Business & Finance

Shoal River Hotel and Venture Management Break Ground on New Fairfield Inn & Suites in Crestview, Florida

CRESTVIEW, FL. August 4, 2017 - Groundbreaking for the new Fairfield Inn & Suites ~ Crestview was held August 2 at 10:30 AM on site at 110 Crosson Drive, Crestview, FL.

Fairfield Inn & Suites by Marriott® is an established leader in the select service hotel market; offering value, consistency, and quality service to business and leisure travelers.

Fairfield Inn & Suites® appeals to travelers who want to maintain momentum and stay balanced and uniquely supports productivity and wellbeing with smart spaces, health-conscious options, and a stress-free experience.

The hotel owner, Shoal River Hotel, LP has engaged Southern Ventures affiliate, Venture Management, to direct the project’s development and Mobile, Alabama-based Harvill Construction as the General Contractor.

Based on Fairfield’s new Gen 4 design, the four-story hotel features superior concrete construction, two meeting rooms, fitness area, and swimming pool. The hotel’s 90 guest rooms feature the brand’s newest Modern Calm® interiors and include King Rooms, King Suites, and Double Bedrooms. Accessible units are available for each room type.

The hotel is expected to open in the Spring of 2018 and will be managed by Myrtle Beach-based Strand Hospitality Services.

Coming Up In The September Online Hotel Business Review




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Feature Focus
Hotel Group Meetings: Blue Skies Ahead
After a decade of sacrifice and struggle, it seems that hotels and meeting planners have every reason to be optimistic about the group meeting business going forward. By every industry benchmark and measure, 2017 is shaping up to be a record year, which means more meetings in more locations for more attendees. And though no one in the industry is complaining about this rosy outlook, the strong demand is increasing competition among meeting planners across the board – for the most desirable locations, for the best hotels, for the most creative experiences, for the most talented chefs, and for the best technology available. Because of this robust demand, hotels are in the driver’s seat and they are flexing their collective muscles. Even though over 100,000 new rooms were added last year, hotel rates are expected to rise by a minimum of 4.0%, and they are also charging fees on amenities that were often gratis in the past. In addition, hotels are offering shorter lead times on booking commitments, forcing planners to sign contracts earlier than in past years. Planners are having to work more quickly and to commit farther in advance to secure key properties. Planners are also having to meet increased attendee expectations. They no longer are content with a trade show and a few dinners; they want an experience. Planners need to find ways to create a meaningful experience to ensure that attendees walk away with an impactful memory. This kind of experiential learning can generate a deeper emotional connection, which can ultimately result in increased brand recognition, client retention, and incremental sales. The September Hotel Business Review will examine issues relevant to group business and will report on what some hotels are doing to promote this sector of their operations.