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Business & Finance

Best Western® Hotels & Resorts Celebrates Groundbreaking of First GLo® Property in Texas

PHOENIX, AZ. July 31, 2017 - Best Western Hotels & Resorts has marked the arrival of its newest GLô with a groundbreaking event in DeSoto, Texas – located just 15 miles outside of downtown Dallas. GLô, Best Western’s energetic, new-construction boutique hotel brand, is designed for savvy travelers expecting the best in value, design and comfort.

The festive event welcomed DeSoto Mayor Curtistene McCowan and City Manager Tarron J. Richardson, accompanied by multiple members of the DeSoto City Council. Local dignitaries were joined by Best Western’s Managing Director of North American Development Bob Clasby, and Brand Development Project Manager Joe Lang. The hotel’s Managing Director and Co-founder of Shreem Capital Jiger Patel, and the property’s lender, Dallas Regional President of Spirit Bank Eric Anderson attended, as well.

“I am honored and thrilled to bring the great state of Texas its first GLô hotel,” said Patel. “I have been affiliated with Best Western for quite some time and I’ve always been impressed with the company’s support system and innovative mindset. It’s been a longtime goal for my team to partner with a brand that invests in state-of-the-art technology and authenticity and we feel GLô checks all of those boxes. We’re really excited to get started.”

Breaking the suburban cookie-cutter hotel mold, GLô offers a hip, boutique product to savvy travelers in secondary, suburban and highway locations. The brand focuses on a modern, iconic arrival experience; streamlined, contemporary guestrooms; unique center-loaded bathrooms; stylish, cost-effective materials; revolutionary architecture and design; space-saving furnishings and the strategic use of unique LED lighting. Designed with Millennials’ expectations in mind, the addition of digital keys, a digital concierge, and communal workspace positions GLô to hold a powerful new place in the growing midscale market.

“GLô is a major part of our brand refresh initiative and we believe that its tech-savvy, modern appeal coupled with convenient access to local experiences in nearby downtown Dallas, positions our newest location for success,” said Ron Pohl, Senior Vice President and Chief Operations Officer of Best Western Hotels & Resorts. “GLô is the epitome of Best Western’s reimagined brand identity – providing a stylish, convenient space designed for the way people travel today. We look forward to welcoming travelers looking to experience the best in sophisticated design, contemporary style and futuristic convenience, all at a reasonable price.”

Upon completion, GLô DeSoto will boast 75 rooms, a 1,000-sq. ft. meeting space, communal work areas, a fitness center, spa and more. The property is projected to open in May 2018.

For more information, please visit BestWestern.com or BestWesternDevelopers.com.

About Best Western® Hotels & Resorts

Best Western Hotels & Resorts headquartered in Phoenix, Arizona, is a privately held hotel brand with a global network of 4,100* hotels in more than 100* countries and territories worldwide. Best Western offers 10 hotel brands to suit the needs of developers and guests in every market: Best Western®, Best Western Plus®, Best Western Premier®, Vîb®, GLô®, Executive Residency by Best Western®, and BW Premier Collection®; as well as its recently launched franchise offerings: SureStay®, SureStay Plus® and SureStay Signature Collection®. Now celebrating more than 70 years of hospitality, Best Western provides its hoteliers with global operational, sales and marketing support, and award-winning online and mobile booking capabilities. Best Western continues to set industry records regarding awards and accolades, including 64 percent of the brand’s North American hotels earning a TripAdvisor® Certificate of Excellence award in 2017, Business Travel News® ranking Best Western Plus and Best Western in the top three upper-mid-price and mid-price hotel brands for three years in a row, and Best Western receiving seven consecutive Dynatrace® Best of the Web awards for its leading hotel website. Best Western has also won eight consecutive AAA®/CAA® Lodging Partner of the Year awards, recognizing the brand’s commitment to providing exceptional service and great value to AAA’s 56 million members in the U.S. and Canada. Over 30 million travelers are members of the brand’s award-winning loyalty program Best Western Rewards®, one of the few programs in which members earn points that never expire and can be redeemed at any Best Western hotel worldwide. Best Western’s partnerships with AAA/CAA and Harley-Davidson® provide travelers with exciting ways to interact with the brand. Through its partnership with Google® Street View, Best Western is the first major company of its size and scale to launch a virtual reality experience for customers, setting a new industry standard and reinventing how guests view hotels. * Numbers are approximate, may fluctuate, and include hotels currently in the development pipeline.

Contact:
Kelly Dalton
602.957.5752

Samantha Jacobs or Matt Ritter
BestWesternPR@HemsworthCommunications.com
954-716-7614

Coming Up In The November Online Hotel Business Review




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Feature Focus
Architecture & Design: Authentic, Interactive and Immersive
If there is one dominant trend in the field of hotel architecture and design, it’s that travelers are demanding authentic, immersive and interactive experiences. This is especially true for Millennials but Baby Boomers are seeking out meaningful experiences as well. As a result, the development of immersive travel experiences - winery resorts, culinary resorts, resorts geared toward specific sports enthusiasts - will continue to expand. Another kind of immersive experience is an urban resort – one that provides all the elements you'd expect in a luxury resort, but urbanized. The urban resort hotel is designed as a staging area where the city itself provides all the amenities, and the hotel functions as a kind of sophisticated concierge service. Another trend is a re-thinking of the hotel lobby, which has evolved into an active social hub with flexible spaces for work and play, featuring cafe?s, bars, libraries, computer stations, game rooms, and more. The goal is to make this area as interactive as possible and to bring people together, making the space less of a traditional hotel lobby and more of a contemporary gathering place. This emphasis on the lobby has also had an associated effect on the size of hotel rooms – they are getting smaller. Since most activities are designed to take place in the lobby, there is less time spent in rooms which justifies their smaller design. Finally, the wellness and ecology movements are also having a major impact on design. The industry is actively adopting standards so that new structures are not only environmentally sustainable, but also promote optimum health and well- being for the travelers who will inhabit them. These are a few of the current trends in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.