Appointments & Promotions

Associated Luxury Hotels International (ALHI) Expands Global Sales Team with Addition of Mark Gorgon as Vice President, U.K. & Europe (Based in London)

LONDON, U.K. May 16, 2017 – Associated Luxury Hotels International (ALHI), the leading independent Global Sales Organization (GSO) serving the Meetings, Incentives, Conferences and Exhibitions/Events (M.I.C.E.) marketplace, has expanded its global sales team with the addition of highly respected hospitality industry sales professional Mark Gorgon as Vice President, U.K. and Europe. In this newly created position he assists meeting professionals, association executives, incentive specialists and business executives throughout Europe who are interested in conducting meetings, conventions and/or incentive programs at any of ALHI’s distinguished member hotels or resorts. ALHI’s portfolio features more than 250 luxury-level and upper-upscale hotels and resorts around the world, which are either independent or are with an independent hotel brand, and which specialize in serving M.I.C.E. business.

In his new position Gorgon is based in ALHI’s Global Sales office in London, which opened in March as ALHI’s first in Europe. He joins prominent hospitality industry executive Peter Groom, who serves the European marketplace as ALHI’s Executive Director of Global Sales, and also is based in ALHI’s London office. The announcement of Gorgon’s appointment was made by Josh Lesnick, President and CEO of ALHI’s parent company Associated Luxury Hotels.

Prior to joining ALHI, Gorgon served for six years as Director, Global Sales, Meetings & Incentives for Fairmont Raffles Hotels International (FRHI Hotels & Resorts), which is now part of AccorHotels. In that position he was responsible for account management for the M.I.C.E. segment in the U.K., with interaction and support for Europe, for FRHI’s global portfolio of 120 luxury-level hotels across the Fairmont, Raffles & Swissotel brands. His extensive experience also includes serving as Sales and Marketing Director for the U.K. and Ireland for Concorde Hotels & Resorts; and Director of Sales & Marketing for the U.K. and Benelux, and lead for M.I.C.E. for Europe, for Worldhotels, a company recently acquired by Associated Luxury Hotels. Gorgon may be reached at mgorgon@alhi.com and in London at +44 (0)207 379 6793.

“Mark is a very dedicated, accomplished and highly motivated sales professional with terrific global experience within the luxury hospitality sector,” said ALHI’s Chief Sales Officer Mark Sergot. “I worked with Mark for many years at Fairmont, so I know what a wonderful asset he is to our growing ALHI Global Sales team. With the additions of Mark and Peter, European meeting and incentive professionals now have one-call access to ALHI’s exceptional portfolio of more than 250 meeting- and incentive-focused hotels and resorts in 63 countries, at no cost to the accounts.”

Sergot added, “In addition to our outstanding hotel and resort members, ALHI’s portfolio also features a Global Luxury Alliance partnership that includes 23 luxury cruise ships appropriate for meeting and incentive programs, and Destination Management Companies in 100-plus locations worldwide. Mark, Peter and our entire ALHI team are very pleased to serve the needs of meeting and incentive professionals in the United Kingdom and throughout Europe.”

Gorgon said, “I am very proud to join such an exceptional organization as ALHI, and I look forward to serving planners in Europe on behalf of ALHI’s truly distinguished hotels and resorts and Global Luxury Alliance members around the world.”

Hired and authorized by member properties, ALHI features a distinguished portfolio of exquisite resorts, luxury-level city center business hotels, historic grand landmark hotels, lifestyle hotels, and boutique hotels.

For more information about ALHI, any of its member hotels and resorts or Global Luxury Alliance members worldwide, contact your nearest of the 21 ALHI Global Sales offices in the U.S., Canada and now London. For specific contacts, go to alhi.com to identify the nearest “ALHI GSO Team” sales professionals in your area.

About ALHI, with 250 Hotels & Resorts + Alliance Members

ALHI, established in 1986, is the leading independent Global Sales Organization serving the meetings and incentive marketplace, providing one-call local access for its distinguished membership of more than 250 luxury-level hotels and resorts, which are either independent or are with an independent hotel brand. ALHI’s portfolio also features a Global Luxury Alliance partnership including 23 luxury cruise ships appropriate for meetings and incentive programs, and Destination Management Companies (DMCs) in 100-plus locations worldwide. ALHI provides extensive Global Sales services, valuable expertise, local connectivity, market intelligence, and account advocacy for meetings and incentive programs of any size and scope worldwide, at no cost to accounts. alhi.com

Coming Up In The June Online Hotel Business Review




{300x250.media}
Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.