Business & Finance

Parks Hospitality Group Breaks Ground on New Tru by Hilton Raleigh Durham Airport

RALEIGH, N.C. September 21, 2017 - Parks Hospitality Group has broken ground on a new Tru by Hilton, an innovative midscale hotel brand, in Morrisville, NC. The future 106-room, four-story hotel is located in the Raleigh area at 350 Airgate Drive, less than one mile from the Raleigh-Durham Airport. The hotel is expected to be completed mid-2018. Tru by Hilton Raleigh Durham Airport will be one of the brand's first hotels to open in the state of North Carolina.

"Tru is a game-changing brand, as evidenced by its statement-making entrance to the midscale category and now the Raleigh-Durham market," said Alexandra Jaritz, global head, Tru by Hilton. "We know the brand will have broad appeal to Raleigh-Durham area travelers who span generations but share a similar 'zest for life' mindset. At its core, Tru is value-engineered to provide guests with a contemporary, consistent and fresh experience in an affordable way, while at the same time being operationally efficient to our owners."

This value proposition continues to drive developer interest. There are currently four hotels open already, and a pipeline that could see nearly 10 open by year-end. As of Q2, the Tru by Hilton pipeline includes more than 50 expected to open in 2018. Tru by Hilton has achieved the fastest-growing development pipeline in the history of the hospitality industry.

"We are very proud and honored to have partnered with Hilton to bring the first Tru by Hilton properties to the Triangle." said Trevor Walden, Vice President of Operations for Parks Hospitality Group. "Tru fills a void in the midscale category, and we're delighted to bring this exciting new Hilton brand to life. It will provide a new option for travelers who believe that being cost-conscious and having a great stay don't have to be mutually exclusive."

When completed, the new Tru by Hilton Raleigh Durham Airport will provide guests with smart and efficiently designed guest rooms and reimagined public spaces. Property features in the new Tru by Hilton include: •A reimagined, enlarged lobby with 2,880 square feet of public space with areas to work, play games, eat or lounge.

•A build-your-own complimentary "Top It" breakfast bar that has 30 sweet and savory toppings so guests can create their own healthy or indulgent morning masterpieces.

•Modern rooms designed to make every square foot count, with natural light from oversized windows, 55" TV with cable provided by DIRECTV and bright all-shower bathrooms with premium bath amenities.

•National- and local-brand gourmet snacks and drinks – including single-serve beer and wine – are available 24/7 in the "Eat. & Sip." market located in the heart of the lobby.

•Tech-savvy amenities, including mobile check-in, Digital Key, free superfast Wi-Fi, remote printing, social media wall, lobby and market iPads, super-charging stations and accessibility to outlets everywhere.

•A fitness center that leverages the latest fitness trends through barre, TRX bands, free weights, cardio and flexibility gear, plus guests can get workout ideas from the fitness center tablet.

•All the benefits of a Hilton Honors membership are available to Tru by Hilton guests.

"With Tru by Hilton, we are breaking through the clutter of undistinguished offerings in the midscale sector and delivering a hotel that travelers will want to go to, rather than just through," said Matt Wehling, senior vice president, development U.S. & Canada, Hilton. "We're honored to have fantastic partners such as Parks Hospitality Group bringing this brand to life throughout the U.S."

Tru by Hilton Raleigh Durham Airport will participate in Hilton Honors®, the award-winning loyalty program serving more than 65 million members. Hilton Honors offers members exclusive benefits and more ways to redeem points than any other guest loyalty program. More information about Tru by Hilton can be found at www.trubyhilton.com. Media may access high-resolution renderings and more at news.trubyhilton.com.

More information about our ownership can be found at www.parkshotels.com.

About Hilton

Hilton (NYSE: HLT) is a leading global hospitality company, with a portfolio of 14 world-class brands comprising more than 5,000 properties with more than 825,000 rooms in 103 countries and territories. Hilton is dedicated to fulfilling its mission to be the world's most hospitable company by delivering exceptional experiences – every hotel, every guest, every time. The company's portfolio includes Hilton Hotels & Resorts, Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Canopy by Hilton, Curio Collection by Hilton™, DoubleTree by Hilton, Tapestry Collection by Hilton™, Embassy Suites by Hilton, Hilton Garden Inn, Hampton by Hilton, Tru by Hilton, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages an award-winning customer loyalty program, Hilton Honors. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose exactly how many Points to combine with money, an exclusive member discount that can't be found anywhere else and free standard Wi-Fi. Visit newsroom.hilton.com for more information and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram and YouTube.

Contact:
Trevor Walden
TW@parkshotels.com
919-861-2927

Coming Up In The November Online Hotel Business Review




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Feature Focus
Architecture & Design: Authentic, Interactive and Immersive
If there is one dominant trend in the field of hotel architecture and design, it’s that travelers are demanding authentic, immersive and interactive experiences. This is especially true for Millennials but Baby Boomers are seeking out meaningful experiences as well. As a result, the development of immersive travel experiences - winery resorts, culinary resorts, resorts geared toward specific sports enthusiasts - will continue to expand. Another kind of immersive experience is an urban resort – one that provides all the elements you'd expect in a luxury resort, but urbanized. The urban resort hotel is designed as a staging area where the city itself provides all the amenities, and the hotel functions as a kind of sophisticated concierge service. Another trend is a re-thinking of the hotel lobby, which has evolved into an active social hub with flexible spaces for work and play, featuring cafe?s, bars, libraries, computer stations, game rooms, and more. The goal is to make this area as interactive as possible and to bring people together, making the space less of a traditional hotel lobby and more of a contemporary gathering place. This emphasis on the lobby has also had an associated effect on the size of hotel rooms – they are getting smaller. Since most activities are designed to take place in the lobby, there is less time spent in rooms which justifies their smaller design. Finally, the wellness and ecology movements are also having a major impact on design. The industry is actively adopting standards so that new structures are not only environmentally sustainable, but also promote optimum health and well- being for the travelers who will inhabit them. These are a few of the current trends in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.