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Business & Finance

Crescent Hotels & Resorts Latitudes Collection Adds Three Independent Lifestyle Hotels to Crescent Canada Portfolio

EDMONTON, AB. August 16, 2017 – Crescent Hotels & Resorts has been selected to manage the Matrix, Metterra, and Varscona hotels in Edmonton. Crescent, with offices in Toronto, Canada and Fairfax, Virginia, is a nationally recognized elite operator of hotels and resorts throughout Canada and the United States.

While all three hotels are upscale boutiques centrally located in the heart of downtown Edmonton, they offer three very different experiences.

The 184-room Matrix is situated between the business and government districts for the convenience of the corporate traveler. Its modern décor blends clean minimalist lines with sleek and textural natural stone and wood, and art in warm hues of silver, pewter and platinum throughout the hotel. And it is well-suited for business and social events with 7,000 square feet of flexible meeting space for groups from 10 to over 200 people.

On Whyte Avenue in the centre of Edmonton’s trendiest neighbourhood, the 98-room Hotel Metterra offers a contemporary experience to travelers who appreciate luxury. The natural wood furnishings and textured upholsteries in organically inspired colours, combined with global artifacts and unique art, create an eclectic design aesthetic. It can accommodate groups of up to 80 people in its event rooms, and was described as “the city’s best boutique lodging” by Condé Nast Traveler in June 2017.

And the 89-room Varscona is more warm and comfortable for those looking for a home away from home when they travel. The combination of its old-world comfort with modern amenities, nestled amongst restaurants, boutiques and theatres, blends bohemian panache with contemporary chic. And it offers 4,000 square feet of space for events with more than 100 people.

“Our unique approach with our Latitudes Collection of distinguished independent lifestyle hotels and resorts, combined with our experience in major destination markets, will maximize the potential of these great hotels,” said Michael George, Chief Executive Officer of Crescent Hotels & Resorts.

All three hotels are within walking distance of dozens of boutiques, cafés, coffee shops and pubs, as well as the Edmonton river valley with miles of cycling and walking paths, parks and off leash areas.

For more information about each of these hotels, visit www.matrixedmonton.com, www.metterra.com, and www.varscona.com. (Editorial Note: Additional images available upon request.)

About Crescent Hotels & Resorts

Crescent Hotels & Resorts is an award winning, nationally recognized, top-3 operator of hotels and resorts. Crescent currently operates over 100 hotels, resorts & conference centers in Canada and the US. Crescent is one of the few elite management companies approved to operate upper-upscale and luxury hotels under the brand families of Marriott, Hilton, Hyatt and IHG. Crescent also operates a collection of legendary independent lifestyle hotels and resorts with Latitudes, a modern management company providing an authentic experience for today’s unique lifestyle hotels and resorts. Crescent’s clients are made up of hotel REITs, private equity firms and major developers. For more information, please visit www.chrco.com and www.latitudesbycrescent.com, or connect with Crescent on LinkedIn.

Contact:
Crystal DeStefano
Crystal@stratcomllc.com
315-463-2325

Coming Up In The December Online Hotel Business Review




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Feature Focus
Hotel Law: Issues & Events
There is not a single area of a hotel’s operation that isn’t touched by some aspect of the law. Hotels and management companies employ an army of lawyers to advise and, if necessary, litigate issues which arise in the course of conducting their business. These lawyers typically specialize in specific areas of the law – real estate, construction, development, leasing, liability, franchising, food & beverage, human resources, environmental, insurance, taxes and more. In addition, issues and events can occur within the industry that have a major impact on the whole, and can spur further legal activity. One event which is certain to cause repercussions is Marriott International’s acquisition of Starwood Hotels and Resorts Worldwide. This newly combined company is now the largest hotel company in the world, encompassing 30 hotel brands, 5,500 hotels under management, and 1.1 million hotel rooms worldwide. In the hospitality industry, scale is particularly important – the most profitable companies are those with the most rooms in the most locations. As a result, this mega- transaction is likely to provoke an increase in Mergers & Acquisitions industry-wide. Many experts believe other larger hotel companies will now join forces with smaller operators to avoid being outpaced in the market. Companies that had not previously considered consolidation are now more likely to do so. Another legal issue facing the industry is the regulation of alternative lodging companies such as Airbnb and other firms that offer private, short-term rentals. Cities like San Francisco, Los Angeles and Santa Monica are at the forefront of efforts to legalize and control short-term rentals. However, those cities are finding it’s much easier to adopt regulations on short-term rentals than it is to actually enforce them. The December issue of Hotel Business Review will examine these and other critical issues pertaining to hotel law and how some companies are adapting to them.