Appointments & Promotions

Sheraton Baltimore North Hotel Welcomes Kenneth "Skip" Cerf, Jr. as New General Manager

TOWSON, MD. October 5, 2017 - The Sheraton Baltimore North Hotel is pleased to announce Kenneth “Skip” Cerf, Jr. as General Manager of the property. With over 30 years of hospitality experience in various hotels, major metropolitan markets, and difficult labor environments, Skip’s experience will allow him to adapt and excel in his new position.

Skip has held diverse roles with Marriott throughout his career, demonstrating strong leadership skills in each position. His proven record of success has been recognized throughout the hospitality industry. In 2015 Skip was the recipient of the Community Engagement Award by Marriott’s Worldwide Business Council, and most recently, he was selected for Marriott’s 2017 Emerging Leader Program.

Skip graduated from Hampden-Sydney College, located in southern Virginia, in 1985 earning a Bachelor’s of Arts degree in Mathematical Economics. However, his passion and enthusiasm for hospitality took Skip in another direction. One of the many ways Skip’s success has been illustrated is through continual growth in hotel satisfaction results, as well as sizeable financial improvements in all of his positions.

As the Director of Food and Beverage at Washington Marriott Wardman Park Hotel, Skip championed the re-organization of the Food and Beverage outlets, reducing and consolidating food and beverage cost by 3.5%. In addition, he planned and executed the hotel’s 2009 Presidential Inaugural Ball. As Director of Operations at Renaissance Baltimore Harborplace Hotel, he oversaw a 622 room downtown property. All of his previous successes and continued growth make Skip an excellent addition to the Sheraton Baltimore North team.

To learn more about Skip Cerf and Sheraton Baltimore North Hotel visit

About the Sheraton Baltimore North Hotel

Sheraton Baltimore North Hotel is located in the heart of the Towson business district, convenient to local corporate offices, universities and hospitals, and only 15 minutes from Baltimore's Inner Harbor, Oriole Park at Camden Yards, Ravens Stadium and Timonium Fairgrounds. The property is also located just 100 feet from the Towson Town Center, Maryland's largest mall. The hotel offers a central and beautiful backdrop for weddings, banquets, and social events, with more than 6,500 square feet of space, including three elegant ballrooms that fit 80 to 800 guests.

Erin Lowry
(410) 321-7400

Coming Up In The November Online Hotel Business Review

Feature Focus
Architecture & Design: Authentic, Interactive and Immersive
If there is one dominant trend in the field of hotel architecture and design, it’s that travelers are demanding authentic, immersive and interactive experiences. This is especially true for Millennials but Baby Boomers are seeking out meaningful experiences as well. As a result, the development of immersive travel experiences - winery resorts, culinary resorts, resorts geared toward specific sports enthusiasts - will continue to expand. Another kind of immersive experience is an urban resort – one that provides all the elements you'd expect in a luxury resort, but urbanized. The urban resort hotel is designed as a staging area where the city itself provides all the amenities, and the hotel functions as a kind of sophisticated concierge service. Another trend is a re-thinking of the hotel lobby, which has evolved into an active social hub with flexible spaces for work and play, featuring cafe?s, bars, libraries, computer stations, game rooms, and more. The goal is to make this area as interactive as possible and to bring people together, making the space less of a traditional hotel lobby and more of a contemporary gathering place. This emphasis on the lobby has also had an associated effect on the size of hotel rooms – they are getting smaller. Since most activities are designed to take place in the lobby, there is less time spent in rooms which justifies their smaller design. Finally, the wellness and ecology movements are also having a major impact on design. The industry is actively adopting standards so that new structures are not only environmentally sustainable, but also promote optimum health and well- being for the travelers who will inhabit them. These are a few of the current trends in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.