Business & Finance

NOVUM Hospitality Signs Joint Development Contract with Stonehill Group for niu Hotel in Nuremberg

HAMBURG, DE. October 16, 2017 - NOVUM Hospitality is celebrating a special milestone in its company history. At this year's Expo Real, the dynamic hotel group signed a joint development contract with the Stonehill Group for a niu hotel in Nuremberg. For NOVUM Hospitality, this not only represents the 151st hotel in its portfolio, but also the beginning of an ongoing collaboration with the British real-estate developer. "We are delighted to have found such a strong partner for our 151st hotel in the Stonehill Group and are looking forward to a successful partnership," announces David Etmenan, Chief Executive Officer & Owner of NOVUM Hospitality. NOVUM Hospitality also went on to sign several other lucrative location deals for niu hotels at Expo Real, including ones for Berlin, Frankfurt and Cologne.

The niu hotel plans to open near the city centre in the middle of 2020. NOVUM Hospitality plans to market the establishment as a "niu hotel", with the same innovative storytelling concept as the niu brand, with 130 rooms and a "niu APP" with 52 apartments.

Each niu has its own character, which is inspired by its location, and tells an individual story through a coordinated design concept. Accordingly, design elements throughout the planned niu hotel in Nuremberg reflect the local character. From the interiors and latest techniques to select F&B concepts, niu fulfils a quality aspiration that goes beyond its 3-star rating and sets standards

across the midscale segment throughout Europe. More than 35 other hotels in the new hotel brand are currently under development.

About Novum Hospitality

With currently 151 hotels and over 17,000 hotel rooms at over 65 locations in Europe, the family-managed NOVUM Hospitality is one of the largest hotel groups in Germany. Founded in 1988 and on a steady growth curve since 2004, NOVUM Hospitality – under the management of CEO David Etmenan – is extraordinarily dynamic. The hotel portfolio comprises three and four-star hotels, all in central locations, which are run under the brands NOVUM Hotels, Select Hotels and niu. In addition, NOVUM Hospitality operates as a franchisee of the InterContinental Hotels Group, AccorHotels, Best Western Hotels & Resorts und Choice Hotels. www.novumgroup.de

Carmen Majewski
+49 40 600 808 336

Coming Up In The December Online Hotel Business Review

Feature Focus
Hotel Law: Issues & Events
There is not a single area of a hotel’s operation that isn’t touched by some aspect of the law. Hotels and management companies employ an army of lawyers to advise and, if necessary, litigate issues which arise in the course of conducting their business. These lawyers typically specialize in specific areas of the law – real estate, construction, development, leasing, liability, franchising, food & beverage, human resources, environmental, insurance, taxes and more. In addition, issues and events can occur within the industry that have a major impact on the whole, and can spur further legal activity. One event which is certain to cause repercussions is Marriott International’s acquisition of Starwood Hotels and Resorts Worldwide. This newly combined company is now the largest hotel company in the world, encompassing 30 hotel brands, 5,500 hotels under management, and 1.1 million hotel rooms worldwide. In the hospitality industry, scale is particularly important – the most profitable companies are those with the most rooms in the most locations. As a result, this mega- transaction is likely to provoke an increase in Mergers & Acquisitions industry-wide. Many experts believe other larger hotel companies will now join forces with smaller operators to avoid being outpaced in the market. Companies that had not previously considered consolidation are now more likely to do so. Another legal issue facing the industry is the regulation of alternative lodging companies such as Airbnb and other firms that offer private, short-term rentals. Cities like San Francisco, Los Angeles and Santa Monica are at the forefront of efforts to legalize and control short-term rentals. However, those cities are finding it’s much easier to adopt regulations on short-term rentals than it is to actually enforce them. The December issue of Hotel Business Review will examine these and other critical issues pertaining to hotel law and how some companies are adapting to them.