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Business & Finance

Frontier Development Breaks Ground on Largo's First Homewood Suites

$20-million project brings all-suites extended stay brand to market

LARGO, MD. NOVEMBER 8, 2017 – Frontier Development & Hospitality Group is bringing an award-winning extended stay hotel brand to the DC region. Homewood Suites by Hilton broke ground today – Monday, November 6 -- at 9103 Basil Court in Largo, MD, a dynamic market just minutes away from the nation’s capital.

“We’re delighted to partner with Hilton to bring the first Homewood Suites to Prince George’s County,” says Evens Charles, President/CEO of Frontier Development. “This Homewood Suites is designed to be the extended stay hotel of choice for business and leisure travelers who want upscale accommodations – and all the comforts of home – at a value-driven price.”

With 116 suites and 2,700 square feet of flexible meeting space, Homewood Suites by Hilton Largo/Washington DC is slated for completion in late 2018. The new hotel will be owned by Frontier and managed by OTO Development, a Spartanburg SC-based Johnson Management company.

Frontier already has a presence in Largo – the DoubleTree by Hilton Largo/Washington DC, adjacent to the site of the new Homewood Suites – and Charles says his company is investing further based on the market’s significant business-oriented growth.

“Since the day we indicated that we wanted to build ‘Downtown Largo’ and make it a hub for healthcare, the business community has responded by bringing new housing, restaurants, retail and hotels like this exciting new Homewood Suites to the area,” says County Executive Rushern L. Baker, III, noting that Prince George’s County provided $1.5 million in Economic Development Incentive (EDI) Funds toward the $20-million extended stay project, which is expected to create 41 new hospitality jobs.

“I want to thank Frontier Development & Hospitality Group for bringing Homewood Suites to Prince George’s County – a great addition to Largo’s current stock of hotels,” Baker adds. “These are amazing times and it’s exciting to watch Largo transform into the downtown area we envision.”

Charles says he expects DoubleTree and Homewood to thrive side by side based on demand generators including government agencies, major corporations, commercial projects and, of course the new Regional Medical Center just a mile away. “Our new Homewood Suites brings a contemporary, upscale extended stay lodging option to Largo, providing travelers tremendous value with a variety of amenities,” he says.

All suites at Homewood feature separated living and sleeping areas along with fully-equipped kitchens. Guests are provided all the essentials for a comfortable, convenient stay including free WiFi, a fresh hot breakfast every day, a fun evening social Monday through Thursday, even a grocery shopping service. There’s also a recreational basketball court and outdoor patio with grill station and fire pit.

Homewood Suites participates in Hilton’s customer loyalty program, Hilton Honors.

About Us

Frontier Development & Hospitality Group LLC is a hotel development and acquisition firm with investments in urban, primary and secondary US markets. Frontier’s portfolio consists of residential, multi-family and hotels. The company has capitalized and invested in over $140MM worth of lodging assets over the last three years. Frontier has repositioned most of its invested assets in the way of up-branding, significant capital expenditures and development. It has partnered with leading global hospitality companies such as Marriott, Hilton and InterContinental Hotels Group. Frontier is a committed partner to its investors and the communities in which it invests. More information can be found at www.frontier-development.com. OTO Development, a Johnson Management company, is an award-winning, fast-growing hotel development and management company. Founded in 2004 and partnering with the Hilton, Hyatt and Marriott brands, OTO's industry leadership position is anchored by a portfolio of excellent hotels staffed by exceptional people. The company has developed more than 70 hotels over the past 13 years while also adding to its list of managed properties, which now comprise approximately 8,600 room keys. Today, OTO's impressive growth is focused on new urban development projects in San Francisco, Los Angeles, San Diego, Manhattan and Washington DC as well as increasing emphasis on adding new management contracts with clients ranging from publicly traded REITs to private equity firms to high net worth individuals. Visit www.OTODevelopment.com. Homewood Suites by Hilton, Hilton’s upscale, all-suite, extended-stay hotel brand with more than 420 locations in the United States, Mexico and Canada, is an award-winning leader. The first choice for guests seeking comfortable accommodations when traveling for an extended or quick overnight stay, Homewood Suites offers inviting, generous suites, featuring separate living and sleeping areas, and fully-equipped kitchens with full-size refrigerators. Additional value-driven essentials include: complimentary Internet, a daily full-hot breakfast and complimentary evening social every Monday-Thursday. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay, an exclusive member discount that can’t be found anywhere else, free standard Wi-Fi and digital amenities like digital check-in with room selection and Digital Key (select locations) available exclusively through the industry-leading Hilton Honors app. Homewood Suites is focused on guest satisfaction and stands behind each stay with its 100% Suite Assurance® guarantee. Visit www.HomewoodSuites.com.

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Hotel Law: Issues & Events
There is not a single area of a hotel’s operation that isn’t touched by some aspect of the law. Hotels and management companies employ an army of lawyers to advise and, if necessary, litigate issues which arise in the course of conducting their business. These lawyers typically specialize in specific areas of the law – real estate, construction, development, leasing, liability, franchising, food & beverage, human resources, environmental, insurance, taxes and more. In addition, issues and events can occur within the industry that have a major impact on the whole, and can spur further legal activity. One event which is certain to cause repercussions is Marriott International’s acquisition of Starwood Hotels and Resorts Worldwide. This newly combined company is now the largest hotel company in the world, encompassing 30 hotel brands, 5,500 hotels under management, and 1.1 million hotel rooms worldwide. In the hospitality industry, scale is particularly important – the most profitable companies are those with the most rooms in the most locations. As a result, this mega- transaction is likely to provoke an increase in Mergers & Acquisitions industry-wide. Many experts believe other larger hotel companies will now join forces with smaller operators to avoid being outpaced in the market. Companies that had not previously considered consolidation are now more likely to do so. Another legal issue facing the industry is the regulation of alternative lodging companies such as Airbnb and other firms that offer private, short-term rentals. Cities like San Francisco, Los Angeles and Santa Monica are at the forefront of efforts to legalize and control short-term rentals. However, those cities are finding it’s much easier to adopt regulations on short-term rentals than it is to actually enforce them. The December issue of Hotel Business Review will examine these and other critical issues pertaining to hotel law and how some companies are adapting to them.