Appointments & Promotions

Charles McKee Appointed as Chief Commercial Officer, Americas for Carlson Rezidor Hotel Group

MINNEAPOLIS, MN. AND BRUSSELS, DE. August 21, 2017 – Carlson Rezidor Hotel Group today announced it has named Charles McKee as Senior Vice President and Chief Commercial Officer for the Americas. McKee will report to Ken Greene, President, Americas as well as Eric de Neef, Executive Vice President, Global Chief Branding & Commercial Officer. He will be based in Minneapolis.

“We are delighted to welcome a seasoned international travel and tourism leader, like Charles, to lead this newly created role that will focus on increasing clarity and execution excellence in the Americas team, and fully integrate Marketing, Branding, Development, Commercial, and Operations strategies and initiatives to deliver our global ambition,” said de Neef.

“Charles brings with him more than 25-years of world-class experience with leading travel companies, in marketing, branding, sales and revenue management. He will be instrumental in driving revenue growth and brand awareness across Americas, and leveraging better global synergies across all brand and commercial strategies,” said Greene.

McKee’s most recent corporate assignment was leading the restructuring of marketing, loyalty and branding functions at Malaysia Airlines in Kuala Lumpur. His prior work has included serving as Chief Marketing Officer of Delta Hotels and Resorts and Air Canada, Commercial Executive Vice President of lastminute.com. He has nearly a decade of senior leadership experience with Virgin Atlantic Airways. Besides Kuala Lumpur, Charles has worked in New York, Tokyo and London. His overseas experience has further been broadened by leading the international offices of the Canadian Tourism Commission in 12 countries.

“I feel privileged to join one of the most dynamic hotel groups of the world, that has a passionate leadership team with a clear vision and an ambitious plan. I look forward to working with Ken and Eric, the entire global leadership teams and revenue generation experts across the organization, to bring my experience and their knowledge into a successful formula for Americas and globally.” said McKee.

McKee graduated from Harvard University with a specialization in East Asian studies.

For more information visit, www.carlsonrezidor.com or www.rezidor.com. Or connect with us on: Twitter @carlsonrezidor LinkedIn www.linkedin.com/company/2364 Instagram https://www.instagram.com/carlsonrezidormoments/

About Carlson Rezidor Hotel Group

Carlson Rezidor Hotel Group is one of the world’s largest and most dynamic hotel companies and includes 1,440 locations in operation and under development with more than 230,000 rooms and a footprint spanning 115 countries and territories. The Carlson Rezidor portfolio includes a powerful set of global brands: Quorvus Collection, Radisson Blu®, Radisson®, Radisson RED, Park Plaza®, Park Inn® by Radisson and Country Inns & Suites By CarlsonSM. Guests can benefit from Club CarlsonSM, a program that redefines hotel rewards with a collection of exceptional benefits, services, and privileges at more than 1,000 hotels worldwide. Over 95,000 people are employed in Carlson Rezidor Hotel Group hotel systemsand the company is headquartered in Minneapolis, Singapore, and Brussels. For more information, visit www.carlsonrezidor.com and follow on Twitter @carlsonrezidor.

Contact:
Staci Graber
sgraber@carlsonrezidor.com
+1 (612) 715-2643

Coming Up In The October Online Hotel Business Review




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Revenue Management: Technology and Big Data
Like most businesses, hotels are relying on technology and data to drive almost every area of their operations, but perhaps this is especially true for hotel Revenue Managers. There has been an explosion of technology tools which generate a mountain of data – all in an effort to generate profitable pricing strategies. It falls to Revenue Managers to determine which tools best support their operations and then to integrate them efficiently into their existing systems. Customer Relationship Management, Enterprise Resource Planning, and Online Reputation Management software are basic tools; others include channel managers, benchmark reports, rate shopping tools and review systems, to name a few. The benefits of technology tools which automate large segments of a Revenue Manager’s business are enormous. Freed from the time-consuming process of manual data entry, and having more accurate data available, allows Revenue Managers to focus on analysis, strategies and longer-term decision-making. Still, for most hotels, the amount of data that these tools generate can be overwhelming and so another challenge is to figure out how to effectively utilize it. Not surprisingly, there are some new tech tools that can help to do exactly that. There are cloud-based analytics tools that provide a comprehensive overview of hotel data on powerful, intuitive dashboards. The goal is to generate a clear picture, at any moment in time, of where your hotel is at in terms of the essentials – from benchmarking to pricing to performance – bringing all the disparate streams of data into one collated dashboard. Another goal is to eliminate any data discrepancies between finance systems, PMS, CRM and forecasting systems. The October issue of the Hotel Business Review will address all these important developments and document how some leading hotels are executing their revenue management strategies.