Appointments & Promotions

Jerry Jensen Appointed Vice President of Sales & Marketing at The Guest House at Graceland

MEMPHIS, TN. September 13, 2017 – Hotel industry veteran Jerry Jensen has been appointed vice president of sales and marketing for The Guest House at Graceland, a AAA Four Diamond resort hotel located just steps away from Elvis Presley’s Graceland® in Memphis.

Jensen brings to The Guest House more than 30 years of experience in the hospitality industry. He joins the 450-room property from the Hotel Contessa in San Antonio, Texas, where he served as director of sales and marketing. Jensen began his career in Houston, Texas with Dunfey Hotels. His first director of sales and marketing position came in 1986 with the Hilton Santa Fe Historic Plaza. Subsequently, Jensen served as regional director, area director and director of sales and marketing for a variety of upscale independent properties and major brand hotels, including large convention hotels and boutique resorts. In addition to his career in hospitality sales and marketing, Jensen has been a professional Jazz musician for more than four decades.

About The Guest House at Graceland

The Guest House at Graceland is the most significant enhancement to Graceland since it opened to the public in 1982 and the largest hotel project in Memphis in over 90 years. The AAA Four-Diamond world-class resort, just steps away from Elvis Presley’s iconic mansion, features 430 spacious guest rooms and 20 luxury suites, two full-service restaurants, expansive meeting and special events space for conventions, meetings, weddings and gatherings for 1350 people, a 464-seat theater for live performances and movies, an expansive outdoor pool and a manicured lawn space with capabilities for a 400-person tent for special outdoor events. Reservations for The Guest House at Graceland may be made by calling 800-238-2000 or 901-443-3000, or online at www.GuestHouseGraceland.com.

About Graceland and Elvis Presley Enterprises, Inc.

Elvis Presley’s Graceland, in Memphis, is music’s most important and beloved landmark, with hundreds of thousands of fans from around the world visiting the historic home each year. Elvis Presley Enterprises, Inc. (EPE) manages the operations of Graceland, its related properties, including AAA Four-Diamond Guest House at Graceland 450-room hotel, which opened in October 2016, as well as the Graceland Archives, featuring thousands of artifacts from Elvis’ home and career. EPE also produces and licenses Elvis-themed live events, tours and attractions worldwide. Graceland Holdings LLC, led by managing partner Joel Weinshanker, is the majority owner of EPE. In 2015, Graceland was named the world’s “Best Musical Attraction” and “Best Historic Southern Attraction” in the USA Today 10 Best Reader's Choice Awards and in 2013, voted the #1 “Iconic American Attraction” in the same poll. For more information on EPE and Graceland, visit www.graceland.com. Stay connected to Elvis Presley’s Graceland: Website: http://www.graceland.com/ Facebook: https://www.facebook.com/ElvisPresleysGraceland @VisitGraceland on Twitter, Instagram and Periscope Graceland Blog: http://blog.graceland.com/ Graceland Podcast: http://www.graceland.com/connect/podcast.aspx YouTube: https://www.youtube.com/user/OfficialGraceland Livestream events: https://livestream.com/ElvisPresleyGraceland SiriusXM’s Elvis Radio, Channel 19: http://www.siriusxm.com/Elvisradio

Coming Up In The October Online Hotel Business Review




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Feature Focus
Revenue Management: Technology and Big Data
Like most businesses, hotels are relying on technology and data to drive almost every area of their operations, but perhaps this is especially true for hotel Revenue Managers. There has been an explosion of technology tools which generate a mountain of data – all in an effort to generate profitable pricing strategies. It falls to Revenue Managers to determine which tools best support their operations and then to integrate them efficiently into their existing systems. Customer Relationship Management, Enterprise Resource Planning, and Online Reputation Management software are basic tools; others include channel managers, benchmark reports, rate shopping tools and review systems, to name a few. The benefits of technology tools which automate large segments of a Revenue Manager’s business are enormous. Freed from the time-consuming process of manual data entry, and having more accurate data available, allows Revenue Managers to focus on analysis, strategies and longer-term decision-making. Still, for most hotels, the amount of data that these tools generate can be overwhelming and so another challenge is to figure out how to effectively utilize it. Not surprisingly, there are some new tech tools that can help to do exactly that. There are cloud-based analytics tools that provide a comprehensive overview of hotel data on powerful, intuitive dashboards. The goal is to generate a clear picture, at any moment in time, of where your hotel is at in terms of the essentials – from benchmarking to pricing to performance – bringing all the disparate streams of data into one collated dashboard. Another goal is to eliminate any data discrepancies between finance systems, PMS, CRM and forecasting systems. The October issue of the Hotel Business Review will address all these important developments and document how some leading hotels are executing their revenue management strategies.