Appointments & Promotions

Hotel Equities Names Marcie Pruitt Corporate Controller

ATLANTA, GA. August 15, 2017 – Atlanta-based Hotel Equities (HE) named Marcie Pruitt to the position of Corporate Controller. Her responsibilities include oversight of the accounting and financial functions for the firm, including staff supervision and owner relations. She reports to Carlos Melgar, Vice President of Finance for Hotel Equities.

“Marcie brings leadership experience and excellent accounting skills to our expanding accounting team,” said Carlos Melgar, Vice President of Finance for Hotel Equities. “A veteran of the hospitality industry, she understands the financials, but also is skilled at building relationships with our owner community.”

An Accounting Supervisor with M3 Professional Services for the past three years, Ms. Pruitt brings 20 years of accounting experience to her new position at Hotel Equities. In her role, she supervised a staff of accountants responsible for maintaining accounts for multiple clients, evaluated and distributed work flow and performed annual reviews.

She began her accounting career after college with McKibbon Hospitality in Gainesville, Georgia where she grew with the firm for many years. As she gained experience, the firm granted promotions of increasing responsibility culminating in her appointment as Senior Accountant, a position responsible for maintaining general ledger accounts for up to 15 hotels at one time.

Ms. Pruitt holds a Bachelor of Business Administration in Accounting from the University of North Georgia. She enjoys reading, shopping and spending time with her family. She and her husband are the parents of one young daughter and live in Cumming, Georgia where she is a volunteer at her church and an active member of the choir.

About Hotel Equities

Hotel Equities (HE) is an Atlanta-based full-service hotel ownership, management and development firm operating more than 100 hotels throughout North America. Frederick W. Cerrone, CHA, serves as Founder and Chairman. Brad Rahinsky serves as President and Chief Executive Officer. For more information, visit www.hotelequities.com.

Contact:
Margaret M. Jones
Director of Public Relations
770.934.2170

Brad Rahinsky
President and Chief Executive Officer
678.578.4444, x 22

Joe Reardon
SVP of Business Development and Marketing
678.578.4444, x23

Coming Up In The October Online Hotel Business Review




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Feature Focus
Revenue Management: Technology and Big Data
Like most businesses, hotels are relying on technology and data to drive almost every area of their operations, but perhaps this is especially true for hotel Revenue Managers. There has been an explosion of technology tools which generate a mountain of data – all in an effort to generate profitable pricing strategies. It falls to Revenue Managers to determine which tools best support their operations and then to integrate them efficiently into their existing systems. Customer Relationship Management, Enterprise Resource Planning, and Online Reputation Management software are basic tools; others include channel managers, benchmark reports, rate shopping tools and review systems, to name a few. The benefits of technology tools which automate large segments of a Revenue Manager’s business are enormous. Freed from the time-consuming process of manual data entry, and having more accurate data available, allows Revenue Managers to focus on analysis, strategies and longer-term decision-making. Still, for most hotels, the amount of data that these tools generate can be overwhelming and so another challenge is to figure out how to effectively utilize it. Not surprisingly, there are some new tech tools that can help to do exactly that. There are cloud-based analytics tools that provide a comprehensive overview of hotel data on powerful, intuitive dashboards. The goal is to generate a clear picture, at any moment in time, of where your hotel is at in terms of the essentials – from benchmarking to pricing to performance – bringing all the disparate streams of data into one collated dashboard. Another goal is to eliminate any data discrepancies between finance systems, PMS, CRM and forecasting systems. The October issue of the Hotel Business Review will address all these important developments and document how some leading hotels are executing their revenue management strategies.