Business & Finance

Porches Inn at MASS MoCA Invites Guests to Art Country in the Berkshires

NORTH ADAMS, MA. May 17, 2017 — In the cultural hub of North Berkshire County, MA, Porches Inn at MASS MoCA has debuted a new Art Country package that offers art lovers access to four of the area’s renowned institutions: the Massachusetts Museum of Contemporary Art’s (MASS MoCA), the Clark Institute, the Williams College Museum of Art, and Bennington Museum.

The Inn’s new ArtCountry package includes one ArtCountry Pass per adult per stay for complimentary admission to each museum, overnight accommodations, and buffet breakfast. Prices start at $270 per night based on double accommodations. The package is available for travel June 11 through September 24.

“With the location of Porches Inn literally across the street from MASS MoCA and the other museums just minutes away, our guests have a home base to experience what locals have always considered Art Country,” says Mel Karakaya, general manager of The Porches Inn at MASS MoCA. “We’re thrilled to be partnering with these venues to enhance that experience.”

MASS MoCA will kick off Art Country’s summer season with the opening of its new addition, Building 6, on May 28. The new space will add 130,000 square feet to the museum’s campus and feature work from artists like Robert Rauschenberg, Louise Bourgeois, James Turrell, Jenny Holzer, Laurie Anderson, and Gunnar Schonbeck (Bang on a Can). Located across the street from Porches Inn, MASS MoCA will be the largest contemporary art museum in the country once the new addition is complete.

Set in seven renovated Victorian-era buildings, The Porches Inn at MASS MoCA’s guest rooms and public spaces employ a clever synthesis of retro and contemporary designs. The Inn features a year-round outdoor heated pool, WiFi, hot tub, sauna, bonfire pit, fitness room and meeting rooms for retreats and special events.

For more information on the Art Country package please visit http://www.porches.com/berkshires-hotel-specials/.

Main Street Hospitality

Formed in 2013, Main Street Hospitality is a hotel management company founded originally at The Red Lion Inn in Stockbridge, Massachusetts, with a long tradition of excellence in preservation, innovation, sustainability and operations. As owners and operators of some of the most distinctive hotels in the Berkshires, the company’s mission is to deliver unparalleled experiences for guests, employees and owners through an authentic approach to hospitality, service, and management. Main Street’s management hotel portfolio includes The Red Lion Inn, The Porches Inn at MASS MoCA, North Adams, MA, The Williams Inn, Williamstown, MA, and Hotel on North, Pittsfield, MA. For more information, please visit www.mainstreethospitalitygroup.com or call 413-298-1610.

CONTACT:
Katherine Henry
Redpoint Marketing PR., Inc.
henry@redpointpr.com
212-229-0119

Coming Up In The June Online Hotel Business Review




{300x250.media}
Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.