Business & Finance

The NOVUM Hotel Group and GBI AG Developing a Niu Hotel in Mannheim, Germany

MANNHEIM, DE. August 3, 2017 - Mannheim proudly presents its new project of the coming year: The NOVUM Hotel Group, together with the project developer GBl AG, is planning a Millennial brand niu hotel in the Seckenheimer street near the historic city center. The opening of this 170-room hotel is scheduled for November 2018. "The strategic selection of our location is the most important part of our dynamic expansion. Mannheim is the economic and cultural center of the Rhine-Neckar metropolitan region and is located directly in the "Dreiländereck", the tri-border area," says David Etmenan, Chief Executive Officer & owner of the NOVUM Hotel Group. Together with GBI AG, the Hamburg group is already planning several hotel projects. "The cooperation has proven to be extremely efficient. We appreciate the mutual, reliable, and open collaboration and plan to expand on this in the future”, announced GBI AG CEO Reiner Nittka. The facade is being designed by the Prasch Buken Partner architect’s office and JOI-Design is responsible for the interior design.

Each niu hotel tells a story inspired by the location, taking the young and young at heart on an adventure in a leisurely atmosphere and creating a unique and unmistakable hotel experience. With the second largest Baroque castle in Europe and the Art Nouveau facility at the water tower, it is no coincidence that guests in the Mannheim niu, the niu Square, will discover stories from the Baroque period, as far as the eye can see.

The nickname "City of Squares" comes from Mannheim's name as a town laid out in squares. The historic city center is not divided into streets, but into blocks of houses. Abundant stucco features and magnificent chandeliers ensure a princely touch. However, the niu Square continues to be innovative as well as unique, due to the surprisingly urban-modern design full of extraordinary details. Niu’s neighborhood concept, serving local specialties, such as oxen breast, plum cake or original spaghetti ice cream from Mannheim, completes their culinary concept. In terms of technology, niu Square is far ahead of the Baroque period. Available anywhere, anytime: ultra-fast Wi-Fi, USB ports, built-in power points and harmonic background music.

At present, the NOVUM Hotel Group is already planning more than 30 niu hotels and in November 2017, the first hotel will open its doors in Essen.

About the NOVUM Hotel Group

With currently 147 hotels featuring more than 16,000 hotel rooms in over 65 locations in Europe, the family-run NOVUM Hotel Group is one of the largest hotel groups in Germany. Founded in 1988, it has been growing steadily since 2004. The extremely dynamic NOVUM Hotel Group is under the leadership of David Etmenan. The hotel portfolio is comprised of three and four-star hotels at central locations and are operated under the brands Novum Hotels, Novum Select Hotels and niu Hotels. In addition, the NOVUM Hotel Group also acts as franchisee of the Intercontinental Hotels Group, AccorHotels, Best Western Hotels & Resorts and Choice Hotels. www.novumgroup.de

Contact:
Carmen Majewski
presse@novumgroup.de
+49 40 600 808 336

Coming Up In The September Online Hotel Business Review




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Feature Focus
Hotel Group Meetings: Blue Skies Ahead
After a decade of sacrifice and struggle, it seems that hotels and meeting planners have every reason to be optimistic about the group meeting business going forward. By every industry benchmark and measure, 2017 is shaping up to be a record year, which means more meetings in more locations for more attendees. And though no one in the industry is complaining about this rosy outlook, the strong demand is increasing competition among meeting planners across the board – for the most desirable locations, for the best hotels, for the most creative experiences, for the most talented chefs, and for the best technology available. Because of this robust demand, hotels are in the driver’s seat and they are flexing their collective muscles. Even though over 100,000 new rooms were added last year, hotel rates are expected to rise by a minimum of 4.0%, and they are also charging fees on amenities that were often gratis in the past. In addition, hotels are offering shorter lead times on booking commitments, forcing planners to sign contracts earlier than in past years. Planners are having to work more quickly and to commit farther in advance to secure key properties. Planners are also having to meet increased attendee expectations. They no longer are content with a trade show and a few dinners; they want an experience. Planners need to find ways to create a meaningful experience to ensure that attendees walk away with an impactful memory. This kind of experiential learning can generate a deeper emotional connection, which can ultimately result in increased brand recognition, client retention, and incremental sales. The September Hotel Business Review will examine issues relevant to group business and will report on what some hotels are doing to promote this sector of their operations.