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Expansions & Renovations

Bucuti & Tara Beach Resort Unveils Renovations

EAGLE BEACH, AW. July 10, 2017 — Bucuti & Tara Beach Resort, the Caribbean’s most romantic resort, just unveiled the renovations of its oceanfront Tara wing overlooking Aruba’s famed Eagle Beach. On July 1, 2017, this popular adults-only enclave once again welcomed couples who are discovering sophisticated renovations to the Tara lobby, lounge and each of its 44 beachfront suites and bungalows. The $5 million renovation averages $100,000 on each suite and bungalow – a sum many hotels budget for newly built rooms.

Softly radiating the laidback luxury that’s a signature of the Caribbean’s No. 1 Hotel for Romance (TripAdvisor), the Tara Suites and Penthouses welcome guests with a new look and feel that is contemporary and comfortable with the allure of the tropics.

Bucuti & Tara guests drawn by the swaying palms, warm sun, crystalline water and ivory beach will feel the whispers of serenity indoors, as well, with the new enhancements. The Tara Suites, Penthouse Suites and Bungalows showcase the most extensive work with sleek lines, soothing fabrics and a sophisticated color palette. Hues of tranquil whites, dreamy creams and blissful beiges are punctuated with rich brown furniture and highlighted with a pop of glowing orange. Floating nightstands, sectional sofas and calming, inviting soft goods provide the polished feel of a Bucuti vacation. Each new Tara and Bungalow Suite has a wet bar, and the Penthouse Suites feature full kitchens. Guest bathrooms are completely remodeled and to the delight of guests continue featuring vanity mirrors with built-in televisions. Area rugs and artwork capture the essence of the light, airy feel of cultured Aruba.

Commissioned neo pop paintings from internationally recognized local artist Elisa Lejuez decorate the accommodations. In 2014, Bucuti procured its Zen collection from the artist that is on display in Bucuti Wing rooms. A versatile designer, Lejuez’s latest collection for Bucuti features her signature “colorful, richly patterned canvases” as described in The New York Times.

Named by Green Globe as the World’s Most Sustainable Hotel/Resort, Bucuti has a 30-year history of using only materials that help protect the endangered environment. All materials including paint and the new high-quality furniture is LEED-approved, a sustainability standard Bucuti incorporates into its work as one of the only LEED Silver certified properties in the Caribbean. Additionally, a new air conditioning VRF system featuring the latest sustainable technology in the field was installed providing guests with the highest air quality.

The boutique resort’s management team is renowned for its round-the-clock dedication to building relationships with its guests with a keen interest in learning what they want in a vacation. Renovations to the Tara Wing suites, penthouses and bungalows is yet another nod toward giving them what they want.

“We renovate long before wear and tear begins to appear because we believe Bucuti & Tara Beach Resort’s guests deserve the best experience for choosing to spend their vacation with us,” says Ewald Biemans, owner and CEO of Bucuti & Tara Beach Resort. “The Tara Wing renovation reflects our dedication our guests and to romance, wellness and sustainability.”

To learn more, visit Bucuti.com.

About Bucuti & Tara Beach Resort

Named the No. 1 Hotel for Romance in the Caribbean for 2017, and No. 1 Hotel in the Caribbean for two years in a row by guest-driven TripAdvisor, Bucuti & Tara Beach Resort is Aruba’s premier adults-only boutique resort. Led by celebrated hotelier and environmentalist, Ewald Biemans, the resort is nestled on the powdery white sands of Eagle Beach, home to protected sea turtles and named one of the “Dream Beaches of the World.” Bucuti offers 104 well-appointed guestrooms, suites and penthouses; sunbeds and shade for every guest; fresh water infinity pool; spa; WiFi; and complimentary iPad with Skype for use during stay. Award-winning, fresh, healthy dining is enjoyed at oceanfront Elements; epicurean-lovers’ Carte Blanche; Tara Lounge; and private beach dining. Reserved exclusively for guests and their friends, the open-air SandBar on the beach offers top-shelf cocktails and live music daily. The resort is TAG Approved® as a gay friendly hotel. Bucuti, a worldwide sustainable tourism leader, holds eco-certifications of LEED Silver, Green Globe Platinum, ISO 14001 and Travelife Gold.

Coming Up In The December Online Hotel Business Review




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Feature Focus
Hotel Law: Issues & Events
There is not a single area of a hotel’s operation that isn’t touched by some aspect of the law. Hotels and management companies employ an army of lawyers to advise and, if necessary, litigate issues which arise in the course of conducting their business. These lawyers typically specialize in specific areas of the law – real estate, construction, development, leasing, liability, franchising, food & beverage, human resources, environmental, insurance, taxes and more. In addition, issues and events can occur within the industry that have a major impact on the whole, and can spur further legal activity. One event which is certain to cause repercussions is Marriott International’s acquisition of Starwood Hotels and Resorts Worldwide. This newly combined company is now the largest hotel company in the world, encompassing 30 hotel brands, 5,500 hotels under management, and 1.1 million hotel rooms worldwide. In the hospitality industry, scale is particularly important – the most profitable companies are those with the most rooms in the most locations. As a result, this mega- transaction is likely to provoke an increase in Mergers & Acquisitions industry-wide. Many experts believe other larger hotel companies will now join forces with smaller operators to avoid being outpaced in the market. Companies that had not previously considered consolidation are now more likely to do so. Another legal issue facing the industry is the regulation of alternative lodging companies such as Airbnb and other firms that offer private, short-term rentals. Cities like San Francisco, Los Angeles and Santa Monica are at the forefront of efforts to legalize and control short-term rentals. However, those cities are finding it’s much easier to adopt regulations on short-term rentals than it is to actually enforce them. The December issue of Hotel Business Review will examine these and other critical issues pertaining to hotel law and how some companies are adapting to them.