Business & Finance

Crescent Hotels & Resorts to Manage Courtyard by Marriott Albuquerque Hotel

ALBUQUERQUE, NM. May 3, 2017 – Crescent Hotels & Resorts has been selected to manage the Courtyard by Marriott Albuquerque Hotel. Crescent, based in Fairfax, Virginia, is a nationally recognized elite operator of hotels and resorts throughout the United States and Canada.

The recently renovated 150-room Courtyard Albuquerque is located in the heart of the city's Journal Center Business Park with convenient access to numerous golf courses, wildlife parks, and museums like the New Mexico Museum of Natural History, Albuquerque Aquarium, and Rio Grande Zoo. The new design and décor of the hotel reflects Albuquerque's Native American heritage, with many rooms offering open-air balconies.

“The Courtyard Albuquerque is so well designed to create a true Southwestern ambiance and guest experience,” said Michael George, Chief Executive Office of Crescent Hotels & Resorts. “Our unique approach as an award-winning Marriott manager, combined with our extensive experience in many other destination cities across the country, will maximize the potential of this great hotel.”

The Courtyard Albuquerque offers full-service dining at its Bistro restaurant, indoor pool, fitness center, full-service business center, 4,000 square feet of venue space, and a large beautifully landscaped courtyard for everyday guest use, hotel-hosted events, or private events.

For more information, or to book your next stay at the Courtyard Albuquerque Hotel, visit www.marriott.com/hotels/travel/abqcy-courtyard-albuquerque/ or call (505) 823-1919.

About Crescent Hotels & Resorts

Crescent Hotels & Resorts is an award winning, nationally recognized, top-3 operator of hotels and resorts. Crescent currently operates over 90 hotels, resorts & conference centers in the US and Canada. Crescent is one of the few elite management companies approved to operate upper-upscale and luxury hotels under the brand families of Marriott, Hilton, Hyatt and IHG. Crescent also operates a collection of legendary independent lifestyle hotels and resorts. Crescent’s clients are made up of hotel REITs, private equity firms and major developers. For more information, please visit www.chrco.com.

Contact:
Crystal DeStefano
Crystal@stratcomllc.com
315-463-2325

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.