Business & Finance

Nobu Hospitality Enters Agreement with Selenta Group for Transformation of Gran Hotel Torre Catalunya to Nobu Hotel and Restaurant Barcelona

NEW YORK, NY. September 13, 2017 - Globally established luxury lifestyle brand Nobu Hospitality, founded by Nobu Matsuhisa, Robert De Niro and Meir Teper, and Selenta Group, a Spanish real estate and hotel group owned by Jordi Mestre, is delighted to announce their continued European expansion into Barcelona, Spain.

The ultimate in culinary style and entertainment, Nobu Hotels and Restaurants are luxurious, dynamic destinations that offer a powerful stage for shared experiences and escapism. Their signature fusion of laid-back luxury, high energy nightlife and exceptional food and beverage offerings continue to redefine hospitality to a new generation of travelers.

Set to open by the end of 2018, as part of a multi-million Euro refurbishment of Gran Hotel Torre Catalunya, this property will be an integrated mix of a Nobu Hotel and Restaurant reflecting the innovation and imagination that has become synonymous with the name Nobu. The property will continue to be part of the Selenta Group collection. The partnership agreement with Nobu Hospitality gives rise to the shared management of the new establishment.

Capturing the unique essence of the famous European city whilst reflecting the brand's core aspirational lifestyle offering. The fourth European hotel and third Spanish property from the highly recognized brand, the 250 rooms and suites along with its meeting rooms, event spaces and Nobu restaurant will be under a long-term management contract with Nobu Hospitality.

"We are extremely proud to be partnering with the Spanish company Selenta Group on such an exciting project, and we look forward to working with the Catalan community. In announcing this new hotel, we are continuing our solid world-wide growth with Nobu Hotel Barcelona and establishing our 13th Nobu Hotel within our special collection," said Trevor Horwell, Chief Executive Nobu Hospitality.

"This magnificent alliance with Nobu Hospitality consolidates our purpose of offering unique experiences in the hospitality and restaurant management sector, because one of the business areas of Selenta Group is the management agreements with international partners," said Jordi Mestre, Selenta Group's Executive President. "The excellent location and the great transformation of our hotel into Nobu Hotel Barcelona strengthens the expansion of both companies and reinforces the international image of the Catalan capital," he adds.

World renowned architecture firm Rockwell will create an iconic Barcelona setting for Nobu Hotels' devoted and loyal clientele. Wrapping the concept of a luxurious hotel around energized public spaces, Nobu Restaurant will sit atop the building with 360-degree views of the Catalan Capital, complementing Nobu's famous restaurant offering with a high-rise dining experience. The Nobu Hotel Barcelona will intuitively balance the hotel and restaurant as one, creating a seamless integration of luxury hospitality and the finest in food and beverage. The new Nobu Hotel Barcelona will maintain 23 floors of rooms and it is well connected to the historic center of Barcelona and close to the business core.

About Nobu Hospitality

Founded by Nobu Matsuhisa, Robert De Niro and Meir Teper, with operations spanning five continents, the Nobu brand thrives in the world's capitals as the ultimate destination lifestyle experience. The first Nobu Hotel opened in 2013 within Caesars Palace Las Vegas followed by the Nobu Hotel City of Dreams Manila opened in 2014, Nobu Hotel Miami Beach in 2016 and the Nobu Ryokan Malibu, Nobu Hotel Shoreditch London, Nobu Hotel Ibiza Bay in 2017. Future development is planned for Palo Alto, Marbella, Riyadh, Los Cabos, Chicago, Toronto, and Bahrain. www.nobuhotels.com

About Selenta Group

Founded in Barcelona in 1976, the main objective of Selenta Group is to exceed the expectations of its customers. The company has luxury hotels, exclusive resorts and functional urban establishments with surprising gastronomic proposals. The Catalan company currently manages nine accommodation options in different cities in Spain (Barcelona, Marbella, Valencia and Tenerife). www.selentagroup.com

Contact:
Rachel Palumbo
pr@nobuhotels.com

Coming Up In The October Online Hotel Business Review




{300x250.media}
Feature Focus
Revenue Management: Technology and Big Data
Like most businesses, hotels are relying on technology and data to drive almost every area of their operations, but perhaps this is especially true for hotel Revenue Managers. There has been an explosion of technology tools which generate a mountain of data – all in an effort to generate profitable pricing strategies. It falls to Revenue Managers to determine which tools best support their operations and then to integrate them efficiently into their existing systems. Customer Relationship Management, Enterprise Resource Planning, and Online Reputation Management software are basic tools; others include channel managers, benchmark reports, rate shopping tools and review systems, to name a few. The benefits of technology tools which automate large segments of a Revenue Manager’s business are enormous. Freed from the time-consuming process of manual data entry, and having more accurate data available, allows Revenue Managers to focus on analysis, strategies and longer-term decision-making. Still, for most hotels, the amount of data that these tools generate can be overwhelming and so another challenge is to figure out how to effectively utilize it. Not surprisingly, there are some new tech tools that can help to do exactly that. There are cloud-based analytics tools that provide a comprehensive overview of hotel data on powerful, intuitive dashboards. The goal is to generate a clear picture, at any moment in time, of where your hotel is at in terms of the essentials – from benchmarking to pricing to performance – bringing all the disparate streams of data into one collated dashboard. Another goal is to eliminate any data discrepancies between finance systems, PMS, CRM and forecasting systems. The October issue of the Hotel Business Review will address all these important developments and document how some leading hotels are executing their revenue management strategies.