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Acquisitions & Hotel Openings

NewcrestImage Opens New 226-Room Embassy Suites in Downtown Amarillo, Texas

AMARILLO, TX. September 18, 2017 - The face of downtown Amarillo has a vibrant new addition with the opening of the upscale Embassy Suites hotel directly across the street from the Amarillo Civic Center and adjacent to the Globe News Center of Performing Arts.

The deluxe amenities and services of the new hotel include 226 one-bedroom and studio suites; 18,000 square feet of meeting space; a 10,000 square-foot ballroom; an indoor swimming pool; and a high-end restaurant and lounge. A 750-space parking garage is located immediately adjacent to the hotel’s south side.

Next to the garage, a 220,000 square-foot multi-purpose event center is planned pending Amarillo’s acquisition of a minor league baseball team, which is expected in 2019.

“We have created an exciting new travel experience for our guests and a dramatic new signature building for downtown Amarillo,” explains Mehul Patel, Chairman and CEO of NewcrestImage. “This property both fits in and stands out.”

The Embassy Suites, which began construction in October of 2015, is an ambitious public/private partnership between NewcrestImage and the City of Amarillo, notably three public entities: the Amarillo City Council; the Amarillo Local Government Corporation; and the Tax Increment Reinvestment Zone (TIRZ).

The new hotel continues a long and positive relationship for NewcrestImage with Amarillo, which began with the opening in 2010 of the Courtyard by Marriott in the historic Fisk Building. That hotel won an award from the Texas Downtown Association for “Best Adaptive Reuse” project.

Serving as General Manager at the Embassy Suites Downtown Amarillo is hospitality veteran Donna Paraliticci, whose experience includes directing the Courtyard Amarillo Downtown plus holding senior management positions at luxury “four diamond” hotels in Phoenix, Dallas, Fort Lauderdale, and the Philippines.

About NewcrestImage

Currently, Dallas-based NewcrestImage owns and operates a portfolio of 23 hotels, with another 10 properties under construction or in development, including historic sites in Dallas, Cincinnati, New Orleans, and Houston. The company has three divisions: real estate development; construction; and hotel management.

Contact:
Peter G. Mathon
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770-396-4555

Coming Up In The November Online Hotel Business Review




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Feature Focus
Architecture & Design: Authentic, Interactive and Immersive
If there is one dominant trend in the field of hotel architecture and design, it’s that travelers are demanding authentic, immersive and interactive experiences. This is especially true for Millennials but Baby Boomers are seeking out meaningful experiences as well. As a result, the development of immersive travel experiences - winery resorts, culinary resorts, resorts geared toward specific sports enthusiasts - will continue to expand. Another kind of immersive experience is an urban resort – one that provides all the elements you'd expect in a luxury resort, but urbanized. The urban resort hotel is designed as a staging area where the city itself provides all the amenities, and the hotel functions as a kind of sophisticated concierge service. Another trend is a re-thinking of the hotel lobby, which has evolved into an active social hub with flexible spaces for work and play, featuring cafe?s, bars, libraries, computer stations, game rooms, and more. The goal is to make this area as interactive as possible and to bring people together, making the space less of a traditional hotel lobby and more of a contemporary gathering place. This emphasis on the lobby has also had an associated effect on the size of hotel rooms – they are getting smaller. Since most activities are designed to take place in the lobby, there is less time spent in rooms which justifies their smaller design. Finally, the wellness and ecology movements are also having a major impact on design. The industry is actively adopting standards so that new structures are not only environmentally sustainable, but also promote optimum health and well- being for the travelers who will inhabit them. These are a few of the current trends in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.