Acquisitions & Hotel Openings

Prime Hospitality Group and Shaner Hotels Set for Winter Debut Art Ovation Hotel in Sarasota, Florida

SARASOTA, FL. August 8, 2017 – Art Ovation Hotel will be the newest addition to downtown Sarasota when it debuts this Winter. The 162-room boutique hotel will be an Autograph Collection Hotel, and plans to make its mark as Sarasota’s signature hotel of the arts – embracing and celebrating the city’s diverse range of visual and performing arts.

Prime Hospitality Group, a recognized developer in Florida, and Shaner Hotels, one of the foremost owner-operator companies in the hospitality industry, are collaborating to bring Art Ovation Hotel to life, with an unprecedented level of sophistication and creativity, reflective of Sarasota’s dynamic locale. Most recently, the two companies partnered in the construction and management of Playa Largo Resort & Spa in the Florida Keys.

Located in the heart of downtown, between the Sarasota Opera and the Florida Studio Theatre, Art Ovation Hotel is just steps away from Main Street, which is brimming with dozens of art galleries, restaurants, shops, and theatrical experiences, and also in close proximity to the Gulf Coast’s well-known beaches.

“Sarasota is a mecca for all things arts, and it was clear from the very beginning of the project that we wanted Art Ovation Hotel to reflect the true character of the city,” said Larry Abbo, CEO of Prime Hospitality Group. “We’re eager to capitalize on this unique opportunity to draw guests into the arts and cultural scene both on and off property.”

Every detail of Art Ovation Hotel, from its architecture and décor, to its personalized service and arts-focused programming, will be meticulously crafted to celebrate the artistic ambiance of Sarasota and deliver an exceptional guest experience. Guest amenities will include a robust Artist in Residence program, rotating art collections, art curators, VIP packages with exclusive access to area events and experiences, as well as the opportunity for guests to contribute their own artwork during their stay.

“With such a wide variety and refined collection of arts and cultural offerings, Art Ovation caters to everyone from art-novices to cultural enthusiasts,” said Brian Hockenbury, Senior Vice President of Operations at Shaner Hotels. “Guests can experience the arts full circle on property and within the surrounding area. We’re exploring a number of partnership possibilities, such as collaborating with students at the Ringling College of Art & Design, behind-the-scenes packages with Florida Studio Theatre, pop-up performances from Sarasota Opera, lunches with the director from Asolo Theatre, and more.”

Inspired by the city’s lively and cultural surroundings, the boutique hotel will feature approximately 10,000 square feet of event space with the ability to accommodate up to 450 people, a full-service restaurant, lobby bar, fitness center, and a bustling rooftop pool and bar, ideal for the after-theater crowd.

For additional information on Art Ovation Hotel, visit

About Art Ovation Hotel

Inspired by Sarasota’s vibrant culture and arts scene, Art Ovation Hotel is a new build on Florida’s Gulf Coast debuting in Winter 2017. The Autograph Collection Hotel is a 162-room boutique property located in the heart of downtown Sarasota, surrounded by an enviable number of art galleries, theaters, and restaurants. Designed to fully immerse guests in the creative and artistic experience, Art Ovation will offer a robust Artists in Residence program, exclusive access for guests to enjoy area events and experiences, in-house art curators, in-room art amenities, and more. Ideal for art aficionados, leisure and business travelers alike, the property will also feature approximately 10,000 square feet of flexible meeting space, a full-service restaurant, lobby bar, fitness center, and rooftop pool and bar. For more information, please visit

About Autograph Collection Hotels

The Autograph Collection® is an evolving ensemble of strikingly independent hotels. Each destination has been selected for its quality, bold originality, rich character and uncommon details. From near too far, iconic to historic, the result is an array of properties that is nothing less than unique, nothing short of collectively exceptional. For more information, please visit

Veronica Pena

Coming Up In The September Online Hotel Business Review

Feature Focus
Hotel Group Meetings: Blue Skies Ahead
After a decade of sacrifice and struggle, it seems that hotels and meeting planners have every reason to be optimistic about the group meeting business going forward. By every industry benchmark and measure, 2017 is shaping up to be a record year, which means more meetings in more locations for more attendees. And though no one in the industry is complaining about this rosy outlook, the strong demand is increasing competition among meeting planners across the board – for the most desirable locations, for the best hotels, for the most creative experiences, for the most talented chefs, and for the best technology available. Because of this robust demand, hotels are in the driver’s seat and they are flexing their collective muscles. Even though over 100,000 new rooms were added last year, hotel rates are expected to rise by a minimum of 4.0%, and they are also charging fees on amenities that were often gratis in the past. In addition, hotels are offering shorter lead times on booking commitments, forcing planners to sign contracts earlier than in past years. Planners are having to work more quickly and to commit farther in advance to secure key properties. Planners are also having to meet increased attendee expectations. They no longer are content with a trade show and a few dinners; they want an experience. Planners need to find ways to create a meaningful experience to ensure that attendees walk away with an impactful memory. This kind of experiential learning can generate a deeper emotional connection, which can ultimately result in increased brand recognition, client retention, and incremental sales. The September Hotel Business Review will examine issues relevant to group business and will report on what some hotels are doing to promote this sector of their operations.