Appointments & Promotions

The Set Hotels Appoints James Baker as Director of Sales & Marketing, The Americas

NEW YORK, NY. July 31, 2017 - The Set, a collection of hotels which includes Hotel Café Royal in London, Conservatorium in Amsterdam, and the Lutetia in Paris, is pleased to announce the appointment of James Baker as the Director of Sales & Marketing, The Americas. The announcement comes at an exciting time for The Set as the group is preparing to debut the Lutetia, and James’ appointment is an important step towards strengthening the brand’s presence in the Americas, and furthering its position at the forefront of creating the most beautifully composed experiences and environments today.

James brings with him a wealth of experience in the hospitality arena, having worked with international hotels for over 12 years. Most recently, James served as the Global Director of Leisure Sales for Kempinski Hotels, where he was charged with overseeing the travel industry and leisure segment, leading the team in reaching their goals, coordinating multiple U.S. roadshows each year and increasing sales for the hotel group. Prior to his role with Kempinski, James was the Director of Travel Industry Sales for the Peninsula New York where he was responsible for overseeing the domestic travel industry and group business, managing key domestic accounts and increasing overall revenues across personal market segments. He additionally held roles at The Dorchester, Coworth Park & 45 Park Lane, where he was solely responsible for maximizing the hotel’s most important international markets, Brown’s Hotel in London and the Balmoral Hotel in Edinburgh, where he launched his career.

As Director for Sales & Marketing, The Americas, James will develop and implement strategic sales and marketing plans to achieve short and long-term objectives for each individual hotel in the collection. He will open the first US sales office for The Set in New York and build a team over the next 12 months as well as play a key role in the launch of a loyalty program for both guests and partners. His appointment exemplifies The Set’s commitment to growth and to establishing their properties as the modern grand hotels of the time at the most outstanding addresses in vibrant global destinations.

Matthias Kaesweber, VP, Sales and Marketing of The Set comments: “I am thrilled to welcome James to our growing team. His proven expertise and experience will be an invaluable asset as we work to support The Set in the Americas.”

About The Set

At the most outstanding addresses, within some of the world’s most vibrant destinations, The Set is creating the modern grand hotels of our time. Currently consisting of Hotel Café Royal in London, Conservatorium in Amsterdam and the Lutetia in Paris (due to open late 2017), each unique property has been re-imagined to display an exquisite harmony of unique heritage and contemporary spirit, wellbeing and indulgence as well as sanctuary and discovery. It is The Set’s discerning individuality and exceptional focus that create inspiring environments, beautifully composed for contemporary living where guests feel they belong and always wish to return.

Courtney Scioscia

212 505 8200

Coming Up In The November Online Hotel Business Review

Feature Focus
Architecture & Design: Authentic, Interactive and Immersive
If there is one dominant trend in the field of hotel architecture and design, it’s that travelers are demanding authentic, immersive and interactive experiences. This is especially true for Millennials but Baby Boomers are seeking out meaningful experiences as well. As a result, the development of immersive travel experiences - winery resorts, culinary resorts, resorts geared toward specific sports enthusiasts - will continue to expand. Another kind of immersive experience is an urban resort – one that provides all the elements you'd expect in a luxury resort, but urbanized. The urban resort hotel is designed as a staging area where the city itself provides all the amenities, and the hotel functions as a kind of sophisticated concierge service. Another trend is a re-thinking of the hotel lobby, which has evolved into an active social hub with flexible spaces for work and play, featuring cafe?s, bars, libraries, computer stations, game rooms, and more. The goal is to make this area as interactive as possible and to bring people together, making the space less of a traditional hotel lobby and more of a contemporary gathering place. This emphasis on the lobby has also had an associated effect on the size of hotel rooms – they are getting smaller. Since most activities are designed to take place in the lobby, there is less time spent in rooms which justifies their smaller design. Finally, the wellness and ecology movements are also having a major impact on design. The industry is actively adopting standards so that new structures are not only environmentally sustainable, but also promote optimum health and well- being for the travelers who will inhabit them. These are a few of the current trends in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.