Acquisitions & Hotel Openings

Country Inns & Suites By Carlson Shows Growth in Texas with a Hotel Opening Near Corpus Christi

MINNEAPOLIS, MN. May 3, 2017 – Country Inns & Suites By CarlsonSM, a leading upper midscale hotel brand, today announced the opening of Country Inn & Suites By Carlson, Portland, TX. The hotel, located at 1705 North Highway 181, is near scenic parks and waterways and minutes away from the many attractions in Corpus Christi.

“We are excited to continue growing the brand in Texas with the addition of this location,” said Jeffrey Freund, senior vice president, Midscale Brands, Americas, Carlson Rezidor Hotel Group. “This hotel’s staff will deliver our signature Be Our Guest service philosophy, always making guests feel at home.”

The hotel offers 54 guest rooms and suites. Guests have access to a fitness center, business center, free Wi-Fi, an outdoor pool and the brand’s signature and complimentary, hot Be Our Guest breakfast served daily on classic dining ware. Every Monday through Thursday the hotel also hosts a reception for all guests from 5 p.m. until 7 p.m. which includes drinks and light snacks.

“We are excited to share our passion for hospitality by opening our doors under the Country Inns & Suites brand,” said Laura Madden, the hotel’s general manager. “Our hotel’s convenient location and exceptional service will provide a great experience for our guests.”

The hotel is in the perfect location for outdoor enthusiasts. Guests can enjoy a picnic at Sunset Lake Park, take a stroll along Indian Point Pier, or lay out in the sun at North Beach. Corpus Christi is also only five miles away, where guests can visit the Texas State Aquarium, USS Lexington and the Museum of Science and History.

Country Inns & Suites offers caring, consistent and comfortable hospitality delivered with a touch of home. The distinctive product and service innovations, such as the Be Our Guest employee training program have generated tremendous employee engagement scores and high guest satisfaction. For reservations and more information, visit www.countryinns.com

About Country Inns & Suites By Carlson

Country Inns & Suites By CarlsonSM is a leading upper midscale hotel brand with over 480 hotels in the United States, Canada, India and Latin America. The brand’s Be Our Guest service philosophy encourages employees to serve guests with the same kind and caring spirit given to friends when they are being hosted at home. Signature brand amenities include free high-speed Internet, complimentary hot breakfast served on classic dining ware, fitness centers, a Read It & Return Lending LibrarySM and business centers. Country Inns & Suites By Carlson is a part of Carlson Rezidor Hotel Group, which also includes Quorvus Collection, Radisson Blu®, Radisson®, Radisson RED, Park Plaza® and Park Inn® by Radisson. For reservations and more information visit, www.countryinns.com. Connect with Country Inns & Suites By Carlson on social media: @CountryInns on Twitter and Facebook.com/CountryInns.

Contact:
Laura Langemo
llangemo@carlsonrezidor.com
+1 (763) 212-0419

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.