Acquisitions & Hotel Openings

Conrad Fort Lauderdale Beach Set for September Opening on Fort Lauderdale's North Beach

FORT LAUDERDALE, FL. August 24, 2017 — Conrad Fort Lauderdale Beach, the latest addition to the Conrad Hotels & Resorts growing hotel portfolio, has announced that it will open its doors this September. As the second Conrad property to open in Florida, Conrad Fort Lauderdale Beach is enhancing their Gold Coast presence with the opening of the 290 all-suite oceanfront resort, situated on Fort Lauderdale’s exclusive North Beach.

The Conrad Fort Lauderdale Beach oasis will offer four dining and bar experiences, full-service spa – featuring a couples massage room and separate men and women steam rooms, fitness center with state-of-the-art equipment, abundant event space and an awe-inspiring 20,000-sq. ft. ocean facing pool deck.

“As Fort Lauderdale Beach heats up, we recognize that this city is evolving with a new focus on opulence, style and sophistication. The resort is at the helm of this movement and our guarantee to locals and travelers is that we will bring an unparalleled ambiance for guests to stay inspired,” said Chintan Dadhich, General Manager, Conrad Fort Lauderdale Beach. “By honoring and embracing the community, our vision is to provide intuitive service and tailored luxury by collaborating with locals to create programs and offerings that pay tribute to South Florida’s yacht and beach culture.”

Destination Meets Design

As a one-of-a-kind resort that mirrors the transcendent nature of Fort Lauderdale, known as the yachting capital of the world, the waterfront haven pays homage to the city’s celebrated waterways. Conrad Fort Lauderdale Beach was inspired by the golden area of high-end cruise lines. The nautical décor reflected in the coastal suites, complements the balconies that overlook the Atlantic Ocean or Intracoastal Waterways, galley kitchens, 50” HDTVs and more.

“While Conrad boasts a portfolio of 32 luxury hotels and resorts worldwide, Conrad Fort Lauderdale Beach will be the first beachfront resort and residence for the brand in the region,” said John T.A. Vanderslice, global head, Conrad Hotels & Resorts. “As one of the world's fastest growing and most innovative luxury brands, Conrad hotels create unique experiences for our guests in the most sought-after destinations, and we look forward to bringing this smart luxury retreat to South Florida.”

Food & Beverage

Conrad Fort Lauderdale Beach will house four food and beverage outlets. The buzzing dining scene will feature land and sea cuisine, alongside craft cocktails and freshly made gourmet items. Terra Mare, the signature restaurant located on the corner of Terramar Street, will provide casually sophisticated shared plate dining comprised of fresh, locally sourced items paired with an unmatched epicurean experience. Terra Mare will go beyond tapas by encouraging full plate sharing, rather than individual bites, and highlight select tableside preparation continuing to drive conversation amongst diners. Cornucopia will serve as the resort’s gourmet marketplace, where guests can personalize their dining experience, choosing from various artisanal cuisine – such as flat breads, pastries and organic juices. The other two dining options on property, include the lobby bar and pool bar.

Meetings & Events

With 10,000 sq. ft. of flexible meeting space and 10,000 sq. ft. of oceanfront outdoor space, Conrad Fort Lauderdale Beach can accommodate up to 500 attendees. Highlights include the 4,524-sq. ft. Ocean Ballroom, outdoor Ocean Terrace, ten meeting rooms and event spaces, private conference facility entrance, state-of-the-art technology and a dedicated meeting concierge.

The resort is located at 551 N. Fort Lauderdale Beach Blvd., Fort Lauderdale, Florida 33304. For more information, visit the property website.

About Conrad Fort Lauderdale Beach

Opening this September, the 290-all suite property located between Sunrise and Las Olas Boulevard on Fort Lauderdale's exclusive North Beach. The ocean view oasis offers the refined sophistication of beach resort living, combined with nods to South Florida yacht culture. With 10,000 sq. ft. of flexible meeting space and 10,000 sq. ft. of ocean front outdoor space, the resort can accommodate up to 500 guests. The sixth-floor pool deck is the epicenter of social events for locals and visitors within the community. This luxury resort in South Florida is just steps from the beach, nearly four miles from the Port Everglades Cruise Terminal and six miles from the Fort Lauderdale-Hollywood International Airport.

About Conrad Hotels & Resorts

Conrad Hotels & Resorts is the destination for the new generation of smart luxury travelers for whom life, business, and pleasure seamlessly intersect. Conrad offers its guests an innovative way to Stay Inspired through curated collections of 1-hour, 3-hour or 5-hour experiences, available through www.stayinspired.com. Guests can manage their stay through the Conrad Concierge service in the Hilton Honors mobile app, getting access to pre check-in and room selection to ordering in room dining and mobile check-out, all from their own mobile device. Consisting of 32 properties across five continents, Conrad is part of Hilton, a leading global hospitality company. Connect with Conrad by booking at www.conradhotels.com or through the Hilton Honors mobile app. Learn more about the brand by visiting http://news.conradhotels.com and follow us on Facebook, Instagram and Twitter.

About Hilton

Hilton (NYSE: HLT) is a leading global hospitality company, with a portfolio of 14 world-class brands comprising nearly 5,000 properties with more than 812,000 rooms in 103 countries and territories. Hilton is dedicated to fulfilling its mission to be the world’s most hospitable company by delivering exceptional experiences – every hotel, every guest, every time. The company's portfolio includes Hilton Hotels & Resorts, Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Canopy by Hilton, Curio Collection by HiltonTM, DoubleTree by Hilton, Tapestry Collection by HiltonTM, Embassy Suites by Hilton, Hilton Garden Inn, Hampton by Hilton, Tru by Hilton, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages an award-winning customer loyalty program, Hilton Honors. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose exactly how many Points to combine with money, an exclusive member discount that can’t be found anywhere else and free standard Wi-Fi. Visit http://newsroom.hilton.com for more information and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram and YouTube.

Contact:
GiAnna Wyatt
gwyatt@quinn.pr
+1 212 868 1900 x278

Lisa Cole
Lisa.cole@hilton.com
+1 305 866 3646

Coming Up In The October Online Hotel Business Review




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Feature Focus
Revenue Management: Technology and Big Data
Like most businesses, hotels are relying on technology and data to drive almost every area of their operations, but perhaps this is especially true for hotel Revenue Managers. There has been an explosion of technology tools which generate a mountain of data – all in an effort to generate profitable pricing strategies. It falls to Revenue Managers to determine which tools best support their operations and then to integrate them efficiently into their existing systems. Customer Relationship Management, Enterprise Resource Planning, and Online Reputation Management software are basic tools; others include channel managers, benchmark reports, rate shopping tools and review systems, to name a few. The benefits of technology tools which automate large segments of a Revenue Manager’s business are enormous. Freed from the time-consuming process of manual data entry, and having more accurate data available, allows Revenue Managers to focus on analysis, strategies and longer-term decision-making. Still, for most hotels, the amount of data that these tools generate can be overwhelming and so another challenge is to figure out how to effectively utilize it. Not surprisingly, there are some new tech tools that can help to do exactly that. There are cloud-based analytics tools that provide a comprehensive overview of hotel data on powerful, intuitive dashboards. The goal is to generate a clear picture, at any moment in time, of where your hotel is at in terms of the essentials – from benchmarking to pricing to performance – bringing all the disparate streams of data into one collated dashboard. Another goal is to eliminate any data discrepancies between finance systems, PMS, CRM and forecasting systems. The October issue of the Hotel Business Review will address all these important developments and document how some leading hotels are executing their revenue management strategies.