Business & Finance

Crescent Hotels & Resorts to Manage Courtyard by Marriott in Toronto/Mississauga

TORONTO, ON. May 17, 2017 – Crescent Hotels & Resorts has been selected to manage the Courtyard by Marriott Toronto Mississauga/West, which is Mississauga West 's newest business hotel. Crescent, based in Fairfax, Virginia, is a nationally recognized elite operator of hotels and resorts throughout the United States and Canada.

The newly opened six-story, 125-room Courtyard is located on popular Derry Road in Mississauga, with convenient access to Toronto Pearson International Airport, Hershey Centre, the CN Tower, Mississauga Convention Centre and the Rose Theatre.

“This is truly a beautiful hotel with some of the latest consumer trends and technologies. The guest experience that is created here fits perfectly with our team’s expertise,” said Michael George, Chief Executive Officer of Crescent Hotels & Resorts. “Our unique approach as an award-winning Marriott manager, combined with our extensive experience in several other destination cities across Canada, will maximize the potential of this new hotel.”

Crescent will manage the entire operations of the hotel. This includes the overnight guest experience, as well as the more than 5,000 square feet of meeting and event space that accommodates functions of up to 350 people, including a ballroom with floor to ceiling windows featuring stunning views of Fletchers Creek part of the Credit Valley Conservation. All areas of the hotel feature state of the art technology, including LED lighting, built-in audio and visual equipment, and the Refreshing Business lobby, which is an open and bright area with media pods, complimentary Wi-Fi and a variety of seating zones, ideal for everything from pop-up meetings to social gatherings.

Crescent will also manage the food and beverage services, including The Bistro – Eat. Drink. Connect®, offering casual, flexible seating; easy access to food and high quality, healthy menu options for breakfast; and light evening fare, including snacks, cocktails, wine and beer so guests can unwind. Additional amenities include a dedicated bridal suite, indoor swimming pool and whirlpool spa, fitness center, guest laundry, and indoor parking.

For more information, or to book your next stay at the Courtyard by Marriott Toronto Mississauga/West Hotel, visit www.marriott.com/hotels/travel/yyzmd-courtyard-toronto-mississauga-west or call (905) 670-1947.

About Crescent Hotels & Resorts

Crescent Hotels & Resorts is an award winning, nationally recognized, top-3 operator of hotels and resorts. Crescent currently operates over 90 hotels, resorts & conference centers in the US and Canada. Crescent is one of the few elite management companies approved to operate upper-upscale and luxury hotels under the brand families of Marriott, Hilton, Hyatt and IHG. Crescent also operates a collection of legendary independent lifestyle hotels and resorts. Crescent’s clients are made up of hotel REITs, private equity firms and major developers. For more information, please visit www.chrco.com.

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.