Business & Finance

Atlantica Hotels International in Partnership with Carlson Rezidor, Open First Radisson RED in Latin America

MINNEAPOLIS, MN. September 5, 2017 – Carlson Rezidor Hotel Group today announced the entrance of its lifestyle select brand, Radisson RED into Latin America with the opening of Radisson RED Campinas just outside of São Paulo, Brazil in partnership with Atlantica Hotels International.

“RED is a lifestyle select concept enhanced by art, music and fashion with a fresh design and commitment to local flavor. We are delighted to partner with Atlantica to bring this dynamic brand to Brazil, a growing and vibrant locale. The RED concept provides owners with a flexible footprint and a model that is both efficient to construct and operate,” said Ken Greene, President, Americas, Carlson Rezidor Hotel Group. 


Radisson RED Campinas offers 185 guest studios, an Events + Games studio, 24/7 fitness center and a restaurant that features locally sourced and sustainable foods as well as an array of beverages.


“Radisson RED brings something completely new to the Brazilian market with a bold look and friendly service that puts the guest in control, all delivered at a truly great price”, said Eduardo Giestas, president and CEO, Atlantica Hotels International who also operates the Radisson Blu, Radisson, Park Inn by Radisson and now Radisson RED brands in Brazil.


Radisson RED Campinas joins Radisson RED Brussels and Radisson RED Minneapolis and Radisson RED Cape Town will open on September 12. In addition, properties in key cities including Glasgow, Miami and Portland are well underway.


For more information, visit www.carlsonrezidor.com.

About Radisson RED

Radisson RED is a new hotel philosophy and lifestyle brand that believes that enhances the stay experience through art, music and fashion. RED connects with an ageless millennial mindset and those who appreciate bold design, individuality and simplicity. Radisson RED is a part of Carlson Rezidor Hotel Group which also includes Quorvus Collection, Radisson Blu, Radisson, Park Plaza, Park Inn by Radisson and Country Inns & Suites By Carlson. For more information, visit raddisonred.com.

About Carlson Rezidor Hotel Group

Carlson Rezidor Hotel Group is one of the world’s largest and most dynamic hotel companies and includes 1,440 locations in operation and under development with more than 230,000 rooms and a footprint spanning 115 countries and territories. The Carlson Rezidor portfolio includes a powerful set of global brands: Quorvus Collection, Radisson Blu®, Radisson®, Radisson RED, Park Plaza®, Park Inn® by Radisson and Country Inns & Suites By CarlsonSM. Guests can benefit from Club CarlsonSM, a program that redefines hotel rewards with a collection of exceptional benefits, services, and privileges at more than 1,000 hotels worldwide. Over 95,000 people are employed in Carlson Rezidor Hotel Group hotel systems and the company is headquartered in Minneapolis, Singapore, and Brussels. For more information, visit www.carlsonrezidor.com

Contact:
Staci Graber
sgraber@carlsonrezidor.com
(612) 715-2643

Coming Up In The October Online Hotel Business Review




{300x250.media}
Feature Focus
Revenue Management: Technology and Big Data
Like most businesses, hotels are relying on technology and data to drive almost every area of their operations, but perhaps this is especially true for hotel Revenue Managers. There has been an explosion of technology tools which generate a mountain of data – all in an effort to generate profitable pricing strategies. It falls to Revenue Managers to determine which tools best support their operations and then to integrate them efficiently into their existing systems. Customer Relationship Management, Enterprise Resource Planning, and Online Reputation Management software are basic tools; others include channel managers, benchmark reports, rate shopping tools and review systems, to name a few. The benefits of technology tools which automate large segments of a Revenue Manager’s business are enormous. Freed from the time-consuming process of manual data entry, and having more accurate data available, allows Revenue Managers to focus on analysis, strategies and longer-term decision-making. Still, for most hotels, the amount of data that these tools generate can be overwhelming and so another challenge is to figure out how to effectively utilize it. Not surprisingly, there are some new tech tools that can help to do exactly that. There are cloud-based analytics tools that provide a comprehensive overview of hotel data on powerful, intuitive dashboards. The goal is to generate a clear picture, at any moment in time, of where your hotel is at in terms of the essentials – from benchmarking to pricing to performance – bringing all the disparate streams of data into one collated dashboard. Another goal is to eliminate any data discrepancies between finance systems, PMS, CRM and forecasting systems. The October issue of the Hotel Business Review will address all these important developments and document how some leading hotels are executing their revenue management strategies.