Expansions & Renovations

The Laylow, Oahu's First Autograph Collection Hotel, Opens Following a $60 Million Renovation

OAHU, HI. May 15, 2017 - Autograph Collection Hotels, part of Marriott International (NASDAQ: MAR), today announced the grand opening of The Laylow following an extensive $60 million renovation. Bringing the brand’s values of vision, design and craft to the island of Oahu, The 251-room Laylow joins a distinguished portfolio of more than 100 independent hotels around the world that are exactly like nothing else.

“We are proud to introduce Autograph Collection Hotels to the island of Oahu with the opening of The Laylow, bringing a new, culturally rich perspective to the brand’s expanding portfolio of passionately independent hotels around the world,” said Julius Robinson, Vice President and Global Brand Lead, Autograph Collection Hotels.

“We are thrilled to invite global travelers to experience a new side of Waikiki through the lens of The Laylow: laid back luxury amidst a thoughtfully-designed urban oasis,” continued Robert Friedl, General Manager of The Laylow, an Autograph Collection Hotel. “The Laylow is one of the prominent properties leading the renaissance of Kuhio Avenue now buzzing with new retail and restaurants, including the recently redeveloped International Market Place. It used to be all about Kalakaua Avenue, but among people in the know, Kuhio Avenue is the place to be.”

The Laylow is managed by Pyramid Hotel Group. For hotel reservations and more information, please visit: www.LaylowWaikiki.com or (866) 913-6852. For more information about Autograph Collection Hotels, visit www.autographhotels.com.

About Autograph Collection Hotels

Autograph Collection Hotels, part of Marriott International, Inc., celebrates individuality by curating one-of-a-kind travel experiences at more than 100 luxury lifestyle hotels in nearly 30 countries and territories, among the world’s most desirable destinations. Exactly like nothing else, Autograph Collection properties are hand selected for their rich character and uncommon details. A personal realization of an individual founder’s vision, these hotels are defined by unique design, differentiated guest experiences and their meaningful role in locality. Autograph Collection Hotels is proud to participate in the industry’s award-winning loyalty program, Marriott Rewards® which includes The Ritz-Carlton Rewards®. Members can now link accounts with Starwood Preferred Guest® at members.marriott.com for instant elite status matching and unlimited points transfer. For more information, please visit www.autographhotels.com, and explore our social media channels on Instagram, Twitter, and Facebook to learn more about championing the independent spirit that is #ExactlyLikeNothingElse.

About Marriott

Marriott International, Inc. (NASDAQ: MAR) is based in Bethesda, Maryland, USA, and encompasses a portfolio of more than 6,000 properties in 30 leading hotel brands spanning 122 countries and territories. Marriott operates and franchises hotels and licenses vacation ownership resorts. The company also operates award-winning loyalty programs: Marriott Rewards®, which includes The Ritz-Carlton Rewards®, and Starwood Preferred Guest®. For more information, please visit our website at www.marriott.com, and for the latest company news, visit www.marriottnewscenter.com. Connect with us on Facebook and @MarriottIntl on Twitter and Instagram.

Contact:
Brittany Troy
brittany.troy@marriott.com
203-964-5965

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.