Business & Finance

ALHI's VP of Sales Jennifer Erney Named PCMA's

WASHINGTON, DC. May 11, 2017 – Jennifer Erney, who just joined Associated Luxury Hotels International (ALHI) as Vice President of Sales for the Mid-Atlantic region, was named the “2017 Supplier of the Year” by the Professional Convention Management Association (PCMA) at its 2017 PCMA Education Foundation Visionary Awards in Washington, D.C. on May 3, 2017. The “2017 Professional Excellence Awards” winners were selected from PCMA’s membership, which is made up of nearly 7,000 members. PCMA is the world’s largest network of business events strategists. Erney was one of only seven individuals honored with an award this year, and was recognized as the 2017 supplier of the year.

“Our 2017 honorees and award winners’ accomplishments serve as inspiration to both industry veterans and novices alike,” said PCMA President & CEO Deborah Sexton. “Each an expert in their profession – always endeavoring to lead the advancement of their organizations and the business events industry.”

The award was presented to Erney by Susan Salem Euritt, Vice President Direct Sales and Business Development at Garrett Brands; and Chris Wehking, Chief Program Officer at American Society of Anesthesiologists. Euritt and Wehking serve on the 2017 PCMA Board of Trustees for the PCMA Education Foundation.

Based in ALHI’s Global Sales office in Washington, D.C., Erney assists meeting professionals, association executives and incentive specialists in the Mid-Atlantic region who are interested in conducting meetings, conventions and/or incentive programs at any of ALHI’s 250+ luxury-level, mostly independent member hotels and resorts worldwide. A highly accomplished hospitality industry sales executive, Erney previously served as the Director of Global Accounts – Meetings & Events for Fairmont Raffles Hotels International (FRHI Hotels & Resorts), which is now part of AccorHotels. In addition to being an active member of PCMA, she is a Certified Meeting Professional (CMP), Certified Association Sales Executive (CASE) by PCMA, and a Certified Hospitality Sales Executive (CHSE) by Hospitality Sales & Marketing Association International (HSMAI).

ALHI’s Chief Sales Officer Mark Sergot said, “We are very proud of Jennifer’s accomplishments and recognition as supplier of the year for PCMA. I have had the pleasure of knowing Jennifer for over 10 years and continue to be impressed with her dedication to our industry and the work of PCMA. We are thrilled to have her as part of the ALHI family.”

ALHI, the leading independent Global Sales Organization serving the meetings and incentive marketplace, features a distinguished portfolio of city center business hotels, exquisite resorts, historic grand landmark hotels, lifestyle hotels and boutique hotels, which all specialize in hosting meetings and/or incentive programs. ALHI’s portfolio also features a Global Luxury Alliance partnership including 23 luxury cruise ships appropriate for meetings and incentive programs, and Destination Management Companies (DMCs) in 100-plus locations worldwide. For more information about ALHI, contact your nearest ALHI Global Sales Office, or call the “ALHI Group Desk” toll-free at 866-303-ALHI (2544), and visit alhi.com .

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.