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Appointments & Promotions

Crescent Hotels & Resorts Appoints Michael Metcalf to Chief Operating Officer

FAIRFAX, VA. August 3, 2017 – Crescent Hotels & Resorts, a leading hotel management company and employer of choice in the hospitality industry, has announced the appointment of Michael Metcalf as the company’s Chief Operating Officer. A veteran hotelier, Metcalf possesses more than 25 years of hotel investment, underwriting, asset management and operations experience ranging from resort, luxury, upper upscale, convention, golf and condominium hotels.

Metcalf began his career at Crescent Hotels & Resorts more than 10 years ago and has held various positions within the company including Vice President of Business Development, Vice President of Operations, Senior Vice President of Operations, Executive Vice President of Operations, and Executive Vice President.

As a key contributor to Crescent’s success Metcalf’s new role as Chief Operating Officer, will position him to be more engaged with Crescent’s capital partner relations, hotel investment strategy, asset management oversight, and securing management contracts.

“Mike has been a valuable Crescent executive for more than 10 years, directly leading numerous disciplines and being a major contributor to all business units,” said Michael George, Founder, President and CEO of Crescent Resorts & Hotels. “In his new role as Chief Operating Officer, Crescent will continue to advance our mission of being the preeminent hotel management firm.”

About Crescent Hotels & Resorts

Crescent Hotels & Resorts Crescent Hotels & Resorts is an award-winning, nationally recognized, top-3 operator of hotels and resorts. Crescent currently operates over 100 hotels, resorts and conference centers in the US and Canada. Crescent is one of the few elite management companies approved to operate upscale and luxury hotels under the brand families of Marriott, Hilton, Hyatt and IHG. Crescent also operates a collection of legendary independent lifestyle hotels and resorts. Crescent’s clients are made up of hotel REITs, private equity firms and major developers. For more information, please visit www.chrco.com.

Contact:
Jennifer Jo
Jennifer.Jo@braintrustagency.com
702.862.4242

Coming Up In The November Online Hotel Business Review




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Feature Focus
Architecture & Design: Authentic, Interactive and Immersive
If there is one dominant trend in the field of hotel architecture and design, it’s that travelers are demanding authentic, immersive and interactive experiences. This is especially true for Millennials but Baby Boomers are seeking out meaningful experiences as well. As a result, the development of immersive travel experiences - winery resorts, culinary resorts, resorts geared toward specific sports enthusiasts - will continue to expand. Another kind of immersive experience is an urban resort – one that provides all the elements you'd expect in a luxury resort, but urbanized. The urban resort hotel is designed as a staging area where the city itself provides all the amenities, and the hotel functions as a kind of sophisticated concierge service. Another trend is a re-thinking of the hotel lobby, which has evolved into an active social hub with flexible spaces for work and play, featuring cafe?s, bars, libraries, computer stations, game rooms, and more. The goal is to make this area as interactive as possible and to bring people together, making the space less of a traditional hotel lobby and more of a contemporary gathering place. This emphasis on the lobby has also had an associated effect on the size of hotel rooms – they are getting smaller. Since most activities are designed to take place in the lobby, there is less time spent in rooms which justifies their smaller design. Finally, the wellness and ecology movements are also having a major impact on design. The industry is actively adopting standards so that new structures are not only environmentally sustainable, but also promote optimum health and well- being for the travelers who will inhabit them. These are a few of the current trends in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.