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Business & Finance

The Cosmopolitan of Las Vegas Kicking off Room Remodel to Be Completed in 2018

LAS VEGAS, NV. August 10, 2017 – The Cosmopolitan of Las Vegas today unveiled a refresh to its guest rooms across both the Boulevard and The Chelsea Towers. The project, which kicks off this summer, will be fully complete in 2018 with 2,895 of the resort’s 3,027 rooms remodeled with influence from innovative and inspired designers, including New York-based Virserius Studio.

“Where The Cosmopolitan is at today is a reinvention of the property that opened its doors more than six years ago,” stated Bill McBeath, President and Chief Executive Officer of The Cosmopolitan of Las Vegas. “The past two years have been a transformative process that has reinvigorated gaming, food and beverage and will now include the complete redesign of our hotel rooms – they are bold, innovative and a direct reflection of our alluring brand.”

The Process:

The newly designed rooms emphasize modern design and luxurious comfort and come as the result of a meticulous selection process that lasted over 18 months. An initial list of 20 designers was engaged to bid on the project, from which eight were selected to present in Las Vegas. From there, four design firms, in addition to The Cosmopolitan’s internal design team, were chosen to construct model rooms on property. The Cosmopolitan solicited feedback from more than 400 employees who toured the accommodations as well as frequent-staying guests, ranging from business to leisure travelers. The collected response played an integral role in determining which designs were selected, leading to interiors inspired by both The Cosmopolitan’s in-house design team alongside Virserius Studios.

The Design:

Standout features of the newly designed guest rooms include modern artwork paired with clean textiles, statement wall coverings, textured carpeting, improved lighting and user-friendly technology.

The Terrace rooms (Terrace Studio, Terrace One Bedroom, Terrace Suite) and Reception Suites, with influence from Virserius Studio, feature a design that draws inspiration from both The Cosmopolitan and its premier Las Vegas location. Interiors exude an edgy yet sophisticated aesthetic, incorporating rich jewel tones, gold touches and handcrafted patterns. Standout elements include a custom damask wall covering that doubles as a canopy over the beds and a collection of bold, internationally-sourced artwork. The design of the rooms is intended to lead guests on a journey of discovery, allowing them to explore different aspects that would not immediately be revealed at first glance. Some of the more playful features are located in discrete locations such as whimsical wallpaper within the closet or shadowed figures that separate the shower from the bedroom.

"The vision for this premium room collection at The Cosmopolitan was one of bold design and bright accents to complement the overall contemporary aesthetic," said Therese Virserius, Founder of Virserius Studio. "Virserius Studio collaborated with The Cosmopolitan to ensure the utmost premium deliverables for guests, with a strong emphasis on luxurious comfort. Coupled with curated art pieces and statement-making detailing, this project honored the modern spirit of The Cosmopolitan alongside the history and vibrant essence of the Las Vegas Strip."

The Wraparound Terrace Suites and City Rooms & Suites, created by The Cosmopolitan, emulate the residential feel of an urban penthouse, featuring neutral colors with splashes of bright accents. The design also integrates unexpected elements from the resort’s public areas, such as custom graffiti art and striking wallpaper in the closets. Eye-catching details include reflective finishes enhanced by dramatic lighting and plush fabrics enriched with playful patterns. The result is a youthful, vibrant and enticing energy that will cater to guests who are seeking an experience that indulges the senses.

Technology:

The updated rooms boast advanced technology providing access to a “virtual concierge.” In-room iPads allow guests to book restaurant and spa reservations, purchase show tickets, order room service, schedule wake up calls, and include automated lighting and temperature adjustments. Visiting groups to The Cosmopolitan, via weddings or convention business, can utilize the iPads to communicate as well, sending organized messages to alert their guests of upcoming plans and events. In addition, all newly updated guest rooms will also feature state-of-the-art Samsung TVs with a 65-inch display, offering leading entertainment programs including Hulu, YouTube, Pandora and Crackle, personal Bluetooth connectivity and en-suite Netflix.

The Property | A Two Year Snapshot:

At the forefront of innovation and service, the past two years have signified the devout commitment on behalf of the property to its loyal guests. With a significant investment contributed to the standout restaurant collection, gaming facilities and room offerings, The Cosmopolitan continues to see substantial developments through 2018:

Restaurant Collection

World-class culinary options range from modern Japanese restaurant zuma (Jan. 2017), the first West Coast outposts of Momofuku (Jan. 2017) and Milk Bar (Dec. 2016), and iconic New York dining destination Blue Ribbon (Jun. 2017), each of which have opened locations at The Cosmopolitan within a seven month span. Southern California hotspot, Eggslut (Jun. 2016), Beauty & Essex (May 2016) and the artfully designed Starbucks (Mar. 2016) were the first to commence the new food and beverage developments last year.

Gaming

Enhancements to the gambling amenities include the addition of The Reserve (Jan. 2017), a 2,300-square-foot private gaming salon that requires advance clearance for its pre-approved guests, making it one of the most exclusive experiences in Las Vegas. The high stakes gaming area, The Talon Club, also saw an extension to the space with added gaming tables (Feb. 2016) and an expanded Race & Sports Book (Feb. 2016) offers a significantly upgraded experience with features including state-of-the-art video walls and multiple high-definition televisions, the latest in mobile wagering technology and 23 video poker machines.

Boulevard Penthouses

High rollers now have a new place to call home at The Cosmopolitan with the debut of 21 designer Boulevard Penthouses (Feb. 2017) located on the top four floors of Boulevard Tower. The opulent suites span a total of approximately 63,000 square feet, with individual penthouses ranging in size from 2,000 square feet to 5,000 square feet with extravagant touches from world-renowned designers Daun Curry, Richmond International and Tihany Design who all worked as consultants to Marnell Companies.

The Chandelier Bar, Vitals

Before the commencement of 2018, The Chandelier Bar will see a substantial renovation to multiple levels including updated seating options, flooring, lighting and more. The Cosmopolitan’s lobby retail store, Vitals, will almost double the footprint of the previously existing store, which will offer a significantly expanded product line upon completion by the end of summer 2017.

The room remodel comes as the latest development following the debut of 21 Boulevard Penthouses earlier this year and the renovation of additional guest rooms including Lanai Suites, Bungalow Suites and the build-out of 46 additional guest rooms introduced in 2016. Upon completion of the remodel in 2018, 90 percent of all room product at The Cosmopolitan will be upgraded.

The newly designed Boulevard Tower and The Chelsea Tower rooms will be made first available to Identity members, the resort’s all-inclusive rewards program, as they return to inventory prior to the project’s full completion in 2018. Guests interested in becoming a part of The Cosmopolitan’s exclusive Identity program can visit www.cosmopolitanlasvegas.com for more information and membership access.

About The Cosmopolitan of Las Vegas

The Cosmopolitan of Las Vegas is a luxury resort and casino offering a decidedly different perspective from its commitment to integrating art into every experience to a world-renowned Restaurant Collection and distinct entertainment venues. Located in the heart of The Strip, its unique vertical multi-tower design offers spectacular views of the vibrant city. The 3,026-room resort features oversized residential-style living spaces with expansive, one-of-a-kind private terraces. Luxurious amenities include a 100,000-square-foot-casino with the newly-added Race & Sports Book Powered by CG Technology and expanded high stakes gaming area, The Talon Club; Sahra Spa & Hammam and Violet Hour | Hair | Nails | Beauty; three unique pool experiences; Marquee Nightclub & Dayclub, a multi-level integrated indoor and outdoor nightclub; an intriguing mix of bars and lounges including The Chandelier, an iconic multi-level bar experience; 150,000 square feet of state-of-the-art convention and meeting space; a 40,000-square-foot performance and event venue The Chelsea; and a modern supper club with live music and entertainment at Rose. Rabbit. Lie. An eclectic line-up of retailers include: AllSaints, CRSVR Sneaker Boutique, DNA2050, Jason of Beverly Hills, Molly Brown's Swimwear, Retrospecs & Co, Skins 62 Cosmetics and STITCHED. Signature restaurants include: Beauty & Essex from Chef Chris Santos and TAO Group; Blue Ribbon by restaurateurs Bruce and Eric Bromberg; acclaimed Los Angeles eatery Eggslut by Chef Alvin Cailan; Estiatorio Milos, by international restaurateur Costas Spiliadis; Holsteins from Block 16 Hospitality; Jaleo and China Poblano restaurants by acclaimed Chef José Andrés; bakery concept Milk Bar from Chef Christina Tosi; Momofuku Las Vegas by renowned chef David Chang; Italian restaurant Scarpetta; popular steakhouse STK from The ONE Group; contemporary Japanese cuisine from Chef Rainer Becker at Zuma; cold-pressed local juicery The Juice Standard; bustling culinary food hall Wicked Spoon; all-day dining concept The Henry; and Starbucks, which includes a one-of-a-kind art installation. For more information visit: www.cosmopolitanlasvegas.com Find us on Facebook at: www.facebook.com/thecosmopolitan Follow us on Instagram at: www.instagram.com/cosmopolitan_lv Follow us on Twitter at: www.twitter.com/cosmopolitan_lv

Contact:
Stephanie Capellas / Samantha Grimes
pr@cosmopolitanlasvegas.com
702.698.7143
702.698.7140

Coming Up In The November Online Hotel Business Review




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Feature Focus
Architecture & Design: Authentic, Interactive and Immersive
If there is one dominant trend in the field of hotel architecture and design, it’s that travelers are demanding authentic, immersive and interactive experiences. This is especially true for Millennials but Baby Boomers are seeking out meaningful experiences as well. As a result, the development of immersive travel experiences - winery resorts, culinary resorts, resorts geared toward specific sports enthusiasts - will continue to expand. Another kind of immersive experience is an urban resort – one that provides all the elements you'd expect in a luxury resort, but urbanized. The urban resort hotel is designed as a staging area where the city itself provides all the amenities, and the hotel functions as a kind of sophisticated concierge service. Another trend is a re-thinking of the hotel lobby, which has evolved into an active social hub with flexible spaces for work and play, featuring cafe?s, bars, libraries, computer stations, game rooms, and more. The goal is to make this area as interactive as possible and to bring people together, making the space less of a traditional hotel lobby and more of a contemporary gathering place. This emphasis on the lobby has also had an associated effect on the size of hotel rooms – they are getting smaller. Since most activities are designed to take place in the lobby, there is less time spent in rooms which justifies their smaller design. Finally, the wellness and ecology movements are also having a major impact on design. The industry is actively adopting standards so that new structures are not only environmentally sustainable, but also promote optimum health and well- being for the travelers who will inhabit them. These are a few of the current trends in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.