Appointments & Promotions

New Managing Director at Key West's Casa Marina & The Reach

Casa Marina, A Waldorf Astoria Resort and The Reach, A Waldorf Astoria Resort Appoint John Trovato as Managing Director

KEY WEST, FL. May 11, 2017 – Hilton has announced the appointment of John Trovato as Managing Director of both the historic Casa Marina Resort and refined The Reach, in Key West, Florida. Effective immediately, Trovato is responsible for managing Casa Marina, a 311-room beachfront property nestled along the southern edge of Key West, and The Reach, a 150-room boutique resort just west of sister hotel Casa Marina and steps away from Duval Street.

“A proven leader, Trovato finds strength in improving a property’s overall quality, leading to excellent customer service that creates an incomparable experience for guests,” said Keith Clampet, senior vice president of hotel operations for Hilton. “John’s extensive experience in the hospitality industry will help further improve both Casa Marina and The Reach as meetings and leisure destinations.”

Prior to his role at Casa Marina and The Reach, Trovato acted as the area managing director for Highgate Hotels, managing the operations of three hotels in Midtown Manhattan, including The Lexington Autograph. Trovato was also previously the general manager of the Independent Roosevelt Hotel in New York for over ten years, where he managed all aspects of the 1,013-room property.

With over 30 years of experience in the hospitality industry, Trovato’s leadership and enthusiasm for the industry has led to proven capabilities in delivering positive outcomes through innovation and process improvements.

On the National Register for Historic Places, Casa Marina embraces its old Key West ambiance with modern luxuries of island activities. Situated on more than 1,100 feet of beachfront with 311 guestrooms, this Key West landmark provides a simple elegance amongst dazzling amenities, pool, and oceanfront dining. Offering more than 22,600 square feet of flexible event space, vibrant settings include both indoor/outdoor venues and the largest meeting space in Key West. The Reach Resort, just yards away, is a sophisticated haven showcasing 150 luxuriously appointed guestrooms and Key West’s only natural beach. Of the five appointed meeting spaces totaling 4,706 square feet, the Caribe Ballroom Terrace boasts panoramic views of the Atlantic Ocean and is one of the highest vantage points in Key West. For more information about Casa Marina and The Reach, visit http://www.casamarinaresort.com/ and http://www.reachresort.com/.

About Waldorf Astoria Hotels & Resorts

Waldorf Astoria Hotels & Resorts is a portfolio of 25 iconic properties in the world’s most sought after destinations. Unified by their inspirational environments and True Waldorf Service, Waldorf Astoria hotels deliver unparalleled, bespoke service from the moment a guest books through check out. Waldorf Astoria is a part of Hilton Worldwide, a leading global hospitality company. Experience Waldorf Astoria by booking at www.waldorfastoria.com. Learn about the brand by visiting http://news.waldorfastoria.com or following the brand on Twitter, Instagram, and Facebook.

About Hilton Worldwide

Hilton Worldwide (NYSE: HLT) is a leading global hospitality company, comprised of more than 4,600 managed, franchised, owned and leased hotels and timeshare properties with more than 758,000 rooms in 100 countries and territories. For 96 years, Hilton Worldwide has been dedicated to continuing its tradition of providing exceptional guest experiences. The company's portfolio of 13 world-class global brands includes Hilton Hotels & Resorts, Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Canopy by Hilton, Curio - A Collection by Hilton, DoubleTree by Hilton, Embassy Suites by Hilton, Hilton Garden Inn, Hampton by Hilton, Tru by Hilton, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages an award-winning customer loyalty program, Hilton HHonors®. Hilton HHonors members who book directly through preferred Hilton channels have access to benefits including free standard Wi-Fi, as well as digital amenities that are available exclusively through the industry-leading Hilton HHonors app, where HHonors members can check-in, choose their room, and access their room using a Digital Key. Visit news.hiltonworldwide.com for more information and connect with Hilton Worldwide on Facebook, Twitter, YouTube, Flickr, LinkedIn and Instagram.

Contacts:
Katie Lisi
For Casa Marina and The Reach
Klisi@quinn.pr
+1 212 868 1900 x403

Lisa Cole
Hilton
Lisa.Cole@Hilton.com
+ 1 305 866 3646

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.