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Business & Finance

Three Iconic South Beach Properties to Join Choice's Ascend Hotel Collection

MIAMI, FL. October 18, 2017 - The Ascend Hotel Collection welcomes the iconic Hotel Breakwater South Beach, Casa Victoria Orchid and Hotel Ocean properties in South Beach , FL. Known for inspiring individuality, the Ascend Hotel Collection is the first and largest global soft hotel brand, featuring best in class unique, boutique and historic independent hotels and resorts.

These three boutique hotels offer truly distinctive South Beach experiences for all travelers. Located in Miami's historic Art Deco district, Hotel Breakwater South Beach is an eclectic hotel offering a rotating art program and aquarium-style pool; the Casa Victoria Orchid property is situated on the legendary Española Way and features inspired European charm; the luxurious accommodations and breathtaking ocean views of Hotel Ocean are the perfect setting for a true beach escape.

Unique in their own right, the properties serve an essential role in the history of Miami Beach. The hotels, having roots in the 1930s, are an ideal stay for history seekers and modern travelers alike. The storied facades of Hotel Ocean and Hotel Breakwater South Beach are considered icons on Ocean Drive as they were originated during the colorful Art Deco epoch, affording travelers with a glimpse into the past while still maintaining modern amenities and charm. Tucked away in the stoned pathways of the Historic Española Way, Casa Victoria Orchid beckons its guests to take a journey back in time via its European-inspired stucco building with all the comforts of home.

"We are delighted to welcome these beautiful properties to the Ascend Hotel Collection, all of which embody the local authenticity and sophistication of South Beach. These hotels are a true representation of what the Ascend Hotel Collection is all about," said Janis Cannon, senior vice president of upscale brands for Choice Hotels. "South Beach is a hotspot for travelers seeking an experience that's reflective of the community."

"We're excited to become an Ascend Hotel Collection member," said Reynaldo Ramirez, Director of Sales and Marketing. "Our hotels are each unique in their own way and being a part of the Ascend Hotel Collection allows the hotels to keep their identity, while at the same time, be a part of one of the largest international hotel companies."

About Ascend Hotel Collection

The Ascend Hotel Collection® is a global portfolio of unique, boutique and historic independent hotels and resorts and is part of Choice Hotels International , one of the world's leading hotel companies. Recognized as the hotel industry's first "soft brand" concept, the Ascend Hotel Collection has more than 170 properties open and operating worldwide, including in France , the United Kingdom , Norway , Sweden , Turkey , Australia , Canada , and the Caribbean region. Membership with the Ascend Hotel Collection enables distinctive, independent properties to gain a global presence while maintaining their local charm. For more information, visit www.choicehotels.com/Ascend.

About Choice Hotels

Choice Hotels International, Inc. (NYSE: CHH) is one of the world's largest hotel companies. With over 6,500 hotels franchised in more than 40 countries and territories, Choice Hotels International represents more than 500,000 rooms around the globe. As of June 30, 2017 , 792 hotels were in our development pipeline. Our company's Ascend Hotel Collection®, Cambria® Hotels, Comfort Inn®, Comfort Suites®, Sleep Inn®, Quality®, Clarion®, MainStay Suites®, Suburban Extended Stay Hotel®, Econo Lodge®, Rodeway Inn®, and Vacation Rentals by Choice Hotels® brands provide a spectrum of lodging choices to meet guests' needs. With more than 32 million members, our Choice Privileges® rewards program enhances every trip a guest takes, with benefits ranging from instant, every day rewards to exceptional experiences, starting right when they join. All hotels and vacation rentals are independently owned and operated. Visit us at www.choicehotels.com for more information.

Contact:
Sarah Lee
Sarah.Lee@choicehotels.com
301-628-4397

Coming Up In The December Online Hotel Business Review




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Feature Focus
Hotel Law: Issues & Events
There is not a single area of a hotel’s operation that isn’t touched by some aspect of the law. Hotels and management companies employ an army of lawyers to advise and, if necessary, litigate issues which arise in the course of conducting their business. These lawyers typically specialize in specific areas of the law – real estate, construction, development, leasing, liability, franchising, food & beverage, human resources, environmental, insurance, taxes and more. In addition, issues and events can occur within the industry that have a major impact on the whole, and can spur further legal activity. One event which is certain to cause repercussions is Marriott International’s acquisition of Starwood Hotels and Resorts Worldwide. This newly combined company is now the largest hotel company in the world, encompassing 30 hotel brands, 5,500 hotels under management, and 1.1 million hotel rooms worldwide. In the hospitality industry, scale is particularly important – the most profitable companies are those with the most rooms in the most locations. As a result, this mega- transaction is likely to provoke an increase in Mergers & Acquisitions industry-wide. Many experts believe other larger hotel companies will now join forces with smaller operators to avoid being outpaced in the market. Companies that had not previously considered consolidation are now more likely to do so. Another legal issue facing the industry is the regulation of alternative lodging companies such as Airbnb and other firms that offer private, short-term rentals. Cities like San Francisco, Los Angeles and Santa Monica are at the forefront of efforts to legalize and control short-term rentals. However, those cities are finding it’s much easier to adopt regulations on short-term rentals than it is to actually enforce them. The December issue of Hotel Business Review will examine these and other critical issues pertaining to hotel law and how some companies are adapting to them.