Business & Finance

Hoteliers, Hospitality Educators Pursue Professional Certification in Philippines

ORLANDO, FL. September 4, 2017 - Professional certification continues to be a priority for hospitality professionals and educators in the Philippines, supported by Asia World Hospitality, an international partner of the American Hotel & Lodging Educational Institute (AHLEI). During a session held July 21-24 at Seda Hotel Nuvali, 11 general managers from the Ayala Hotel & Resorts Corporation and Hotel Benilde (the hotel of De La Salle—Benilde College) passed the Certified Hotel Administrator (CHA®) exam, the largest group of hoteliers in the Philippines to earn the certification on their first attempt.

The following week, 13 educators from eight academic institutions participated in a Certified Hospitality Educator (CHE®) workshop July 27-30 at Seda BGC Hotel. The schools included: PHINMA Education - Araullo University, PHINMA Education - Southwestern University, Nueva Vizcaya State University, Tarlac State University, Centro Escolar University, Far Eastern University, Academy of Pastry and Bakery Arts Philippines​, Philippine Merchant Marine School. In addition, Ms. Wilma Moran Estaura, the group director of human resources for Ayala Hotel & Resorts Corporation, participated in the workshop. She has the distinction of being the first Filipina to earn the Certified Hospitality Trainer (CHT®) designation.

This was the first CHE® workshop to be held after the Philippine Commission on Higher Education (CHED) approved the CHE® and other AHLEI programs (Certified Hospitality Instructor and Certified Guest Service Professional) for inclusion in their Professional Advancement Grants Program. Through this program, Filipino educators can receive scholarship grants to pursue certifications that will further their expertise and mastery of skills in hospitality education.

“The CHED's endorsement of AHLEI's programs are a welcome development to the portfolio of programs that we offer as aligned with our mission to aid in the advancement of our educational system in the Philippines. We are also grateful to deliver these globally-recognized programs with the help of the US Embassy Commercial Service.” said Machi Borja, CGSP, CLSO, director of Asia World Hospitality.

“We are honored to see CHED embrace our vision in in upgrading the skills of the Filipino educators through the professional development programs we offer internationally and locally,” added Ed Kastli, MBA, CMHS, CGSP, AHLEI’s vice president, international sales.

About the American Hotel & Lodging Educational Institute (AHLEI)

Established in 1953 as the nonprofit education and training arm of the American Hotel & Lodging Association (AHLA), AHLEI’s mission is to be the preferred provider of quality resources to educate, develop, and certify hospitality students and professionals worldwide. AHLEI became part of the National Restaurant Association in 2017, connecting and leveraging the resources of two organizations that are deeply committed to a vision of career success and upward mobility for current and future hospitality, restaurant and foodservice employees.

Contact:
Elizabeth Johnson
ejohnson@ahlei.org
+1.517.318.2359

Coming Up In The October Online Hotel Business Review




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Feature Focus
Revenue Management: Technology and Big Data
Like most businesses, hotels are relying on technology and data to drive almost every area of their operations, but perhaps this is especially true for hotel Revenue Managers. There has been an explosion of technology tools which generate a mountain of data – all in an effort to generate profitable pricing strategies. It falls to Revenue Managers to determine which tools best support their operations and then to integrate them efficiently into their existing systems. Customer Relationship Management, Enterprise Resource Planning, and Online Reputation Management software are basic tools; others include channel managers, benchmark reports, rate shopping tools and review systems, to name a few. The benefits of technology tools which automate large segments of a Revenue Manager’s business are enormous. Freed from the time-consuming process of manual data entry, and having more accurate data available, allows Revenue Managers to focus on analysis, strategies and longer-term decision-making. Still, for most hotels, the amount of data that these tools generate can be overwhelming and so another challenge is to figure out how to effectively utilize it. Not surprisingly, there are some new tech tools that can help to do exactly that. There are cloud-based analytics tools that provide a comprehensive overview of hotel data on powerful, intuitive dashboards. The goal is to generate a clear picture, at any moment in time, of where your hotel is at in terms of the essentials – from benchmarking to pricing to performance – bringing all the disparate streams of data into one collated dashboard. Another goal is to eliminate any data discrepancies between finance systems, PMS, CRM and forecasting systems. The October issue of the Hotel Business Review will address all these important developments and document how some leading hotels are executing their revenue management strategies.