Business & Finance

Peachtree Hotel Group and Celebration Pointe Holdings Break Ground on 140-Room Hotel Indigo in Gainesville, Florida

GAINESVILLE, FL./ATLANTA, GA. August 4, 2017 — Officials of a joint venture comprised of Peachtree Hotel Group (PHG), one of the nation’s fastest-growing hotel investment and management platforms, and Celebration Pointe Holdings (CPH) today broke ground on the 140-room Hotel Indigo® property in Gainesville, Fla. The hotel, which will be operated by PHG, is expected to open in August 2018.

“The Hotel Indigo Gainesville is one of the anchor tenants of the brand-new Celebration Pointe, north central Florida’s premier mixed-use development, complete with the area’s finest dining, entertainment, business and living options,” said Lee Shuman, PHG director of project management. “Gainesville has long since grown beyond being just a ‘college town,’ and Celebration Pointe was designed to capture the growing number of business and leisure travelers to the community.”

Strategically located within the mixed development project between SW 49th Terrace and SW 50th Terrace, facing a park setting, the six-story hotel will feature plush bedding,

hard-surface flooring with area rugs and spa-inspired bathrooms. The Hotel Indigo Gainesville will provide a neighborhood bar with seasonal and locally sourced food in a stylish environment.

“Today’s guests are focused on experiential travel, desiring to feel like they’re a part of the community as opposed to nameless tourists,” said Patrick O’Neil, president of Peachtree Hospitality Management. “To those ends, in addition to our localized F&B offerings, the hotel also will feature Hotel Indigo’s new Neighborhood Guide, an innovative touchscreen display that connects guests to each other, the local neighborhood and to sister hotels worldwide. Our team members, many of whom are locals themselves, are well versed in a variety of helpful recommendations.”

“On behalf of CPH, we are very excited about getting this very important piece of the overall project out of the ground,” said Ralph Conti, co-managing partner with Celebration Development Partners, the exclusive development manager for Celebration Pointe. “The Hotel Indigo brand coincides very nicely with the overall experience we will deliver for all who set foot on this property.”

“I fully expect this will be the region’s signature hotel,” said Sean McIntosh, senior vice president of Asset Management for Celebration Pointe. “We are delighted to have Hotel Indigo as a part of the Celebration Pointe family.”

PHG continues to seek additional acquisition and development opportunities. To discuss additional growth possibilities, contact Brent LeBlanc at 713-666-2544 or bleblanc@peachtreehotelgroup.com.

About Celebration Pointe

Located at the intersection of I-75 and Archer Road, Celebration Pointe is a 150-acre, one million-plus-square-foot mixed-use development. In addition to some 300,000 square feet of Class-A office space, Celebration Pointe will feature approximately 400,000 square feet of many first-to-market retail, restaurants and entertainment to include Bass Pro Shops, which is open, and a new state-of-the-art Regal RPX theater along with approximately 900 residential units. For more information, please visit www.celebrationpointe.com.

About Hotel Indigo®

The Hotel Indigo® brand is a global boutique hotel brand that delivers a refreshing and inviting guest experience that is truly reflective of the local community. From the locally inspired murals to the renewal program where the music, scent, and menu items change throughout the year, each Hotel Indigo hotel delivers a vibrant, engaging and genuine boutique experience that gives guests the confidence to step out and explore the local neighborhood. Each Hotel Indigo property is unique and designed to reflect the local culture, character and geography of the surrounding area while brand hallmarks ensure consistent and reliable service from location to location. No two hotels are the same. There are 75 Hotel Indigo hotels open around the globe, with a quality global pipeline of 76 hotels set to open within the next three to five years. For more information or to make a reservation, visit http://www.hotelindigo.com. Find us on Twitter http://www.twitter.com/hotelindigo or Facebook www.Facebook.com/hotelindigo.

About Peachtree Hotel Group

Peachtree Hotel Group operates, develops, finances, and invests in premium-branded, select- and limited-service, extended-stay, and compact full service hotel assets under the Marriott, Starwood, Hilton, Hyatt, Choice and InterContinental Hotels Group flags. Since its inception, Peachtree has acquired, developed or originated more than $1.3 billion of hotel properties. Peachtree’s current portfolio is comprised of 70 hotel assets totaling 8,000 rooms, including 31 real estate assets owned or managed and 39 notes.

Contact:
Phillip Bergman
phillip@frankelmedia.com
(845) 728-3984

Chris Daly
chris@dalygray.com
(703) 435-6293

Coming Up In The November Online Hotel Business Review




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Feature Focus
Architecture & Design: Authentic, Interactive and Immersive
If there is one dominant trend in the field of hotel architecture and design, it’s that travelers are demanding authentic, immersive and interactive experiences. This is especially true for Millennials but Baby Boomers are seeking out meaningful experiences as well. As a result, the development of immersive travel experiences - winery resorts, culinary resorts, resorts geared toward specific sports enthusiasts - will continue to expand. Another kind of immersive experience is an urban resort – one that provides all the elements you'd expect in a luxury resort, but urbanized. The urban resort hotel is designed as a staging area where the city itself provides all the amenities, and the hotel functions as a kind of sophisticated concierge service. Another trend is a re-thinking of the hotel lobby, which has evolved into an active social hub with flexible spaces for work and play, featuring cafe?s, bars, libraries, computer stations, game rooms, and more. The goal is to make this area as interactive as possible and to bring people together, making the space less of a traditional hotel lobby and more of a contemporary gathering place. This emphasis on the lobby has also had an associated effect on the size of hotel rooms – they are getting smaller. Since most activities are designed to take place in the lobby, there is less time spent in rooms which justifies their smaller design. Finally, the wellness and ecology movements are also having a major impact on design. The industry is actively adopting standards so that new structures are not only environmentally sustainable, but also promote optimum health and well- being for the travelers who will inhabit them. These are a few of the current trends in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.