Acquisitions & Hotel Openings

Wyndham Hotel Group Completes Acquisition of AmericInn

PARSIPPANY, N.J. October 4, 2017 - Wyndham Hotel Group has completed its acquisition of the AmericInn® brand and its hotel management company, boosting the hospitality giant's footprint of more than 8,100 hotels and strengthening its position as a midscale segment leader in the U.S. The transaction brings the company's collection of brands to 20 iconic names.

Upon closing, the company appointed industry veteran Nasir Raja to senior vice president, brand operations, overseeing the AmericInn brand's strategic direction, daily operations, and owner advisory board. Raja most recently served as executive vice president of franchise development and operations for the AmericInn brand at Northcott Hospitality. He is based in Minnesota.

Wyndham Hotel Group plans to take its latest brand addition – which expands the company's North American portfolio by 200 hotels and nearly 12,000 rooms – from a known Midwestern name to a national player, with potential for growth beyond U.S. borders. With the move, AmericInn owners will have access to unmatched sales, marketing, and distribution channels while guests will have the opportunity to explore incredible vacation experiences at more than 30,000 hotels, condo-style suites, and homes around the world through the unrivaled Wyndham Rewards® loyalty program. The company expects to fully integrate the brand by mid-2018.

The deal between Wyndham Hotel Group and Minnesota-based Northcott Hospitality closed on October 2, 2017. Keeping with its asset-light strategy, Wyndham Hotel Group assigned rights to Champion Hotels to purchase AmericInn's owned portfolio, which, concurrent with the closing, took ownership of the 10 owned hotels.

Wyndham Hotel Group announced in July its plans to acquire the AmericInn brand.

About Wyndham Hotel Group

Wyndham Hotel Group, hotel giant with an unmatched global presence, is one of three hospitality business units of Wyndham Worldwide (NYSE: WYN). Driving the democratization of travel, Wyndham Hotel Group is elevating the experience of the everyday traveler, changing the game so every traveler – no matter how much they spend or how they like to travel – has an extraordinary experience. As both a leading hotel brand franchisor and hotel management services provider, the company's global portfolio consists of more than 8,100 hotels and over 705,700 rooms in 79 countries under the following brands: The Trademark Hotel Collection®, Dolce Hotels and Resorts®, Wyndham Grand®, Dazzler® Hotels, Esplendor® Boutique Hotels, Wyndham Hotels and Resorts®, Wyndham Garden® Hotels, TRYP by Wyndham®, Wingate by Wyndham®, Hawthorn Suites by Wyndham®, AmericInn®, Microtel Inn & Suites by Wyndham®, Ramada®, Baymont Inn & Suites®, Days Inn®, Super 8®, Howard Johnson®, Travelodge® and Knights Inn®. Wyndham Rewards®, named a best hotel rewards program for the past three consecutive years by U.S. News and World Report, offers more than 52 million members the opportunity to earn and redeem points at more than 30,000 hotels, condo-style suites and homes globally. For more information, visit www.wyndhamworldwide.com.

Coming Up In The November Online Hotel Business Review




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Feature Focus
Architecture & Design: Authentic, Interactive and Immersive
If there is one dominant trend in the field of hotel architecture and design, it’s that travelers are demanding authentic, immersive and interactive experiences. This is especially true for Millennials but Baby Boomers are seeking out meaningful experiences as well. As a result, the development of immersive travel experiences - winery resorts, culinary resorts, resorts geared toward specific sports enthusiasts - will continue to expand. Another kind of immersive experience is an urban resort – one that provides all the elements you'd expect in a luxury resort, but urbanized. The urban resort hotel is designed as a staging area where the city itself provides all the amenities, and the hotel functions as a kind of sophisticated concierge service. Another trend is a re-thinking of the hotel lobby, which has evolved into an active social hub with flexible spaces for work and play, featuring cafe?s, bars, libraries, computer stations, game rooms, and more. The goal is to make this area as interactive as possible and to bring people together, making the space less of a traditional hotel lobby and more of a contemporary gathering place. This emphasis on the lobby has also had an associated effect on the size of hotel rooms – they are getting smaller. Since most activities are designed to take place in the lobby, there is less time spent in rooms which justifies their smaller design. Finally, the wellness and ecology movements are also having a major impact on design. The industry is actively adopting standards so that new structures are not only environmentally sustainable, but also promote optimum health and well- being for the travelers who will inhabit them. These are a few of the current trends in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.