Appointments & Promotions

New Food & Beverage Manager at Lodge on the Desert

TUCSON, AZ. May 15, 2017 – Lodge on the Desert is pleased to announce Justin Fitzsimons as the new Food and Beverage Manager. Fitzsimons comes to Lodge on the Desert with years of restaurant experience.

His experience has led him to positions as Head Chef, General Manager, and Chef de Partier in restaurants in Oregon, California, and Arizona. Now, his culinary journey has taken him to Lodge on the Desert, where he serves as Food and Beverage Manager.

Fitzsimons earned certification in Culinary Arts from the Apicius Culinary Institute in Florence, Italy, in 2005. Since then Fitzsimons’ life has been devoted to fine dining. Whether improving the overall guest experience as a general manager; creating menus, procedures, promotions, and hiring and training staff as a consultant for start-up restaurants; or preparing a range of dishes from French-inspired Italian cuisine to gourmet pizza, every aspect of Justin’s career has been focused on ensuring restaurant patrons enjoy exquisite food and a superlative dining experience.

About Lodge on the Desert An Arizona landmark and Tucson tradition since 1931, Lodge on the Desert is a 100-room boutique hotel appealing to leisure and business travelers alike. Situated on five acres in mid-town Tucson, AZ, against the majestic backdrop of the Santa Catalina Mountains, its charming hacienda-style accommodations and layout confirm that it is Tucson’s urban oasis and an Old Pueblo masterpiece.

Taylor Bentall
O: (520) 882-6262
M: (603) 801-9398

Coming Up In The June Online Hotel Business Review

Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.