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Acquisitions & Hotel Openings

Owned by Sunbelt - G2BA, LLC and Managed by LBA Hospitality, the Hilton Garden Inn and Home2 Suites by Hilton Birmingham Downtown Debuts

BIRMINGHAM, AL. and MCLEAN, VA. September 14, 2017 - Hilton (NYSE: HLT) today announced the opening of its newest hotel, the dual-branded Hilton Garden Inn Downtown Birmingham and Home2 Suites by Hilton Birmingham Downtown, bringing a total of 210 new rooms to the heart of downtown Birmingham. Located in the state's largest and most populous city, Hilton Garden Inn and Home2 Suites by Hilton Birmingham Downtown complements Alabama's bustling tourism industry, which is growing at twice the rate of the state's general economy*. This is the first dual-brand property with a Home2 Suites, and the opening demonstrates Hilton's ongoing urban expansion in the focused service and All-Suites sectors.

"As a dual-brand property, our new hotel in Birmingham will not only meet the demands of this booming tourism market, but provide diverse accommodations for visitors with varying needs," said John Greenleaf, global head, Hilton Garden Inn. "The convenient location and value-added amenities deliver savings and quality that potential guests seek."

Owned by Sunbelt - G2BA, LLC and managed by LBA Hospitality, Hilton Garden Inn and Home2 Suites by Hilton Birmingham Downtown are both located in the heart of downtown at 250 18th Street South. offering guests convenient access to Children's Hospital, The University of Alabama at Birmingham.

The dual-brand concept creates enhanced and larger communal areas benefiting all types of travelers. The hotel has two distinct lobbies and dining areas - each catering to the needs of their respective guests - while sharing one registration desk, fitness center, and outdoor saline pool.

"Accounting for nearly 18 percent of the state's overall visitation last year**, Birmingham has played a significant role in the state's tourism industry, and the city's robust downtown area is the perfect location to feature our first-ever dual-brand build with a Home2 Suites," said Adrian Kurre, global head, Home2 Suites by Hilton. "We guarantee guests will enjoy the brand's unique extended-stay experience with spacious and affordable suites."

For more information on Hilton Garden Inn, visit Hilton Garden Inn Downtown Birmingham or call +1 205 322 7937. For Home2 Suites by Hilton, visit Home2 Suites by Hilton Birmingham Downtown or call +1 205 322 7933.

Read more at news.hgi.com and news.home2suites.com.

*SOURCE: The Hoover Sun **SOURCE: Alabama Tourism Department

About Hilton Garden Inn

The award-winning Hilton Garden Inn hotel brand provides business and leisure guests with upscale yet affordable accommodations and modern amenities they prefer for a successful and comfortable stay. The satisfaction promise affirms that Hilton Garden Inn will do whatever it takes to ensure every guest is satisfied, or they don’t pay. You can count on us. Guaranteed™. As a recognized F&B leader, Hilton Garden Inn caters to guests’ dining needs by serving cooked-to-order breakfast daily and offering full service restaurants and bars. Team Members operating at more than 740 hotels around the world are committed to guaranteeing today’s busy travelers have a bright and satisfying hospitality experience from the first hello when they arrive. Hilton Garden Inn is part of Hilton Honors, the award-winning guest-loyalty program for Hilton’s 14 distinct hotel brands. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay, an exclusive member discount that can’t be found anywhere else, free standard Wi-Fi and digital amenities like digital check-in with room selection and Digital Key (select locations), available exclusively through the industry-leading Hilton Honors app. For more information about Hilton Garden Inn, visit www.hgi.com or news.hgi.com or connect on social media at Facebook, Twitter, YouTube, and Instagram.

About Home2 Suites by Hilton

Home2 Suites by Hilton, one of the fastest-growing brands in the history of Hilton, is a mid-tier, all-suite award-winning extended-stay hotel concept designed to offer stylish accommodations with flexible guest room configurations and inspired amenities for the cost-conscious guest. With a commitment to environmentally friendly products and hotel operations, Home2 Suites offers complimentary breakfast selections with hundreds of combinations; innovative and customizable guest room design; laundry and fitness area; complimentary Wi-Fi Internet access; multiple outdoor spaces; 24-hour business center; expansive community spaces; and a pet-friendly environment. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay, an exclusive member discount that can’t be found anywhere else, free standard Wi-Fi and digital amenities like digital check-in with room selection and Digital Key (select locations), available exclusively through the industry-leading Hilton Honors app. Visit www.home2suites.com for additional information or www.home2franchise.com for franchising opportunities.

About Hilton

Hilton (NYSE: HLT) is a leading global hospitality company, with a portfolio of 14 world-class brands comprising more than 5,000 properties with more than 825,000 rooms in 103 countries and territories. Hilton is dedicated to fulfilling its mission to be the world’s most hospitable company by delivering exceptional experiences – every hotel, every guest, every time. The company's portfolio includes Hilton Hotels & Resorts, Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Canopy by Hilton, Curio Collection by HiltonTM, DoubleTree by Hilton, Tapestry Collection by HiltonTM, Embassy Suites by Hilton, Hilton Garden Inn, Hampton by Hilton, Tru by Hilton, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages an award-winning customer loyalty program, Hilton Honors. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose exactly how many Points to combine with money, an exclusive member discount that can’t be found anywhere else and free standard Wi-Fi. Visit newsroom.hilton.com for more information and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram, and YouTube.

Contact:
Kristen Wells
kristen.wells@hilton.com
703-883-5826

Jennifer Hughes
jennifer.hughes@hilton.com
901-374-6518`

Coming Up In The December Online Hotel Business Review




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Feature Focus
Hotel Law: Issues & Events
There is not a single area of a hotel’s operation that isn’t touched by some aspect of the law. Hotels and management companies employ an army of lawyers to advise and, if necessary, litigate issues which arise in the course of conducting their business. These lawyers typically specialize in specific areas of the law – real estate, construction, development, leasing, liability, franchising, food & beverage, human resources, environmental, insurance, taxes and more. In addition, issues and events can occur within the industry that have a major impact on the whole, and can spur further legal activity. One event which is certain to cause repercussions is Marriott International’s acquisition of Starwood Hotels and Resorts Worldwide. This newly combined company is now the largest hotel company in the world, encompassing 30 hotel brands, 5,500 hotels under management, and 1.1 million hotel rooms worldwide. In the hospitality industry, scale is particularly important – the most profitable companies are those with the most rooms in the most locations. As a result, this mega- transaction is likely to provoke an increase in Mergers & Acquisitions industry-wide. Many experts believe other larger hotel companies will now join forces with smaller operators to avoid being outpaced in the market. Companies that had not previously considered consolidation are now more likely to do so. Another legal issue facing the industry is the regulation of alternative lodging companies such as Airbnb and other firms that offer private, short-term rentals. Cities like San Francisco, Los Angeles and Santa Monica are at the forefront of efforts to legalize and control short-term rentals. However, those cities are finding it’s much easier to adopt regulations on short-term rentals than it is to actually enforce them. The December issue of Hotel Business Review will examine these and other critical issues pertaining to hotel law and how some companies are adapting to them.