Business & Finance

Dora Hospitality Group Takes Over Management of Park Inn by Radisson-Morton, IL

MORTON, IL. May 3, 2017 - RBP Hotels, Inc. DBA Park Inn® by Radisson, Morton, IL has chosen Dora Hospitality, LLC to manage its hotel, conference center, and adjoining restaurant.

The 96-room hotel is quite popular, often earning repeat business and fond reviews on travel sites like Trip Advisor. The restaurant is also a traveler and local favorite: Paddy O’Flaherty’s Irish Pub is known for its tasty menu, copious pints, and friendly staff. The 10,000 sq. ft. conference center, formerly known as Ashland House, is a great multi-purpose space, capable of accommodating up to 350 people.

“This is a great property with a great location, and with a few small tweaks it will be even better,” said Vince Dora, President of Dora Hospitality. “This hotel has an ownership group that truly cares about the service and experience it provides its guests, and Dora Hospitality is looking forward to a mutually beneficial relationship.” Mr. Dora has been on-site at the hotel with his appointed “take-over team” ensuring a smooth transition as trainings, systems, and procedures are transitioned.

Located just off I-74 and 20 minutes from the Peoria airport, the Park Inn by Radisson is close to area businesses as well as local attractions. Hotel amenities include free Wi-Fi, complimentary breakfast, an indoor pool, and fitness center. They even have pet-friendly rooms, and will store your luggage if you arrive early or check out but still want to explore the town of Morton, lauded as “one of Illinois’ friendliest and fastest-growing communities.” And don’t forget to grab a reuben and a pint from O’Flaherty’s—there’s no denying the appeal of a full-service restaurant and bar inside your hotel

The hotel has also welcomed a new General Manager who will spearhead driving guest satisfaction. Rebecca Siltman, most recently General Manager at the Mark Twain, a boutique hotel in Peoria, has been training at Dora Hospitality’s corporate office and within a few Dora-managed hotels. She arrived with the Dora take-over team this week as well.

“We look forward to working with the owners as well as Carlson Rezidor Hotel Group and the Park Inn by Radisson brand to renovate this hotel into a truly unique property. We will be leveraging everything that Park Inn by Radisson brings from website optimization, Club Carlson SM loyalty program, and much more,” said Mr. Dora. Estimates on the renovation have not yet been finalized but are expected to exceed $1 million dollars.

"We are excited to partner with Dora Hospitality to take this hotel to the next level," said Jeffrey Freund, senior vice president, Midscale Brands, Americas, Carlson Rezidor Hotel Group. "We know Dora is committed to providing guests with the friendly, positive and vibrant experience Park Inn by Radisson stands for."

The Dora Hospitality Group is a third-generation hotel management company with over 60 years of experience in the industry. The company, known for its "hands-on" attention to every property, develops and operates both branded and boutique hotels, with a focus on the Midwestern United States.

About Park Inn® by Radisson

Park Inn by Radisson® is a colourful, dynamic, midscale hotel brand providing a hassle-free and easy hotel experience. Friendly. Positive. Vibrant. Uncomplicated. Park Inn by Radisson is designed for modern travellers. The brand adds colour to life through flexible and functional spaces, staff and energy at any of its 140+ hotels across the globe. Park Inn by Radisson is a part of Carlson Rezidor Hotel Group, which also includes Quorvus Collection, Radisson Blu®, Radisson®, Radisson RED, Park Plaza® and Country Inns & Suites By CarlsonSM. For more information and reservations visit, www.parkinn.com. Connect with Park Inn by Radisson on social media: @ParkInn on Twitter, @ParkInnbyRadisson on Instagram and Facebook.com/ParkInn

Contact:
Laura Langemo
llangemo@carlsonrezidor.com
+1 (763) 212-0419

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Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.