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Acquisitions & Hotel Openings

Vimana Franchise Systems Bringing Centerstone Plaza Hotel & Suites to Arizona

Conversion from Lexington Hotel & Suites Fountain Hills is underway; Property to open as Centerstone Plaza Hotel in January 2018

BIRMINGHAM, AL. October 26, 2017 — Vimana Franchise Systems LLC is pleased to announce that it will be bringing a Centerstone Plaza Hotel & Suites to Fountain Hills, Ariz., in January 2018. The 104-room hotel, operating today as the Lexington Hotel & Suites – Fountain Hills / North Scottsdale, is the largest hotel in the market. Located at 12800 N Saguaro Blvd., the soon-to-be Centerstone Plaza Hotel is expected to become “the place” to dine, stay and hold functions in Fountain Hills.

“We are thrilled to be adding this attractive property with great curb appeal into the Vimana family,” said Steve Belmonte, Vimana Franchise Systems CEO. “Conversion is underway.”

General Manager Gary Lvov said this property rebranded for one reason – Steve Belmonte.

“I’ve known Steve for more than 25 years, and to many he’s well-respected and trusted in the industry; someone hoteliers look up to and trust not only because he worked at hotels in the trenches, but because he is passionate about fair franchising,” Lvov said. “He understands both sides of the deal as a franchisee and a franchisor.

“When Vantage Hospitality sold their Lexington brand to Red Lion, we knew it was a sign; a window was opening for us to work with Steve again,” Lvov said. “We chose Centerstone because it is good fit for our hospitality environment and the guests we cater to. We can’t wait to begin making introduction to local businesses and open our doors as the Centerstone Plaza Hotel & Suites Fountain Hills. All that’s left to do is flip the reservation switch in January. Until then, it’s business as usual.”

For more information on Vimana Franchise Systems, visit www.vimanafs.com.

About Vimana Franchise Systems LLC

Vimana Franchise Systems LLC is a hotel franchise company which owns Centerstone Inns, Centerstone Hotels, and Centerstone Plaza Hotels, a mid-tier to upper mid-tier three segment franchise designed to create a fair and cost-effective model for hotel owners. Vimana also owns Key West Inns, Key West Hotels, and Key West Resorts, an economy friendly brand in a three-tier segment giving hotel owners the right fit for their product. The newest addition to the Vimana franchise is the Independent Options by Vimana, a solution for independent hotels looking to keep their name but desiring soft brand benefits. Vimana Franchise Systems is operated by industry veteran and CEO, Steve Belmonte. For more information on Vimana Franchise Systems LLC, visit www.VimanaFS.com, by phone at 407-654-5540 or email development@vimanafs.com.

Contact:
Steve Belmonte
CEO
steve@vimanafs.com
(407) 654-5540

Barb Worcester
barbw@prproconsulting.com
(440) 930-5770

Coming Up In The December Online Hotel Business Review




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Feature Focus
Hotel Law: Issues & Events
There is not a single area of a hotel’s operation that isn’t touched by some aspect of the law. Hotels and management companies employ an army of lawyers to advise and, if necessary, litigate issues which arise in the course of conducting their business. These lawyers typically specialize in specific areas of the law – real estate, construction, development, leasing, liability, franchising, food & beverage, human resources, environmental, insurance, taxes and more. In addition, issues and events can occur within the industry that have a major impact on the whole, and can spur further legal activity. One event which is certain to cause repercussions is Marriott International’s acquisition of Starwood Hotels and Resorts Worldwide. This newly combined company is now the largest hotel company in the world, encompassing 30 hotel brands, 5,500 hotels under management, and 1.1 million hotel rooms worldwide. In the hospitality industry, scale is particularly important – the most profitable companies are those with the most rooms in the most locations. As a result, this mega- transaction is likely to provoke an increase in Mergers & Acquisitions industry-wide. Many experts believe other larger hotel companies will now join forces with smaller operators to avoid being outpaced in the market. Companies that had not previously considered consolidation are now more likely to do so. Another legal issue facing the industry is the regulation of alternative lodging companies such as Airbnb and other firms that offer private, short-term rentals. Cities like San Francisco, Los Angeles and Santa Monica are at the forefront of efforts to legalize and control short-term rentals. However, those cities are finding it’s much easier to adopt regulations on short-term rentals than it is to actually enforce them. The December issue of Hotel Business Review will examine these and other critical issues pertaining to hotel law and how some companies are adapting to them.