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Expansions & Renovations

Hawks Cay Resort in the Florida Keys, Damaged from Hurricane Irma, Elects to Embark on Phased Renovation

DUCK KEY, FL. November 8, 2017 – Hawks Cay Resort today announced that it will launch a renovation that will enhance the overall look and feel of the 60-acre resort. The Resort, which is currently closed due to impact sustained from Hurricane Irma, will reopen in phases throughout 2018 with the grand reopening anticipated to take place during the summer of next year.

The Resort will welcome back guests with a soft opening in the second quarter of 2018. The grand reopening is expected to follow before the end of the summer.

“We want to thank our friends, fans and guests for their patience since Hurricane Irma,” said Sheldon Suga, VP managing director. “The Resort is structurally sound and the restoration team has been working around the clock to get us to a place where we can come out with a clear vision of the work that needs to be done. Although a renovation wasn’t planned for this time, we’re going to take this opportunity to create an even better version of Hawks Cay Resort that our guests can enjoy.”

The renovation will include a complete redesign of the main lobby and all 177 hotel guestrooms, plus the introduction of a new signature restaurant and fast-casual family-style eatery.

In addition to the redesign, the Resort has been assisting crew members with navigating through the recovery process and relocating to new positions. HEI Hotels & Resorts, which manages Hawks Cay Resort, has sister properties throughout the U.S. that have welcomed Resort associates to properties in Miami, Fort Lauderdale and Boca Raton, as well as New Orleans, Austin, Atlanta, Nashville, Manchester in Vermont.

“As a proponent of business and employment in the Florida Keys, I applaud Hawks Cay Resort for its willingness to ensure that its employees found work elsewhere,” said Rep. Holly Raschein of the 120th District. “Hawks Cay is an important part of the Florida Keys tourism product. We anticipate their reopening to once again have an important and positive impact on the community.”

About Hawks Cay Resort

A recipient of the prestigious AAA Four Diamond Award and a member of the Preferred Hotel Group Lifestyle Collection, Hawks Cay Resort is located on Duck Key in the Middle Florida Keys. Situated roughly halfway between Key Largo and Key West at mile marker 61, this 60-acre, tropical destination is easily accessible by car, boat or plane yet feels worlds away from everyday life. Alongside the aquamarine water of the Atlantic Ocean, guests enjoy offshore, flats and backcountry fishing; diving; kayaking; kiteboarding and standup paddleboarding programs; Cliff Drysdale tennis program; Segway tours and the only resort-based Dolphin Connection program with complimentary daily viewings in the continental U.S.

Contact:
Holly Zawyer / Lauren Liebler
Holly@cam-pr.com or Lauren@cam-pr.com
305-444-4033

Coming Up In The December Online Hotel Business Review




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Feature Focus
Hotel Law: Issues & Events
There is not a single area of a hotel’s operation that isn’t touched by some aspect of the law. Hotels and management companies employ an army of lawyers to advise and, if necessary, litigate issues which arise in the course of conducting their business. These lawyers typically specialize in specific areas of the law – real estate, construction, development, leasing, liability, franchising, food & beverage, human resources, environmental, insurance, taxes and more. In addition, issues and events can occur within the industry that have a major impact on the whole, and can spur further legal activity. One event which is certain to cause repercussions is Marriott International’s acquisition of Starwood Hotels and Resorts Worldwide. This newly combined company is now the largest hotel company in the world, encompassing 30 hotel brands, 5,500 hotels under management, and 1.1 million hotel rooms worldwide. In the hospitality industry, scale is particularly important – the most profitable companies are those with the most rooms in the most locations. As a result, this mega- transaction is likely to provoke an increase in Mergers & Acquisitions industry-wide. Many experts believe other larger hotel companies will now join forces with smaller operators to avoid being outpaced in the market. Companies that had not previously considered consolidation are now more likely to do so. Another legal issue facing the industry is the regulation of alternative lodging companies such as Airbnb and other firms that offer private, short-term rentals. Cities like San Francisco, Los Angeles and Santa Monica are at the forefront of efforts to legalize and control short-term rentals. However, those cities are finding it’s much easier to adopt regulations on short-term rentals than it is to actually enforce them. The December issue of Hotel Business Review will examine these and other critical issues pertaining to hotel law and how some companies are adapting to them.