Business & Finance

Marcus Hotels & Resorts Donates $5,000 to AHLEF's 2017 Annual Giving Campaign

WASHINGTON, D.C. August 14, 2017 — Marcus Hotels & Resorts contributed $5,000 – a diamond level gift – to the American Hotel & Lodging Educational Foundation (AHLEF) 2017 Annual Giving Campaign.

The Annual Giving Campaign is the Foundation’s yearly fundraiser that raises unrestricted funds to support its core missions, including providing scholarships to hospitality management students and hotel employees; funding important research in areas such as room tax, economic impact studies, and ADA requirements; and workforce development initiatives that promote hospitality as a career of choice.

“Over the past 50 years, our vision at Marcus Hotels & Resorts has been to make a positive difference in the lives of the people and communities we serve, the owners and brands with whom we partner, and the associates we employ coast to coast,” said Joseph Khairallah, President and COO of Marcus Hotels & Resorts. “Investing in student scholarships and professional development opportunities to fuel the current and future talent pipeline while supporting research that will undoubtedly drive our industry forward naturally dovetails with that vision. We are proud to participate in AHLEF’s Annual Giving campaign and look forward to the innovative ways the Foundation will help our industry continue to thrive now and for generations of leaders to come.”

“A long-time donor of the Foundation, we are incredibly thankful for Marcus Hotels & Resorts’ contributions at the six-diamond level,” said Rosanna Maietta, AHLEF interim president. “As we continue our mission to train new talent and our current employees, it’s contributions at this level that become so important in helping us accomplish our goals and develop first-class hospitality team members.”

AHLEF is the not-for-profit affiliate of AHLA and is funded solely by charitable donations from progressive hospitality leaders and companies within the industry. In 2016, AHLEF disbursed $851,000 in scholarships to promising college students and professionals seeking a career in hospitality, and $305,000 to fund valuable research for the industry. Since the Foundation’s inception, more than $21.5 million has been distributed through its scholarship, education, outreach, and research programs.

Support the Foundation by helping fund the future of the lodging industry. For more information about donating, contact Michelle Poinelli, Senior Vice President of Foundation Programs, at (202) 289-3181 or mpoinelli@ahlef.org, or visit www.ahlef.org.

About the American Hotel & Lodging Educational Foundation

AHLEF is the industry’s philanthropic organization, dedicated to helping people build careers that improve their lives and strengthen the lodging industry. Founded in 1953, AHLEF is a subsidiary of the American Hotel & Lodging Association and provides resources for hospitality-related education and research.

About the American Hotel & Lodging Association

Serving the hospitality industry for more than a century, the American Hotel & Lodging Association (AHLA) is the sole national association representing all segments of the 8 million jobs the U.S. lodging industry supports, including hotel owners, REITs, chains, franchisees, management companies, independent properties, bed and breakfasts, state hotel associations, and industry suppliers. Headquartered in Washington, D.C., AHLA focuses on strategic advocacy, communications support, and educational resources for an industry that advances long-term career opportunities for employees, invests in local communities across the country and hosts more than one billion guests’ stays in American hotels every year. AHLA proudly represents a dynamic hotel industry of more than 54,000 properties that supports $1.1 trillion in U.S. sales and generates nearly $170 billion in taxes to local, state and federal governments. Learn more at www.AHLA.com.

About Marcus Hotels & Resorts

Marcus Hotels & Resorts owns and/or manages 17 hotels, resorts and other properties in the U.S. The company’s distinctive portfolio includes city-center meeting hotels, upscale resorts, historic properties, and premium branded and independent first-class hotels. Marcus Hotels & Resorts is an approved operator for all major lodging brands. A leader in the hospitality industry since 1962, Marcus Hotels & Resorts creates asset value for hotel owners through its expertise in management, development and product repositioning, including hotel food and beverage concepts developed by its Marcus Restaurant Group, featuring premier brands such as Mason Street Grill, ChopHouse and Miller Time Pub & Grill. The company is also growing its experiential restaurant concept, The SafeHouse, with a second location that opened in early 2017 in Chicago, Ill. For more information, please visit: http://media.marcushotels.com and follow the company on Facebook and Twitter (@MarcusHotels).

CONTACT:
Katie Longo
klongo@ahla.com

Coming Up In The October Online Hotel Business Review




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Feature Focus
Revenue Management: Technology and Big Data
Like most businesses, hotels are relying on technology and data to drive almost every area of their operations, but perhaps this is especially true for hotel Revenue Managers. There has been an explosion of technology tools which generate a mountain of data – all in an effort to generate profitable pricing strategies. It falls to Revenue Managers to determine which tools best support their operations and then to integrate them efficiently into their existing systems. Customer Relationship Management, Enterprise Resource Planning, and Online Reputation Management software are basic tools; others include channel managers, benchmark reports, rate shopping tools and review systems, to name a few. The benefits of technology tools which automate large segments of a Revenue Manager’s business are enormous. Freed from the time-consuming process of manual data entry, and having more accurate data available, allows Revenue Managers to focus on analysis, strategies and longer-term decision-making. Still, for most hotels, the amount of data that these tools generate can be overwhelming and so another challenge is to figure out how to effectively utilize it. Not surprisingly, there are some new tech tools that can help to do exactly that. There are cloud-based analytics tools that provide a comprehensive overview of hotel data on powerful, intuitive dashboards. The goal is to generate a clear picture, at any moment in time, of where your hotel is at in terms of the essentials – from benchmarking to pricing to performance – bringing all the disparate streams of data into one collated dashboard. Another goal is to eliminate any data discrepancies between finance systems, PMS, CRM and forecasting systems. The October issue of the Hotel Business Review will address all these important developments and document how some leading hotels are executing their revenue management strategies.