Acquisitions & Hotel Openings

Songy Highroads to Develop Hyatt House Hotel in Nashville

The new hotel marks the developer's entry into the market

NASHVILLE, TN. May 8, 2017 – Atlanta-based developer Songy Highroads, LLC has announced plans to develop a new Hyatt House hotel in Nashville. Construction will start in June for Hyatt House Nashville West End, which will be located at the intersection of Hayes Street and 21st Avenue a block away from Vanderbilt University, Saint Thomas Medical and Centennial Medical Center. Completion is slated for early 2019.

The 15-story extended stay hotel will contain 201 rooms above structured parking. The main level will include the brand’s signature H Bar, which features an outdoor area with a fire pit and seating areas. The hotel’s fifth floor will include a pool and a large fitness center.

“This is our first deal in Nashville, and we’re pleased to be able to enter a growing market with traditionally high barriers to entry,” said Todd Nocerini, COO of Songy Highroads. “With a premier location and stability of our partners, we are confident this hotel will be a success.”

Songy Highroads is developing the new Hyatt House in a joint venture with an affiliate of Hyatt. The project architect is Wakefield Beasley & Associates.

Songy Highroads has become a trusted partner of the Hyatt brand for developing upscale, urban hotels throughout the Southeast. In the past three years, it has built two Hyatt-flagged properties, a Hyatt Regency and Hyatt Place hotel, adjacent to Houston’s Galleria shopping center, and the developer converted a downtown Washington, D.C., office building into a Hyatt Place hotel. Also nearing completion is a Hyatt Regency hotel conversion in Fairfax, Virginia.

About Hyatt House

Hyatt House, a brand of Hyatt Hotels Corporation, launched in 2012 and offers more than 70 locations throughout the United States, China and Puerto Rico. Inspired by extensive research into guest experiences, Hyatt House hotels offer services, amenities, upscale spaces and a casual, comfortable environment that reminds guests of home. For more information, please visit hyatthouse.com. Join the conversation on Facebook, and tag photos with #HyattHouse and #WhySettle.

About Songy Highroads, LLC

Songy Highroads, LLC is an Atlanta-based commercial real estate firm that focuses on the acquisition, development and redevelopment of institutional-quality real estate projects primarily in the office and hotel sectors. Since 1992, Songy Highroads has completed more than $1.5 billion of acquisitions in Florida, Georgia, Louisiana, Tennessee, Texas, and Washington, D.C. For more information about the company, please visit www.songyhighroads.com.

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.