Business & Finance

The NOVUM Hotel Group and GBI AG Developing a Niu Hotel in Mannheim, Germany

MANNHEIM, DE. August 3, 2017 - Mannheim proudly presents its new project of the coming year: The NOVUM Hotel Group, together with the project developer GBl AG, is planning a Millennial brand niu hotel in the Seckenheimer street near the historic city center. The opening of this 170-room hotel is scheduled for November 2018. "The strategic selection of our location is the most important part of our dynamic expansion. Mannheim is the economic and cultural center of the Rhine-Neckar metropolitan region and is located directly in the "Dreiländereck", the tri-border area," says David Etmenan, Chief Executive Officer & owner of the NOVUM Hotel Group. Together with GBI AG, the Hamburg group is already planning several hotel projects. "The cooperation has proven to be extremely efficient. We appreciate the mutual, reliable, and open collaboration and plan to expand on this in the future”, announced GBI AG CEO Reiner Nittka. The facade is being designed by the Prasch Buken Partner architect’s office and JOI-Design is responsible for the interior design.

Each niu hotel tells a story inspired by the location, taking the young and young at heart on an adventure in a leisurely atmosphere and creating a unique and unmistakable hotel experience. With the second largest Baroque castle in Europe and the Art Nouveau facility at the water tower, it is no coincidence that guests in the Mannheim niu, the niu Square, will discover stories from the Baroque period, as far as the eye can see.

The nickname "City of Squares" comes from Mannheim's name as a town laid out in squares. The historic city center is not divided into streets, but into blocks of houses. Abundant stucco features and magnificent chandeliers ensure a princely touch. However, the niu Square continues to be innovative as well as unique, due to the surprisingly urban-modern design full of extraordinary details. Niu’s neighborhood concept, serving local specialties, such as oxen breast, plum cake or original spaghetti ice cream from Mannheim, completes their culinary concept. In terms of technology, niu Square is far ahead of the Baroque period. Available anywhere, anytime: ultra-fast Wi-Fi, USB ports, built-in power points and harmonic background music.

At present, the NOVUM Hotel Group is already planning more than 30 niu hotels and in November 2017, the first hotel will open its doors in Essen.

About the NOVUM Hotel Group

With currently 147 hotels featuring more than 16,000 hotel rooms in over 65 locations in Europe, the family-run NOVUM Hotel Group is one of the largest hotel groups in Germany. Founded in 1988, it has been growing steadily since 2004. The extremely dynamic NOVUM Hotel Group is under the leadership of David Etmenan. The hotel portfolio is comprised of three and four-star hotels at central locations and are operated under the brands Novum Hotels, Novum Select Hotels and niu Hotels. In addition, the NOVUM Hotel Group also acts as franchisee of the Intercontinental Hotels Group, AccorHotels, Best Western Hotels & Resorts and Choice Hotels. www.novumgroup.de

Contact:
Carmen Majewski
presse@novumgroup.de
+49 40 600 808 336

Coming Up In The November Online Hotel Business Review




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Feature Focus
Architecture & Design: Authentic, Interactive and Immersive
If there is one dominant trend in the field of hotel architecture and design, it’s that travelers are demanding authentic, immersive and interactive experiences. This is especially true for Millennials but Baby Boomers are seeking out meaningful experiences as well. As a result, the development of immersive travel experiences - winery resorts, culinary resorts, resorts geared toward specific sports enthusiasts - will continue to expand. Another kind of immersive experience is an urban resort – one that provides all the elements you'd expect in a luxury resort, but urbanized. The urban resort hotel is designed as a staging area where the city itself provides all the amenities, and the hotel functions as a kind of sophisticated concierge service. Another trend is a re-thinking of the hotel lobby, which has evolved into an active social hub with flexible spaces for work and play, featuring cafe?s, bars, libraries, computer stations, game rooms, and more. The goal is to make this area as interactive as possible and to bring people together, making the space less of a traditional hotel lobby and more of a contemporary gathering place. This emphasis on the lobby has also had an associated effect on the size of hotel rooms – they are getting smaller. Since most activities are designed to take place in the lobby, there is less time spent in rooms which justifies their smaller design. Finally, the wellness and ecology movements are also having a major impact on design. The industry is actively adopting standards so that new structures are not only environmentally sustainable, but also promote optimum health and well- being for the travelers who will inhabit them. These are a few of the current trends in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.