Acquisitions & Hotel Openings

Concord Hospitality Breaks Ground on Beaufort Hotel

Project anticipated to attract weddings, groups and travelers from around the region

BEAUFORT, N.C. - July 25, 2017 – Concord Hospitality Enterprises Company, joined by representatives from the Crystal Coast Tourism Authority, broke ground yesterday on the 133-room Beaufort Hotel, an Ascend Hotel Collection®. The property is a joint venture between Concord and Beaufort Hospitality Enterprises. Slated to open in 2018 in a popular tourist destination, those involved with the project expect it to have a significant impact on the region.

The three-story inn – which represents an expansion of the existing Front Street Village development – will offer 133 guest rooms, including four waterfront suites overlooking Taylor’s Creek. A separate 30,488-square-foot, two-story building will provide 8,444 square feet of meeting space and a 3,584-inside and 5,987-outside square-foot restaurant, 34° North.

“With our headquarters in Raleigh, N.C., this hotel is part of our extended hometown, an area in which we have operated for more than three decades,” said Mark Laport, Concord’s President and CEO. “This marks our eighth property in the state, and we look forward to being good neighbors and active members of the community for years to come.”

The Ascend Collection is made up of historic, boutique and unique hotels, each of which offers guests an authentic experience. These hotels cater to guests seeking an experiential, individualized travel experience that gives them a true sense of local flavor. In all, 235 Ascend hotels are open or under development worldwide, with 45 set to open this year.

“The construction of Beaufort Hotel and 34° North is a great step forward for the tourism and economic development on North Carolina’s Crystal Coast. With this new property comes 100 new jobs and additional revenue for the area. We look forward to seeing the hotel attract additional tourists to the region,” said Bucky Oliver, cofounder of Beaufort Hospitality Enterprises.

Beaufort Hospitality Enterprises, an LLC owned by Bucky and Wendi Oliver, also operates Front Street Village, which features a full-service marina where up to 500 boats can be stored and maintained, as well as event space and residential units.

Concord Hospitality has been brought on board to manage the property, while Live Oak Bank of Wilmington will finance the project.

About Concord Hospitality Enterprises Company

As an award-winning hotel development, ownership and management company, Concord Hospitality Enterprises Company has spent the last three decades building relationships with investors on more than $2.5 billion in premium-branded properties across the United States and Canada. As an operator, both for third party owners and partners, Concord Hospitality instills value from the ground up, developing and managing with a sustainable viewpoint, a focus on quality and hands-on involvement to ensure long-term profitability and success. With the brightest talent, the most innovative processes and a commitment to giving back to the communities where associates live and work, Concord is a company that leads with purpose both internally and externally. Learn more at concordhotels.com.

Coming Up In The November Online Hotel Business Review




{300x250.media}
Feature Focus
Architecture & Design: Authentic, Interactive and Immersive
If there is one dominant trend in the field of hotel architecture and design, it’s that travelers are demanding authentic, immersive and interactive experiences. This is especially true for Millennials but Baby Boomers are seeking out meaningful experiences as well. As a result, the development of immersive travel experiences - winery resorts, culinary resorts, resorts geared toward specific sports enthusiasts - will continue to expand. Another kind of immersive experience is an urban resort – one that provides all the elements you'd expect in a luxury resort, but urbanized. The urban resort hotel is designed as a staging area where the city itself provides all the amenities, and the hotel functions as a kind of sophisticated concierge service. Another trend is a re-thinking of the hotel lobby, which has evolved into an active social hub with flexible spaces for work and play, featuring cafe?s, bars, libraries, computer stations, game rooms, and more. The goal is to make this area as interactive as possible and to bring people together, making the space less of a traditional hotel lobby and more of a contemporary gathering place. This emphasis on the lobby has also had an associated effect on the size of hotel rooms – they are getting smaller. Since most activities are designed to take place in the lobby, there is less time spent in rooms which justifies their smaller design. Finally, the wellness and ecology movements are also having a major impact on design. The industry is actively adopting standards so that new structures are not only environmentally sustainable, but also promote optimum health and well- being for the travelers who will inhabit them. These are a few of the current trends in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.