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Business & Finance

Hoteliers, Hospitality Educators Pursue Professional Certification in Philippines

ORLANDO, FL. September 4, 2017 - Professional certification continues to be a priority for hospitality professionals and educators in the Philippines, supported by Asia World Hospitality, an international partner of the American Hotel & Lodging Educational Institute (AHLEI). During a session held July 21-24 at Seda Hotel Nuvali, 11 general managers from the Ayala Hotel & Resorts Corporation and Hotel Benilde (the hotel of De La Salle—Benilde College) passed the Certified Hotel Administrator (CHA®) exam, the largest group of hoteliers in the Philippines to earn the certification on their first attempt.

The following week, 13 educators from eight academic institutions participated in a Certified Hospitality Educator (CHE®) workshop July 27-30 at Seda BGC Hotel. The schools included: PHINMA Education - Araullo University, PHINMA Education - Southwestern University, Nueva Vizcaya State University, Tarlac State University, Centro Escolar University, Far Eastern University, Academy of Pastry and Bakery Arts Philippines​, Philippine Merchant Marine School. In addition, Ms. Wilma Moran Estaura, the group director of human resources for Ayala Hotel & Resorts Corporation, participated in the workshop. She has the distinction of being the first Filipina to earn the Certified Hospitality Trainer (CHT®) designation.

This was the first CHE® workshop to be held after the Philippine Commission on Higher Education (CHED) approved the CHE® and other AHLEI programs (Certified Hospitality Instructor and Certified Guest Service Professional) for inclusion in their Professional Advancement Grants Program. Through this program, Filipino educators can receive scholarship grants to pursue certifications that will further their expertise and mastery of skills in hospitality education.

“The CHED's endorsement of AHLEI's programs are a welcome development to the portfolio of programs that we offer as aligned with our mission to aid in the advancement of our educational system in the Philippines. We are also grateful to deliver these globally-recognized programs with the help of the US Embassy Commercial Service.” said Machi Borja, CGSP, CLSO, director of Asia World Hospitality.

“We are honored to see CHED embrace our vision in in upgrading the skills of the Filipino educators through the professional development programs we offer internationally and locally,” added Ed Kastli, MBA, CMHS, CGSP, AHLEI’s vice president, international sales.

About the American Hotel & Lodging Educational Institute (AHLEI)

Established in 1953 as the nonprofit education and training arm of the American Hotel & Lodging Association (AHLA), AHLEI’s mission is to be the preferred provider of quality resources to educate, develop, and certify hospitality students and professionals worldwide. AHLEI became part of the National Restaurant Association in 2017, connecting and leveraging the resources of two organizations that are deeply committed to a vision of career success and upward mobility for current and future hospitality, restaurant and foodservice employees.

Contact:
Elizabeth Johnson
ejohnson@ahlei.org
+1.517.318.2359

Coming Up In The December Online Hotel Business Review




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Feature Focus
Hotel Law: Issues & Events
There is not a single area of a hotel’s operation that isn’t touched by some aspect of the law. Hotels and management companies employ an army of lawyers to advise and, if necessary, litigate issues which arise in the course of conducting their business. These lawyers typically specialize in specific areas of the law – real estate, construction, development, leasing, liability, franchising, food & beverage, human resources, environmental, insurance, taxes and more. In addition, issues and events can occur within the industry that have a major impact on the whole, and can spur further legal activity. One event which is certain to cause repercussions is Marriott International’s acquisition of Starwood Hotels and Resorts Worldwide. This newly combined company is now the largest hotel company in the world, encompassing 30 hotel brands, 5,500 hotels under management, and 1.1 million hotel rooms worldwide. In the hospitality industry, scale is particularly important – the most profitable companies are those with the most rooms in the most locations. As a result, this mega- transaction is likely to provoke an increase in Mergers & Acquisitions industry-wide. Many experts believe other larger hotel companies will now join forces with smaller operators to avoid being outpaced in the market. Companies that had not previously considered consolidation are now more likely to do so. Another legal issue facing the industry is the regulation of alternative lodging companies such as Airbnb and other firms that offer private, short-term rentals. Cities like San Francisco, Los Angeles and Santa Monica are at the forefront of efforts to legalize and control short-term rentals. However, those cities are finding it’s much easier to adopt regulations on short-term rentals than it is to actually enforce them. The December issue of Hotel Business Review will examine these and other critical issues pertaining to hotel law and how some companies are adapting to them.