Acquisitions & Hotel Openings

Owned and Managed by New Concepts Hospitality, Fairfield Inn & Suites by Marriott in Abingdon, Virginia

ABINGDON, VA. September 12, 2017 – The 80-room Fairfield Inn & Suites by Marriott in Abingdon, Virginia is now open for business with its smart, inventive public space and guest room design, and its bright and inviting décor. Located at 923 East Main Street, the Fairfield Inn & Suites Abingdon will operate as a Marriott franchise, owned and managed by New Concepts Hospitality, LLC.

Located in historic downtown Abingdon, 20 minutes from Tri-Cities Regional Airport, the Fairfield Inn & Suites Abingdon offers guests convenient access to the Bristol Motor Speedway, Barter Theatre and Emory Henry College.

“Delivering both function and comfort, our new design and décor elevate the Fairfield brand, setting a new standard in the moderate tier category,” said Callette Nielsen, vice president and global brand manager, Fairfield Inn & Suites. “At Fairfield Inn & Suites, we provide an easy, positive and productive travel experience, as well as the promise of consistent and reliable service at an exceptional value. The Fairfield Inn & Suites Abingdon is a truly stunning example of the brand’s contemporary look and feel, and we are pleased to introduce Fairfield Inn & Suites hotels in the Abingdon area.”

From the moment they arrive, guests are welcomed by the hotel’s modern, bright new design features, including an updated exterior with a signature tower, a curved porte-cochere and an inviting glass entrance that ushers them into the hotel. Once inside, guests experience the hotel’s open public space featuring natural light and views throughout the lobby to connect the indoors with the outdoors. Consistent with the Fairfield brand’s heritage of great service and a warm welcome, guests are greeted by associates who can easily move from behind the angled front desk to interact and answer questions.

In the lobby area, guests can choose to be productive, relax or enjoy breakfast or a snack in a modern and flexible environment featuring a vibrant, natural color palette of greens, blues and oranges. Guests can also unwind in the lobby’s inviting living area ― whose focal points include a natural stone hearth, organic-shaped sofa and lounge chair, and unique local features — or they can grab a drink or snack item from the 24/7 Corner Market.

The breakfast area’s signature farm table provides a central gathering place where guests can watch television, meet up with colleagues or get work done. In the morning, guests can enjoy complimentary hot breakfast, choosing from oatmeal, scrambled eggs, sausage, make-your-own waffles and other healthy items, such as fruit, yogurt, and whole grain cereals and breads.

The signature “smart” room décor warmly welcomes guests into a comfortable, productive and restful environment. Flexible and functional, the guest room includes a well-designed work area, an ergonomic chair, task lighting and electrical outlets where guests need them. A curved, mobile desk enables guests to create their own work space, while also optimizing their television viewing.

Inspired by nature, the hotel’s thoughtfully designed rooms and suites place the living and working area near the window to allow for more natural light and views. Building on this natural design, the room décor features organic patterns and fresh colors, blending wood tones with bright pops of color. The new design also places the sleeping area toward the middle of the room, helping to give guests a better night’s sleep on plush mattresses, as well as easier access to the bathroom and wardrobe. The bright, spacious living area also offers a comfortable couch, refrigerator, coffeemaker and microwave.

Additional hotel amenities include an indoor swimming pool, an outdoor patio with a fire pit and television, a fitness center, valet laundry service, complimentary Wi-Fi, as well as fax and copy services. The hotel also offers 550 square feet of meeting space to accommodate functions of up to 50 people.

About Fairfield Inn & Suites

Fairfield Inn & Suites by Marriott is designed for today’s traveler who is looking to be productive on the road, whether for business or leisure. In addition to complimentary Wi-Fi and hot breakfast, Fairfield Inn & Suites offers thoughtfully designed rooms and suites that provide separate living, working and sleeping areas. With nearly 850 properties around the globe, Fairfield Inn & Suites is proud to participate in the industry’s award-winning loyalty program, Marriott Rewards® which includes The Ritz-Carlton Rewards®. Members can now link accounts with Starwood Preferred Guest® at members.marriott.com for instant elite status matching and unlimited points transfer. For more information or reservations, visit www.fairfieldinn.com, become a fan on Facebook or follow @FairfieldHotels on www.twitter.com/fairfieldhotels.

Contact:
Gerard Caron
General Manager
Fairfield Inn & Suites Abingdon
276-619-5501

Danielle Mileno
Danielle.Mileno@marriott.com
646-768-2762

Coming Up In The October Online Hotel Business Review




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Feature Focus
Revenue Management: Technology and Big Data
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