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Expansions & Renovations

Hilton Boston/Woburn Announces Completion of $16 Million Renovation and Opening of Matadora

WOBURN, MA. November 1, 2017 – Hilton Boston/Woburn has completed a comprehensive $16 million renovation spearheaded by a joint venture between The Davis Companies and The Rubicon Companies. Today’s opening of Matadora, the hotel’s highly-anticipated Spanish tapas restaurant, marks the culmination of the property’s top-to-bottom renovation, which drew inspiration from the area’s historic shoe and leather-making industries. The new hotel has been timelessly tailored for the modern traveler while articulating Woburn’s legacy of craftsmanship throughout the transformed lobby, guest rooms, event and meeting spaces.

“After 10 months of construction, the Hilton Boston/Woburn has been completely transformed with a layered redesign that is a tribute to Woburn’s rich industrial history while conveying a modern sensibility,” said General Manager Brett Woods. “Our associates and I are excited to welcome guests and the community to experience the brand-new rooms, event spaces and incredible menu at Matadora.”

Matadora is a modern tapas restaurant created in partnership with COJE Management, the team behind Boston’s social dining spots Yvonne’s, RUKA and Lolita. The menus, which were developed by COJE’s Culinary Director Tom Berry and will be executed by Matadora’s Chef de Cuisine William Jimenez, are focused on tailored tapas and flavorful cuts of meat and fish from the kitchen’s centerpiece – a custom, wood-fired grill. Among the menu highlights are a curated selection of Spanish meats, cheese and olives; tapas stand outs like Shrimp Toast, Charred Galician Octopus, Wood Grilled Broccoli and Basque Street Corn; entrees from the wood-fired grill, including Vermont Raised NY Strip, Spanish-inspired Grass Fed Burger, Rare Yellowfin Tuna and Long Bone Pork Chop; and classic Spanish desserts such as Hot Churros and Cantabrian Ricotta Cake.

Matadora’s stylish patio with firepits and lounge sofas flows seamlessly inside to a central bar and a variety of seating options ranging from high-top leather banquettes to a large, rolling communal table and stools at the Chef’s Counter, nine seats overlooking the open kitchen and custom grill. Reclaimed wood, distressed leather, a bold lighting installation, and pops of terracotta and red punctuate the space. A series of murals depicting the matadora, the restaurant’s namesake, are vivid design focal points.

The $16 million renovation revitalized the Woburn hotel’s lobby, guest rooms, event and meeting spaces, which pay homage to the town’s legacy of craftmanship that dates back to the 17th Century. Cobblers and cordwainers dominated the city’s industry through the mid-1800s when manufacturing shifted to leathermaking by 1865. In 1885, Woburn became New England’s leading leather producer and its talented tanners are credited with innovations still used today. In fact, it was Woburn’s Henry Thayer who developed chrome tanning in 1901, a process that makes leather water-resistant, more durable, softer and suppler than traditional vegetable tanning.

Guests enter the Hilton Boston/Woburn through the vibrant lobby, which welcomes visitors with a dramatic lighting installation, reclaimed woods, layered area rugs, retail-inspired check-in desks displaying vintage artifacts and accent walls inspired by a Brannock shoe measuring device. The lobby flows into a six-story open atrium and past the Rivet Room, a new social space where guests can relax in oversized leather armchairs, play billiards or enjoy cocktails while overlooking the refurbished indoor swimming pool.

“We knew this development had immense potential to benefit from our repositioning strategy as one of the city’s few full-service hotels. Matadora adds a spectacular destination dining experience which aligns with our vision for this property,” said The Davis Companies Founder and CEO Jonathan G. Davis. “We look forward to witnessing the vitality this hotel brings to Woburn and its visitors.”

Marc Gordon, Principal of The Rubicon Companies added, “We saw a spectacular renovation opportunity at the hotel to improve the overall guest experience and the local social functions and meetings offerings. The property has been completely transformed and is effectively a new hotel that should appeal to business and leisure travelers and the community seeking a stylish, tech-forward experience in a great location. Our beautiful indoor/outdoor Matadora restaurant and bar provides a dramatic centerpiece not just for hotel guests but for patrons from throughout the Boston area.”

The 344 newly renovated guest rooms, including two Junior Suites, showcase the city’s industrial character by highlighting elements of fine cobbler shops and tanneries while infusing contemporary touches. Forged metals, lacquered hard goods, embossed leather headboards and 3D wire art all come together to create guest rooms that are modern and inviting, yet connect to Woburn’s history. Room features include Serenity Beds with Serta Perfect Sleeper Suite Dreams mattresses, Peter Thomas Roth bath products and interior balconies overlooking the indoor pool.

Hilton Boston/Woburn’s 18,000 square feet of newly renovated event space offers flexible options for all styles of corporate meetings, social events and weddings with full-service catering influenced by the culinary team at Matadora. The elegantly appointed Grand Ballroom as well as the thirteen meeting and function rooms, named after historic Woburn figures, are fitted with technologies for today’s planner yet punctuated with vintage design elements reminiscent of yesteryear. Spaces are accented with pressed-tin ceilings, high-backed winged chairs, industrial-style chandeliers and finely-crafted leather booths.

To book reservations or for more information, visit bostonwoburn.hilton.com. Follow Hilton Boston/Woburn on Facebook at Hilton Boston/Woburn, Twitter at @hiltonwoburnbos and Matadora on Instagram at @matadora_woburn.

ABOUT HILTON BOSTON/WOBURN

The newly-renovated Hilton Boston/Woburn is conveniently located north of Boston and timelessly tailored for the modern traveler. Drawing design inspiration from the area’s legacy of craftsmanship, the hotel melds the aesthetic of that artisan heritage with clean, modern lines and sophisticated textures in the transformed lobby, 344 guest rooms, meeting & event spaces and its bold, new Spanish tapas restaurant, Matadora. For more information, visit bostonwoburn.hilton.com.

ABOUT PYRAMID HOTEL GROUP Pyramid Hotel Group is a privately held, Boston-based hotel company with over 100 hotels and resorts under hotel management and asset management, comprising more than 22,000-plus rooms and over 10,000 employees. Pyramid Hotel Group, ranked among the largest U.S. hotel management companies by independent sources, provides hotel management, asset management and project management services to a broad array of hotel assets ranging from a 90-room select-service hotel to world-class properties with more than 800 rooms. Pyramid Hotel Group is a franchisee of all major hotel brand companies and an operator of independent four- and five-star hotels and resorts. Additional information is available at www.pyramidhotelgroup.com

ABOUT THE DAVIS COMPANIES

Committed to excellence in both investment performance and operations, The Davis Companies is an integrated real estate investment, development and management firm headquartered in Boston that has invested more than $4 billion in gross asset value through real estate equity, debt, and fixed-income securities. A unique combination of capital markets, development and management expertise allows The Davis Companies to nimbly tackle complex and contrarian opportunities. Directly, and with its valued partners, The Davis Companies currently owns a real estate portfolio of approximately 12 million square feet across the Eastern United States.

ABOUT THE RUBICON COMPANIES

The Rubicon Companies are affiliated hospitality and real estate investment, development, and asset management companies focused on achieving superior returns through the hands-on application of their industry expertise. Rubicon’s team has extensive experience in acquisition, finance, development, operations, and marketing throughout the United States and Europe. Rubicon may be reached at inquiries@rubiconcompany.com.

Coming Up In The December Online Hotel Business Review




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Feature Focus
Hotel Law: Issues & Events
There is not a single area of a hotel’s operation that isn’t touched by some aspect of the law. Hotels and management companies employ an army of lawyers to advise and, if necessary, litigate issues which arise in the course of conducting their business. These lawyers typically specialize in specific areas of the law – real estate, construction, development, leasing, liability, franchising, food & beverage, human resources, environmental, insurance, taxes and more. In addition, issues and events can occur within the industry that have a major impact on the whole, and can spur further legal activity. One event which is certain to cause repercussions is Marriott International’s acquisition of Starwood Hotels and Resorts Worldwide. This newly combined company is now the largest hotel company in the world, encompassing 30 hotel brands, 5,500 hotels under management, and 1.1 million hotel rooms worldwide. In the hospitality industry, scale is particularly important – the most profitable companies are those with the most rooms in the most locations. As a result, this mega- transaction is likely to provoke an increase in Mergers & Acquisitions industry-wide. Many experts believe other larger hotel companies will now join forces with smaller operators to avoid being outpaced in the market. Companies that had not previously considered consolidation are now more likely to do so. Another legal issue facing the industry is the regulation of alternative lodging companies such as Airbnb and other firms that offer private, short-term rentals. Cities like San Francisco, Los Angeles and Santa Monica are at the forefront of efforts to legalize and control short-term rentals. However, those cities are finding it’s much easier to adopt regulations on short-term rentals than it is to actually enforce them. The December issue of Hotel Business Review will examine these and other critical issues pertaining to hotel law and how some companies are adapting to them.