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Business & Finance

Shoal River Hotel and Venture Management Break Ground on New Fairfield Inn & Suites in Crestview, Florida

CRESTVIEW, FL. August 4, 2017 - Groundbreaking for the new Fairfield Inn & Suites ~ Crestview was held August 2 at 10:30 AM on site at 110 Crosson Drive, Crestview, FL.

Fairfield Inn & Suites by Marriott® is an established leader in the select service hotel market; offering value, consistency, and quality service to business and leisure travelers.

Fairfield Inn & Suites® appeals to travelers who want to maintain momentum and stay balanced and uniquely supports productivity and wellbeing with smart spaces, health-conscious options, and a stress-free experience.

The hotel owner, Shoal River Hotel, LP has engaged Southern Ventures affiliate, Venture Management, to direct the project’s development and Mobile, Alabama-based Harvill Construction as the General Contractor.

Based on Fairfield’s new Gen 4 design, the four-story hotel features superior concrete construction, two meeting rooms, fitness area, and swimming pool. The hotel’s 90 guest rooms feature the brand’s newest Modern Calm® interiors and include King Rooms, King Suites, and Double Bedrooms. Accessible units are available for each room type.

The hotel is expected to open in the Spring of 2018 and will be managed by Myrtle Beach-based Strand Hospitality Services.

Coming Up In The November Online Hotel Business Review




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Feature Focus
Architecture & Design: Authentic, Interactive and Immersive
If there is one dominant trend in the field of hotel architecture and design, it’s that travelers are demanding authentic, immersive and interactive experiences. This is especially true for Millennials but Baby Boomers are seeking out meaningful experiences as well. As a result, the development of immersive travel experiences - winery resorts, culinary resorts, resorts geared toward specific sports enthusiasts - will continue to expand. Another kind of immersive experience is an urban resort – one that provides all the elements you'd expect in a luxury resort, but urbanized. The urban resort hotel is designed as a staging area where the city itself provides all the amenities, and the hotel functions as a kind of sophisticated concierge service. Another trend is a re-thinking of the hotel lobby, which has evolved into an active social hub with flexible spaces for work and play, featuring cafe?s, bars, libraries, computer stations, game rooms, and more. The goal is to make this area as interactive as possible and to bring people together, making the space less of a traditional hotel lobby and more of a contemporary gathering place. This emphasis on the lobby has also had an associated effect on the size of hotel rooms – they are getting smaller. Since most activities are designed to take place in the lobby, there is less time spent in rooms which justifies their smaller design. Finally, the wellness and ecology movements are also having a major impact on design. The industry is actively adopting standards so that new structures are not only environmentally sustainable, but also promote optimum health and well- being for the travelers who will inhabit them. These are a few of the current trends in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.