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Expansions & Renovations

NOVUM Hotel Group and Hamburg Hotel Group Developing niu Rig in Hanseatic City of Lübeck

ESSEN, DE. August 23, 2017 - With its innovative millennial brand, the NOVUM Hotel Group is still steering its expansion course. The niu in the Hanseatic city of Lübeck will follow the first niu hotel, located in Essen. The niu Rig is currently under development by the Hamburg Hotel Group at the strategic, prime location "Am Bahnhof 17-19". According to current planning, the 83-room hotel will open in April 2018.

All niu hotels are highly individualized, each with its own charm. From the name to the interior, food and drink, the niu Rig tells a story inspired by shorelines and seafaring adventures - very fitting for the maritime history of the location and the vigorous activity in the Hanseatic city.

The name Rig is the term for the system of ropes or chains employed to support a ship's masts. This makes sense because Lübeck has reigned over the Hanseatic League for over 500 years and today, as a gateway to the Baltic Sea, it is becoming an increasingly popular destination among tourists. Guests enjoy trendy furniture, accessories with a turquoise-white ambience and recurring maritime motives such as pirates, anchors, ropes, sailors and sails. In contrast to all expectations, the implementation is typically niu; quite casual yet lively. Pleasant armchairs, parquet flooring, exceptional art and more invite the modern globetrotter to experience a unique and instagrammable world.

In line with the niu philosophy, everything is shared at the niu Rig. "With our niu concept, we are throwing old conventions overboard and creating an open world of experience for both locals and travelers at attractive prices," explains David Etmenan, Chief Executive Officer & Owner of the NOVUM Hotel Group. From our Bistro to Living Lobby - everything fits seamlessly, is networked and is even a place where locals enjoy lingering.

More than 30 original niu hotels will be built in Europe by 2019.

About the NOVUM Hotel Group

With currently 147 hotels and more than 16,200 hotel rooms at over 65 locations in Europe, the family-run NOVUM Hotel Group is one of the largest hotel groups in Germany. Founded in 1988, it has been growing steadily since 2004. The extremely dynamic NOVUM Hotel Group is under the leadership of David Etmenan. The hotel's portfolio is comprised of three and four-star hotels at central locations and are operated under the brands Novum Hotels, Novum Select Hotels and niu Hotels. In addition, the NOVUM Hotel Group also acts as franchisee of the Intercontinental Hotels Group, AccorHotels, Best Western Hotels & Resorts and Choice Hotels. www.novumgroup.de

Contact:
Carmen Majewski
presse@novumgroup.de
+49 40 600 808 336

Coming Up In The December Online Hotel Business Review




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Feature Focus
Hotel Law: Issues & Events
There is not a single area of a hotel’s operation that isn’t touched by some aspect of the law. Hotels and management companies employ an army of lawyers to advise and, if necessary, litigate issues which arise in the course of conducting their business. These lawyers typically specialize in specific areas of the law – real estate, construction, development, leasing, liability, franchising, food & beverage, human resources, environmental, insurance, taxes and more. In addition, issues and events can occur within the industry that have a major impact on the whole, and can spur further legal activity. One event which is certain to cause repercussions is Marriott International’s acquisition of Starwood Hotels and Resorts Worldwide. This newly combined company is now the largest hotel company in the world, encompassing 30 hotel brands, 5,500 hotels under management, and 1.1 million hotel rooms worldwide. In the hospitality industry, scale is particularly important – the most profitable companies are those with the most rooms in the most locations. As a result, this mega- transaction is likely to provoke an increase in Mergers & Acquisitions industry-wide. Many experts believe other larger hotel companies will now join forces with smaller operators to avoid being outpaced in the market. Companies that had not previously considered consolidation are now more likely to do so. Another legal issue facing the industry is the regulation of alternative lodging companies such as Airbnb and other firms that offer private, short-term rentals. Cities like San Francisco, Los Angeles and Santa Monica are at the forefront of efforts to legalize and control short-term rentals. However, those cities are finding it’s much easier to adopt regulations on short-term rentals than it is to actually enforce them. The December issue of Hotel Business Review will examine these and other critical issues pertaining to hotel law and how some companies are adapting to them.