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Acquisitions & Hotel Openings

Concord Hospitality Reveals First Look of Canopy by Hilton's North American Debut in Washington, D.C.

WASHINGTON, D.C. and MCLEAN, VA. October 17, 2017 – Today, Canopy by Hilton, Hilton’s (NYSE: HLT) lifestyle hotel brand, Hoffman-Madison Waterfront and Concord Hospitality Enterprises revealed the first look inside the brand’s first North American property, Canopy by Hilton Washington D.C., The Wharf. Set on the Potomac River, The Wharf is home to some of D.C.’s most anticipated new restaurants, year-round entertainment and waterfront accommodations.

The property’s 175 guestrooms and rooftop bar and lounge, Whiskey Charlie, are part of Hoffman-Madison Waterfront’s $2.5 billion, world-class mixed-use waterfront neighborhood in Southwest Washington, D.C. The Wharf is designed to be the capitol city’s destination and waterfront community. Canopy by Hilton Washington D.C., The Wharf is inspired and influenced by its local surroundings. An extension of The Wharf, the new Canopy property offers guests a thoughtfully-curated, locally-inspired experience representative of Washington, D.C.’s newest neighborhood.

“With its numerous restaurants and community offerings, The Wharf neighborhood brings a new energy to the capitol’s southwest waterfront,” said Gary Steffen, global head, Canopy by Hilton. “There is no better place to introduce the first Americas location of our locally-inspired lifestyle brand than right here in Hilton’s own backyard.”

Canopy by Hilton Washington D.C., The Wharf offers tiered variations of 175 “Just Right” rooms with sweeping riverfront or city views. Guestrooms are thoughtfully designed for comfort and function with local influences.

Each location in the Canopy by Hilton pipeline has been thoughtfully selected with the inquisitive traveler in mind, targeting vibrant, culturally rich neighborhoods in select cities around the world. The 10-story hotel is Canopy’s first hotel to open in the Americas. The buzzing neighborhood, where D.C. meets the water, features a combination of residential, commercial and hospitality venues, and offers a wide range of recreational activities on its four public piers.

"Canopy by Hilton - The Wharf enriches our vision to create irresistible spaces within vibrant communities," said Mark Laport, president and CEO, Concord. “The Wharf’s mile-long stretch along the Potomac River is booming with restaurants, retailers, residences and businesses, and we look forward to bringing the Canopy brand to life in this neighborhood."

The Canopy brand was created after several years of consumer research and this fall, guests living in or visiting Washington, D.C. will finally be able to experience Canopy by Hilton firsthand. At Canopy, every guest will experience an energetic, thoughtfully-local stay..

For more information about Canopy by Hilton, visit canopybyhilton.com or http://press.canopybyhilton.com.

About Canopy by Hilton

Canopy by Hilton is the energizing, new hotel in the neighborhood offering simple guest-directed service, thoughtful local choices, and surprisingly comfortable spaces, so guests simply feel better going forward. Each property is designed as a natural extension of its neighborhood, with local design, food and drink, and delivers a fresh approach to hospitality and the guest experience. Canopy by Hilton is the lifestyle hotel brand of Hilton Worldwide. Learn more at canopybyhilton.com or http://press.canopbyhilton.com, or connect with us on Facebook, Instagram, Twitter and Pinterest.

About The Wharf/Hoffman-Madison Waterfront

The Wharf is the $2.5 billion, world-class, mixed-use waterfront neighborhood located on the Washington Channel of the Potomac River. Situated along the District of Columbia's Southwest Waterfront, The Wharf is adjacent to the National Mall with a development area that stretches nearly one mile, across 24 acres of land and 50 acres of water from the Municipal Fish Market to Fort McNair. When complete, it will feature more than 3 million square feet of new residential, office, hotel, retail, cultural, marina, and public uses including waterfront parks, promenades, piers and docks. The first phase of The Wharf opens in October of 2017 and will celebrate with a six-month long series of events and public activities debuting on Thursday, October 12. The Wharf is a development by Hoffman-Madison Waterfront (HMW). The Wharf development team is led by PN Hoffman and Madison Marquette and also includes ER Bacon Development, City Partners, Paramount Development and Triden Development. More information about The Wharf is available at www.wharfdc.com.

About Concord Hospitality Enterprises Company

As an award-winning hotel development, ownership and management company, Concord Hospitality Enterprises Company has spent the last three decades building relationships with investors on more than $2.5 billion in premium-branded properties across the United States and Canada. As an operator, both for third party owners and partners, Concord Hospitality instills value from the ground up, developing and managing with a sustainable viewpoint, a focus on quality and hands-on involvement to ensure long-term profitability and success. With the brightest talent, the most innovative processes and a commitment to giving back to the communities where associates live and work, Concord is a company that leads with purpose both internally and externally. Learn more at concordhotels.com.

About Hilton

Hilton (NYSE: HLT) is a leading global hospitality company, with a portfolio of 14 world-class brands comprising nearly 5,000 properties with more than 812,000 rooms in 103 countries and territories. Hilton is dedicated to fulfilling its mission to be the world’s most hospitable company by delivering exceptional experiences – every hotel, every guest, every time. The company's portfolio includes Hilton Hotels & Resorts, Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Canopy by Hilton, Curio - A Collection by Hilton, DoubleTree by Hilton, Tapestry Collection by Hilton, Embassy Suites by Hilton, Hilton Garden Inn, Hampton by Hilton, Tru by Hilton, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages an award-winning customer loyalty program, Hilton Honors. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose exactly how many Points to combine with money, an exclusive member discount that can’t be found anywhere else and free standard Wi-Fi. Visit newsroom.hilton.com for more information and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram and YouTube.

Coming Up In The December Online Hotel Business Review




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Feature Focus
Hotel Law: Issues & Events
There is not a single area of a hotel’s operation that isn’t touched by some aspect of the law. Hotels and management companies employ an army of lawyers to advise and, if necessary, litigate issues which arise in the course of conducting their business. These lawyers typically specialize in specific areas of the law – real estate, construction, development, leasing, liability, franchising, food & beverage, human resources, environmental, insurance, taxes and more. In addition, issues and events can occur within the industry that have a major impact on the whole, and can spur further legal activity. One event which is certain to cause repercussions is Marriott International’s acquisition of Starwood Hotels and Resorts Worldwide. This newly combined company is now the largest hotel company in the world, encompassing 30 hotel brands, 5,500 hotels under management, and 1.1 million hotel rooms worldwide. In the hospitality industry, scale is particularly important – the most profitable companies are those with the most rooms in the most locations. As a result, this mega- transaction is likely to provoke an increase in Mergers & Acquisitions industry-wide. Many experts believe other larger hotel companies will now join forces with smaller operators to avoid being outpaced in the market. Companies that had not previously considered consolidation are now more likely to do so. Another legal issue facing the industry is the regulation of alternative lodging companies such as Airbnb and other firms that offer private, short-term rentals. Cities like San Francisco, Los Angeles and Santa Monica are at the forefront of efforts to legalize and control short-term rentals. However, those cities are finding it’s much easier to adopt regulations on short-term rentals than it is to actually enforce them. The December issue of Hotel Business Review will examine these and other critical issues pertaining to hotel law and how some companies are adapting to them.