Acquisitions & Hotel Openings

Westin and Wischermann Partners Open The Westin Jackson Marking Brand's Mississippi Debut

JACKSON, MS. August 8, 2017 – Westin Hotels & Resorts in partnership with Wischermann Partners, Inc. today announced the official opening of the brand’s debut hotel in Mississippi, The Westin Jackson. Bringing a new level of luxury and well-being to the state’s capital city, The Westin Jackson boasts 203 thoughtfully-designed guestrooms and suites, a wine bar & bistro, a resort-style spa, as well as the brand’s signature fitness studio and saltwater pool.

Specifically designed to celebrate the history and culture of Jackson, Mississippi as “the birthplace of American music,” The Westin Jackson is part of the $60-million public-private development that incorporates rhythmic architectural features and custom artwork, including custom figurines designed by local and renowned artist Anne Robin Luckett, representing various Mississippi cultural icons ranging from esteemed athletes to beloved musicians. The anticipated hotel is poised to support travel and tourism in downtown Jackson – ideally located in the downtown arts and cultural district and steps from the Jackson Convention Complex.

“Around the world, travelers are realigning their priorities to put their well-being first, which continues to fuel Westin’s growth in both established cities like Jackson, Mississippi and emerging destinations like Jordan,” said George Fleck, Vice President, Global Brand Marketing & Management, Westin Hotels & Resorts. “With the revival of downtown Jackson and new energy in the city, we are thrilled to introduce a unique wellness proposition for business and leisure travelers, as only Westin can – empowering guests to be their best selves while on the road.”

“We are excited to be a part of the resurgence of downtown Jackson; The Westin Jackson will set the bar for the city’s hospitality industry and become an important part of the community,” says Mike Burton, General Manager, The Westin Jackson. “From our iconic Heavenly Bed to our Gear Lending partnership with New Balance, we look forward to delivering a memorable experience to visitors and locals alike.”

The Westin Jackson is located at 407 South Congress Street Jackson, in the heart of downtown Jackson and within walking distance of the Mississippi Museum of Art, Federal Courthouse, Planetarium and Thalia Mara Hall, the historic music and arts theatre. Also within one block from the hotel, the Jackson Convention Complex features over 300,000 square feet of flexible meeting and exhibit space for convention attendees.

For more information on The Westin Jackson, visit www.westin.com/jackson or call (601) 968-8200.

About The Westin Jackson

The Westin Jackson, set to open in early August 2017, offers 12,000 square feet of highly functional meeting space and 203 luxuriously appointed guest rooms and suites. Featuring a unique wine bar & bistro restaurant concept and state-of-the-art spa, The Westin Jackson will celebrate the history and culture of Jackson, MS, also known as the birthplace of America’s music. Marking the brand’s debut in the state, The Westin Jackson will be ideally located in the heart of downtown Jackson and within walking distance to the Mississippi Museum of Art, the Federal Courthouse, the Planetarium and the historic music and arts theatre, Thalia Mara Hall. Also within one block from the hotel, the Jackson Convention Complex features over 300,000 square feet of flexible meeting and exhibit space for convention attendees.

About Wischermann Partners

Wischermann Partners, Inc. is a national hospitality firm, focused on the operations of upper upscale and luxury hotels. Recognized by clients, peers and industry experts, Wischermann Partners brings a unique mix of knowledge, experience and insight to hospitality management, development and acquisitions. Currently, Wischermann Partners operates a hotel portfolio of more than 3,400 rooms. For more information about Wischermann Partners, please visit www.wischermannpartners.com.

About Westin Hotels & Resorts

Westin Hotels & Resorts, a leader in wellness and hospitality for more than a decade, empowers guests and associates to embrace well-being and be their best selves through the brand’s Six Pillars of Well-Being: : Sleep Well, Eat Well, Move Well, Feel Well, Work Well, and Play Well. At more than 200 hotels and resorts in nearly 40 countries and territories, guests can experience offerings that include the iconic Heavenly® Bed, RunWESTIN™ and Westin Gear Lending with New Balance®, delicious and nutritious SuperFoodsRx™ and more. To learn more, visit www.westin.com. Stay connected to Westin: @westin on Twitter and Instagram and facebook.com/Westin.

Contact:
Noreen Heron
Noreen@heronagency.com
773.969.5200

Coming Up In The September Online Hotel Business Review




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Feature Focus
Hotel Group Meetings: Blue Skies Ahead
After a decade of sacrifice and struggle, it seems that hotels and meeting planners have every reason to be optimistic about the group meeting business going forward. By every industry benchmark and measure, 2017 is shaping up to be a record year, which means more meetings in more locations for more attendees. And though no one in the industry is complaining about this rosy outlook, the strong demand is increasing competition among meeting planners across the board – for the most desirable locations, for the best hotels, for the most creative experiences, for the most talented chefs, and for the best technology available. Because of this robust demand, hotels are in the driver’s seat and they are flexing their collective muscles. Even though over 100,000 new rooms were added last year, hotel rates are expected to rise by a minimum of 4.0%, and they are also charging fees on amenities that were often gratis in the past. In addition, hotels are offering shorter lead times on booking commitments, forcing planners to sign contracts earlier than in past years. Planners are having to work more quickly and to commit farther in advance to secure key properties. Planners are also having to meet increased attendee expectations. They no longer are content with a trade show and a few dinners; they want an experience. Planners need to find ways to create a meaningful experience to ensure that attendees walk away with an impactful memory. This kind of experiential learning can generate a deeper emotional connection, which can ultimately result in increased brand recognition, client retention, and incremental sales. The September Hotel Business Review will examine issues relevant to group business and will report on what some hotels are doing to promote this sector of their operations.