the D Las Vegas Increases Profitability and Efficiency with Revenue and Profit Optimization Solutions from The Rainmaker Group

Las Vegas-based casino hotel focuses on total guest value with solutions from market leader in gaming and hospitality revenue optimization technology

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. June 29, 2017

ALPHARETTA, GA. June 29, 2017 - the D Las Vegas (the D), a downtown Las Vegas-based casino hotel boasting unique and high-energy gaming experiences, is enhancing its profitability through the use of The Rainmaker Group's (Rainmaker's) guestrev® and revcaster® revenue optimization solutions. the D has gone live with both solutions, which are designed to help them leverage total guest value to maximize profit, as well as to gain deeper insights into competitor pricing through advanced rate shopping. the D is home to a two-level casino, 629 remodeled rooms and LONGBAR, the longest bar in Nevada, as well as various onsite dining and entertainment options, making the need for advanced revenue management data analysis a top priority for the property.

“It is a complex, yet vital task to gather data from various systems into a comprehensible format that can be analyzed in a way that provides actionable insights,” said Norm Thom, director of revenue management and operations at the D. “Rainmaker's solutions give us much more relevant information, making it easier for us to optimize our inventory and make better pricing decisions. With the implementation of guestrev® and revcaster®, we are now able to instantly aggregate all the data we need to create segment-specific and even guest-specific rates that help maximize the total profitability of the property.”

Prior to implementing guestrev®, the D was manually monitoring its customer segments to forecast and make pricing decisions. Now the revenue management team is able to focus more time on what matters most to the property, such as optimizing inventory to ensure that rooms are sold at the right price for transient hotel guests and that rooms are always available for the casino resort's most valuable gaming customers. With guestrev®, the team can more efficiently assess data and ensure that room rates reflect the total profit potential of every guest segment.

the D was also using an alternate system for rate shopping before implementing revcaster®, but realized that it needed a more user-friendly system that could fully automate the data collection process and better fit the needs of the property. revcaster® gives the D's team all the data they need in a clear, actionable format. With minimal effort, revenue managers can determine where their market strength is relative to seasonality, supply and demand, and local competitors at any given time, creating a more accurate, more profitable pricing strategy.

“We knew there was an opportunity to enhance how this property operates, and to increase our revenues and profitability overall,” adds Thom. “With Rainmaker, we can address what's actionable now and build a plan for the future. Their dynamic solutions help to ensure that we maintain our competitive advantage a year from now, two years from now and so on.”

Rainmaker will be showcasing its entire Hotel Revenue and Profit Optimization Cloud platform this week during HITEC Toronto at booth #1852. For more information on Rainmaker solutions, please visit: http://www.letitrain.com.

About Rainmaker

The Rainmaker Group is the premier provider of revenue and profit optimization solutions to the hospitality and gaming industry. Since its inception in 1998, the company has focused on delivering the highest revenue returns possible for its clients, through the development and cultivation of a proprietary suite of products and consulting services. All Rainmaker solutions are designed to streamline operational efficiencies, enhance revenue optimization processes, improve lead performance and generate greater demand. Recognized as one of the top privately held companies in the United States, Rainmaker has been named to Inc. 5000's Fastest Growing Privately Held Companies for the last six consecutive years, and was named to the Atlanta Business Chronicle's List of the 100 Fastest Growing Companies in Atlanta. With corporate headquarters in Alpharetta (Atlanta), Georgia, Rainmaker also maintains offices in Las Vegas and Singapore. To learn more about Rainmaker and its suite of profit- and demand-optimization solutions, please visit www.LetItRain.com, and follow Rainmaker on Facebook, LinkedIn and Twitter.

About the D Las Vegas

Located beneath the vibrant lights of the famous Fremont Street Experience, the D Las Vegas delivers the fresh, energetic attitude and fun atmosphere synonymous with downtown Las Vegas. The sleek new casino hotel boasts 629 remodeled modern rooms and a unique two-level casino offers the latest in slots and table games manned by the D's playful dancing dealers on the first floor, and transports guests back in time to old-school Vegas with its Vintage Casino on the second floor. Guests can enjoy drinks inside the casino at LONGBAR - the longest bar in Nevada - or on Fremont Street at D Bar where world champion flair bartenders send bottles and glasses flying through the air. For delicious dining 24/7, the D offers contemporary American fare in a stylish setting at the D Grill, and serves up Detroit's legendary Coney Dogs and more at American Coney Island. Prominent restaurateur Joe Vicari delivers his award-winning restaurant concept to the D with Joe Vicari's Andiamo Italian Steakhouse. Daily live entertainment is headlined by comic-magician Adam London's LaughterNoon and Las Vegas' longest running dinner show - Marriage Can Be Murder. For more information, visit www.theD.com. Follow the D on Facebook and Twitter.

Contact:
Andrea Mane
[email protected]
+1 407.905.0608