Acquisitions & Hotel Openings

M Social Auckland to Launch in October 2017

Millennium Hotels and Resorts expands M Social brand with the opening of vibrant lifestyle hotel in the City of Sails

LONDON, UK. October 5, 2017 - This October will see the launch of M Social Auckland, an exciting new lifestyle hotel positioned on the waterfront in Auckland’s prime CBD. The opening marks the expansion of Millennium Hotels and Resorts’ M Social brand to two properties, following the successful launch of Philippe Starck-designed M Social Singapore last summer.

Centered around the design experience, M Social Auckland will offer contemporary form and function in a casual setting, featuring spaces that are designed to be accessible and flexible to guests’ needs; an extension of the democratic design concept which typifies M Social Singapore. It will provide a modern space for those who live, work and play in the neighborhood, as well as a social base for curious travelers.

The 190-room hotel will be home to five distinct guestroom categories comprising the Social Room, Social View Room, Social Club Room, Social Tribe Room and Social Tribe View Room. There will also be two suite categories, namely the Harbour Suite and Ocean Suite. Leading to the rooms, each floor at M Social Auckland will have a defining theme, featuring elements of local culture such as the fauna, marine life and literature.

Contemporary and chic, all guestrooms will feature wall-to-wall windows overlooking picturesque Auckland Harbour, with the ‘Social View’ categories located on the upper floors for even more stunning views. The ‘Social Tribe’ rooms feature two interconnecting bedrooms, making M Social Auckland an ideal destination for family travelers.

The Harbour Suite and Ocean Suite provide an abundance of living space combined with unparalleled harbor views from the ninth floor or above. The perfect base for those who love to spread out, each category comes with separate sleeping and living areas along with indulgent freestanding bathtubs.

Those staying in a Social Club Room or one of the suites will have access to the Social Lounge. This area will provide a hub for guests, with communal workstations, individual tables and facilities including printers, stationery and other essentials. It will provide a space for guests to relax or socialize over a game of pool, while also providing an additional touchpoint where guests can interact with the hotel’s knowledgeable concierge team.

Located within M Social Auckland is Beast & Butterflies, a casual all-day dining destination complete with an outdoor terrace and bar. The tantalizing menu features exotic flavors from the Pacific Rim with street food influences, including dishes that showcase the region’s best fresh seafood. The drinks menu presents a range of classic and innovative signature cocktails alongside a wine list encompassing all regions of New Zealand and around the world, complemented by an extensive bar menu. There will also be a Delicatessen serving a selection of fresh salads, cured meats and bakery items to eat in or on the go, as well as a bespoke roast of coffee specially provided for M Social.

The M Social brand embraces technology: the hotel will have self-check-in kiosks to ensure a quick and streamlined process as well as offering a traditional reception desk and concierge service. A digital information pack will be sent to guests prior to arrival, while high-tech smart TVs in each room feature further information on the hotel along with various apps useful for both business and leisure travelers. A media wall at the hotel will also display practical information such as transport timetables, the weather forecast and details on local activities.

M Social Auckland will offer a variety of new venue options for event planners and delegates in Auckland, with an array of meeting spaces and boardrooms available inclusive of the latest technology, specializing in handling events for 5-50 guests.

Nigel Edwards, General Manager of M Social Auckland commented: “We are extremely excited to be bringing such a vibrant lifestyle hotel to Auckland that will constantly evolve and embrace local culture. Not only will M Social Auckland provide the perfect base for travelers, it will become a local hotspot for those who live, work and play in the area to socialize.”

Franck Kermarrec, Chief Marketing Officer at Millennium Hotels and Resorts commented: “Following the much-anticipated launch of M Social Singapore in June 2016, we are delighted to be expanding our portfolio further with the launch of M Social Auckland this October. The property will strengthen our lifestyle offering, and with plans to expand the brand further in the near future, it is a very exciting time for us.”

Room rates at M Social Auckland will start from only from US $259, including Wi-Fi & movies

For further information and hotel reservations, visit www.millenniumhotels.com.

About Millennium Hotels and Resorts

Millennium Hotels and Resorts is the brand umbrella of Millennium & Copthorne Hotels plc, a global hospitality management and real estate group, listed on the London Stock Exchange (LSE: MLC).  The company owns and/or manages a worldwide portfolio of more than 130 hotels, offering over 37,000 rooms in business and leisure destinations in Asia, Australasia, Europe, the Middle East and North America. Millennium Hotels and Resorts consists of nine brands: Grand Millennium, Millennium, Grand Copthorne, Copthorne, Kingsgate, M Hotel, M Social, Studio M and MyMillennium, which are operated throughout Asia Pacific, Europe, Middle East, and North America. Founded on the philosophy of genuine hospitality, this dynamic hospitality group has an outstanding reputation for excellence, taking pride in exceeding the needs of its business and leisure travelers. The strategic localities of its properties in key gateway cities such as New York, Los Angeles, London, Paris, Dubai, Abu Dhabi, Singapore, Auckland and Beijing makes Millennium Hotels and Resorts the perfect address to conduct your business or indulge yourself while on holiday. For more information, visit www.millenniumhotels.com.

Editors notes:
196-200 Quay Street
Auckland 1010
msocial.auckland@millenniumhotels.co.nz
+64 9 377 0349

Media inquiries:
Hue & Cry: Christine Ehly
E: MillenniumUSPR@huecryagency.com
T: +1 646 760 2038

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