Expansions & Renovations

The Laylow, Oahu's First Autograph Collection Hotel, Opens Following a $60 Million Renovation

OAHU, HI. May 15, 2017 - Autograph Collection Hotels, part of Marriott International (NASDAQ: MAR), today announced the grand opening of The Laylow following an extensive $60 million renovation. Bringing the brand’s values of vision, design and craft to the island of Oahu, The 251-room Laylow joins a distinguished portfolio of more than 100 independent hotels around the world that are exactly like nothing else.

“We are proud to introduce Autograph Collection Hotels to the island of Oahu with the opening of The Laylow, bringing a new, culturally rich perspective to the brand’s expanding portfolio of passionately independent hotels around the world,” said Julius Robinson, Vice President and Global Brand Lead, Autograph Collection Hotels.

“We are thrilled to invite global travelers to experience a new side of Waikiki through the lens of The Laylow: laid back luxury amidst a thoughtfully-designed urban oasis,” continued Robert Friedl, General Manager of The Laylow, an Autograph Collection Hotel. “The Laylow is one of the prominent properties leading the renaissance of Kuhio Avenue now buzzing with new retail and restaurants, including the recently redeveloped International Market Place. It used to be all about Kalakaua Avenue, but among people in the know, Kuhio Avenue is the place to be.”

The Laylow is managed by Pyramid Hotel Group. For hotel reservations and more information, please visit: www.LaylowWaikiki.com or (866) 913-6852. For more information about Autograph Collection Hotels, visit www.autographhotels.com.

About Autograph Collection Hotels

Autograph Collection Hotels, part of Marriott International, Inc., celebrates individuality by curating one-of-a-kind travel experiences at more than 100 luxury lifestyle hotels in nearly 30 countries and territories, among the world’s most desirable destinations. Exactly like nothing else, Autograph Collection properties are hand selected for their rich character and uncommon details. A personal realization of an individual founder’s vision, these hotels are defined by unique design, differentiated guest experiences and their meaningful role in locality. Autograph Collection Hotels is proud to participate in the industry’s award-winning loyalty program, Marriott Rewards® which includes The Ritz-Carlton Rewards®. Members can now link accounts with Starwood Preferred Guest® at members.marriott.com for instant elite status matching and unlimited points transfer. For more information, please visit www.autographhotels.com, and explore our social media channels on Instagram, Twitter, and Facebook to learn more about championing the independent spirit that is #ExactlyLikeNothingElse.

About Marriott

Marriott International, Inc. (NASDAQ: MAR) is based in Bethesda, Maryland, USA, and encompasses a portfolio of more than 6,000 properties in 30 leading hotel brands spanning 122 countries and territories. Marriott operates and franchises hotels and licenses vacation ownership resorts. The company also operates award-winning loyalty programs: Marriott Rewards®, which includes The Ritz-Carlton Rewards®, and Starwood Preferred Guest®. For more information, please visit our website at www.marriott.com, and for the latest company news, visit www.marriottnewscenter.com. Connect with us on Facebook and @MarriottIntl on Twitter and Instagram.

Contact:
Brittany Troy
brittany.troy@marriott.com
203-964-5965

Coming Up In The October Online Hotel Business Review




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Feature Focus
Revenue Management: Technology and Big Data
Like most businesses, hotels are relying on technology and data to drive almost every area of their operations, but perhaps this is especially true for hotel Revenue Managers. There has been an explosion of technology tools which generate a mountain of data – all in an effort to generate profitable pricing strategies. It falls to Revenue Managers to determine which tools best support their operations and then to integrate them efficiently into their existing systems. Customer Relationship Management, Enterprise Resource Planning, and Online Reputation Management software are basic tools; others include channel managers, benchmark reports, rate shopping tools and review systems, to name a few. The benefits of technology tools which automate large segments of a Revenue Manager’s business are enormous. Freed from the time-consuming process of manual data entry, and having more accurate data available, allows Revenue Managers to focus on analysis, strategies and longer-term decision-making. Still, for most hotels, the amount of data that these tools generate can be overwhelming and so another challenge is to figure out how to effectively utilize it. Not surprisingly, there are some new tech tools that can help to do exactly that. There are cloud-based analytics tools that provide a comprehensive overview of hotel data on powerful, intuitive dashboards. The goal is to generate a clear picture, at any moment in time, of where your hotel is at in terms of the essentials – from benchmarking to pricing to performance – bringing all the disparate streams of data into one collated dashboard. Another goal is to eliminate any data discrepancies between finance systems, PMS, CRM and forecasting systems. The October issue of the Hotel Business Review will address all these important developments and document how some leading hotels are executing their revenue management strategies.