Appointments & Promotions

La Colección Resorts by Fiesta Americana Welcomes Laura Stringel as New Corporate Director of Sales

MEXICO CITY, MX. September 28, 2017 – La Colección Resorts by Fiesta Americana, which encompasses the brands Live Aqua Resorts, Grand Fiesta Americana Hotels & Resorts, Fiesta Americana Hotels & Resorts and The Explorean, is excited to announce the appointment of Laura Stringel to Director of Sales – Direct Channels, Reputation & Community Management. Stringel will spearhead all communications efforts for the 12 La Colección Resorts, including direct channel marketing, social media, public relations and trade advertising.

“I am incredibly excited to embark on a new journey at La Colección Resorts by Fiesta Americana and apply my experience to further develop this new brand that has welcomed me with the same warm and authentic hospitality it provides to its guests across Mexico,” said Stringel.

With over 25 years of experience in the hospitality arena, Stringel comes to La Colección as a true ace of the hotels and resorts industry. She spent majority of her early years in the industry leading sales and marketing efforts for both Westin and Sheraton and, most recently, held the position of Director of Latin American Global Corporate Sales at Starwood Hotels & Resorts. For more than a decade, she exceled in growing the relationship with the company’s Global Strategic Accounts for Latin America, acting as liaison between the brand’s Starwood’s Global Corporate Sales Organization around the world and clients within the region. After an impeccable trajectory with Starwood Hotels & Resorts, Stringel undertakes a new adventure to strengthen La Colección’s presence across the world and provide guests with the opportunity to live their dream vacation of Mexico.

“Laura exhibits impressive professional qualities and skills that truly set her apart and make her the perfect fit for this role,” said Rafael Lizarraga, Chief Commercial Officer of La Colección Management Company. “We’re humbled to welcome Laura into our family and are confident that, along with her unparalleled experience and passion for the industry, she will lead our company to increase revenues, sales efficiencies and other major feats.”

The resorts within La Colección offer guests a superior, world-class experience set on stunning beach locations spread throughout Mexico’s most popular destinations: Cancun, Cozumel, Playa del Carmen, Los Cabos, Acapulco, Puerto Vallarta and Kohunlich. Catering to every type of traveler, La Colección offers a variety of options ranging from family-friendly and adult-only all-inclusive to exclusive EP plans. At each resort, guests are privy to a broad selection of amenities including numerous restaurants and bars featuring international and local fare, spas, kids’ club, fitness centers, entertainment, and recreational activities.

Committed to impeccable service and warm hospitality, La Colección strives to provide its guests with the Mexican vacation of their dreams. La Colección is confident that Stringel’s addition to the team will continue to lead and exceed expectations in the hotel and resorts industry.

About La Colección Resorts by Fiesta Americana

La Colección Resorts by Fiesta Americana is comprised of 12 distinctive resorts located in Mexico’s most desired beach destinations. The resort collection encompasses the brands Live Aqua Resorts, Grand Fiesta Americana Hotels & Resorts, Fiesta Americana Hotels & Resorts and The Explorean by Fiesta Americana. Showcasing the best of Mexico including its rich culture and warm hospitality, guests are privy to unrivalled accommodations, amenities and entertainment that ensure a superior, world-class vacation experience. The resorts within La Colección include: Live Aqua Beach Resort Cancun All Inclusive Adults Only, Live Aqua Boutique Resort Playa del Carmen, Grand Fiesta Americana Puerto Vallarta All Inclusive Adults Only, Grand Fiesta Americana Coral Beach Cancun, Grand Fiesta Americana Los Cabos All Inclusive Golf & Spa, Fiesta Americana Cozumel All Inclusive, Fiesta Americana Condesa Cancun All Inclusive, Fiesta Americana Puerto Vallarta All Inclusive & Spa, Fiesta Americana Villas Cancun, Fiesta Americana Villas Acapulco, The Explorean Cozumel and The Explorean Kohunlich. For further information, please visit: www.lacoleccionresorts.com/

Contact:
Victoria Hernaiz
Victoria.Hernaiz@newlink-group.com
754-214-7058

Coming Up In The November Online Hotel Business Review




{300x250.media}
Feature Focus
Architecture & Design: Authentic, Interactive and Immersive
If there is one dominant trend in the field of hotel architecture and design, it’s that travelers are demanding authentic, immersive and interactive experiences. This is especially true for Millennials but Baby Boomers are seeking out meaningful experiences as well. As a result, the development of immersive travel experiences - winery resorts, culinary resorts, resorts geared toward specific sports enthusiasts - will continue to expand. Another kind of immersive experience is an urban resort – one that provides all the elements you'd expect in a luxury resort, but urbanized. The urban resort hotel is designed as a staging area where the city itself provides all the amenities, and the hotel functions as a kind of sophisticated concierge service. Another trend is a re-thinking of the hotel lobby, which has evolved into an active social hub with flexible spaces for work and play, featuring cafe?s, bars, libraries, computer stations, game rooms, and more. The goal is to make this area as interactive as possible and to bring people together, making the space less of a traditional hotel lobby and more of a contemporary gathering place. This emphasis on the lobby has also had an associated effect on the size of hotel rooms – they are getting smaller. Since most activities are designed to take place in the lobby, there is less time spent in rooms which justifies their smaller design. Finally, the wellness and ecology movements are also having a major impact on design. The industry is actively adopting standards so that new structures are not only environmentally sustainable, but also promote optimum health and well- being for the travelers who will inhabit them. These are a few of the current trends in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.