Business & Finance

Crescent Hotels & Resorts Latitudes Collection Adds Three Independent Lifestyle Hotels to Crescent Canada Portfolio

EDMONTON, AB. August 16, 2017 – Crescent Hotels & Resorts has been selected to manage the Matrix, Metterra, and Varscona hotels in Edmonton. Crescent, with offices in Toronto, Canada and Fairfax, Virginia, is a nationally recognized elite operator of hotels and resorts throughout Canada and the United States.

While all three hotels are upscale boutiques centrally located in the heart of downtown Edmonton, they offer three very different experiences.

The 184-room Matrix is situated between the business and government districts for the convenience of the corporate traveler. Its modern décor blends clean minimalist lines with sleek and textural natural stone and wood, and art in warm hues of silver, pewter and platinum throughout the hotel. And it is well-suited for business and social events with 7,000 square feet of flexible meeting space for groups from 10 to over 200 people.

On Whyte Avenue in the centre of Edmonton’s trendiest neighbourhood, the 98-room Hotel Metterra offers a contemporary experience to travelers who appreciate luxury. The natural wood furnishings and textured upholsteries in organically inspired colours, combined with global artifacts and unique art, create an eclectic design aesthetic. It can accommodate groups of up to 80 people in its event rooms, and was described as “the city’s best boutique lodging” by Condé Nast Traveler in June 2017.

And the 89-room Varscona is more warm and comfortable for those looking for a home away from home when they travel. The combination of its old-world comfort with modern amenities, nestled amongst restaurants, boutiques and theatres, blends bohemian panache with contemporary chic. And it offers 4,000 square feet of space for events with more than 100 people.

“Our unique approach with our Latitudes Collection of distinguished independent lifestyle hotels and resorts, combined with our experience in major destination markets, will maximize the potential of these great hotels,” said Michael George, Chief Executive Officer of Crescent Hotels & Resorts.

All three hotels are within walking distance of dozens of boutiques, cafés, coffee shops and pubs, as well as the Edmonton river valley with miles of cycling and walking paths, parks and off leash areas.

For more information about each of these hotels, visit www.matrixedmonton.com, www.metterra.com, and www.varscona.com. (Editorial Note: Additional images available upon request.)

About Crescent Hotels & Resorts

Crescent Hotels & Resorts is an award winning, nationally recognized, top-3 operator of hotels and resorts. Crescent currently operates over 100 hotels, resorts & conference centers in Canada and the US. Crescent is one of the few elite management companies approved to operate upper-upscale and luxury hotels under the brand families of Marriott, Hilton, Hyatt and IHG. Crescent also operates a collection of legendary independent lifestyle hotels and resorts with Latitudes, a modern management company providing an authentic experience for today’s unique lifestyle hotels and resorts. Crescent’s clients are made up of hotel REITs, private equity firms and major developers. For more information, please visit www.chrco.com and www.latitudesbycrescent.com, or connect with Crescent on LinkedIn.

Contact:
Crystal DeStefano
Crystal@stratcomllc.com
315-463-2325

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Revenue Management: Technology and Big Data
Like most businesses, hotels are relying on technology and data to drive almost every area of their operations, but perhaps this is especially true for hotel Revenue Managers. There has been an explosion of technology tools which generate a mountain of data – all in an effort to generate profitable pricing strategies. It falls to Revenue Managers to determine which tools best support their operations and then to integrate them efficiently into their existing systems. Customer Relationship Management, Enterprise Resource Planning, and Online Reputation Management software are basic tools; others include channel managers, benchmark reports, rate shopping tools and review systems, to name a few. The benefits of technology tools which automate large segments of a Revenue Manager’s business are enormous. Freed from the time-consuming process of manual data entry, and having more accurate data available, allows Revenue Managers to focus on analysis, strategies and longer-term decision-making. Still, for most hotels, the amount of data that these tools generate can be overwhelming and so another challenge is to figure out how to effectively utilize it. Not surprisingly, there are some new tech tools that can help to do exactly that. There are cloud-based analytics tools that provide a comprehensive overview of hotel data on powerful, intuitive dashboards. The goal is to generate a clear picture, at any moment in time, of where your hotel is at in terms of the essentials – from benchmarking to pricing to performance – bringing all the disparate streams of data into one collated dashboard. Another goal is to eliminate any data discrepancies between finance systems, PMS, CRM and forecasting systems. The October issue of the Hotel Business Review will address all these important developments and document how some leading hotels are executing their revenue management strategies.