Acquisitions & Hotel Openings

Former ODECO Building on Canal Street to Open as New Orleans' First Blended Branded Hotel Springhill and TownePlace Suites with Rooftop Bar

NEW ORLEANS, LA. October 5, 2017 - Further enhancing the continued redevelopment of Canal Street stretching from downtown to Mid-City, Newcrestimage announced its plans to renovate the former ODECO Building, named for its original tenant, the Ocean Drilling & Exploration Company, into the first-ever blended brand SpringHill and TownePlace Suites with a rooftop bar and patio (Vue).

The hotel has a rich history with ties to oil and gas industry icons, the Laborde Family. Doc Laborde helped establish the modern-day energy industry by creating one of the first submersible rigs and setting up two offshore companies that used the innovative technology. His company, Ocean Drilling & Exploration Co. (ODECO), was originally housed in the soon-to-be hotel located at 1600 Canal St.

At the time of the ODECO Building’s construction in the 1960s, there was a significant demand for office space to accommodate the City’s expanding oil and gas industry. Until 1993, ODECO leased the upper floors of the building, which was designed in the 1960s by New Orleans architect Paul Mouton, as office space. As a result, this blended brand hotel will feature a variety of unique room designs and layouts.

While there are two separate brands (SpringHill Suites and TownePlace Suites) in this high-rise building, unlike any other location, they will be separated by floor, not by building, with one shared lobby and complimentary breakfast area. Additionally, this property will be the only Marriott affiliated hotel in New Orleans that will feature a rooftop bar with stunning views from the Mercedes-Benz Superdome to the Mississippi River.

This one-of-a-kind hotel is scheduled to open its doors by December 1, 2017, and will be selling rooms online after February 20, 2018. Additionally, a grand opening celebration is tentatively scheduled for early January.

For more information, visit the hotel’s website at or Vue’s website at

To view renderings of the hotel and rooftop bar, click here

Coming Up In The November Online Hotel Business Review

Feature Focus
Architecture & Design: Authentic, Interactive and Immersive
If there is one dominant trend in the field of hotel architecture and design, it’s that travelers are demanding authentic, immersive and interactive experiences. This is especially true for Millennials but Baby Boomers are seeking out meaningful experiences as well. As a result, the development of immersive travel experiences - winery resorts, culinary resorts, resorts geared toward specific sports enthusiasts - will continue to expand. Another kind of immersive experience is an urban resort – one that provides all the elements you'd expect in a luxury resort, but urbanized. The urban resort hotel is designed as a staging area where the city itself provides all the amenities, and the hotel functions as a kind of sophisticated concierge service. Another trend is a re-thinking of the hotel lobby, which has evolved into an active social hub with flexible spaces for work and play, featuring cafe?s, bars, libraries, computer stations, game rooms, and more. The goal is to make this area as interactive as possible and to bring people together, making the space less of a traditional hotel lobby and more of a contemporary gathering place. This emphasis on the lobby has also had an associated effect on the size of hotel rooms – they are getting smaller. Since most activities are designed to take place in the lobby, there is less time spent in rooms which justifies their smaller design. Finally, the wellness and ecology movements are also having a major impact on design. The industry is actively adopting standards so that new structures are not only environmentally sustainable, but also promote optimum health and well- being for the travelers who will inhabit them. These are a few of the current trends in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.