{HBR_LEAD_468x60.media}

Business & Finance

All Suites Brands by Hilton Reach Milestone of 800 Opened Hotels

Award-winning brands poised for continued growth with more than 530 hotels in the pipeline

MCLEAN, VA. May 2, 2017 – The All Suites brands by Hilton today announced the category had reached its 800th property milestone with the opening of the Homewood Suites by Hilton New Orleans French Quarter. With nearly 120,000 rooms around the globe, the first-of-its-kind category includes three award-winning brands from Hilton (NYSE: HLT) – Embassy Suites by Hilton, Homewood Suites by Hilton and Home2 Suites by Hilton. The All Suites brands continue to expand their footprints with more than 530 hotels in the pipeline domestically and internationally, and in urban, suburban, and ‘surban’ locations.

“The growth of our All Suites brands is a testament to the power and strength of the category which makes up nearly 15 percent of the Hilton portfolio, and the committed network of our supportive owners and loyal guests,” said Bill Duncan, global head of All Suites. “These three unique brands complement each other, and by leveraging the natural synergies across sales, operations, and development, we are able to achieve continuous rapid growth across the category. Its trajectory should only be upward from here.”

Delivering exceptional guest experiences for more than 30 years, Embassy Suites serves as the cornerstone of the All Suites brands by Hilton followed by Homewood Suites, and, most recently, Home2 Suites. Each brand reached individual milestones last year – Embassy Suites’ 225th opened hotel, Homewood Suites’ 400th opened hotel and Home2 Suites’ 100th opened property. The Home2 Suites brand is also one of the fastest growing brands in the Hilton portfolio and is on track to surpass its 200th open property in the coming year.

A key to the brands’ tremendous growth can be attributed to its focus on urban and surban markets, with nearly 110 urban properties opened in locations such as Washington D.C., Chicago and Atlanta. The brands’ success in these locales are in tandem with the demands of today’s hotel guests who are looking for value-added amenities, space and walkability to attractions at a cost-efficient price point. Additionally, the All Suites brands are targeting other unique markets within Latin America, the Caribbean, the Middle East and Asia with upcoming Homewood Suites hotels in Santo Domingo, Dominican Republic; Silao, Mexico; Saltillo, Mexico; and Lima San Isidro, Peru. Embassy Suites also has four international properties slated to open in St. Kitts and Nevis, St. Thomas, Saudi Arabia and China.

“It’s quite fitting that the 800th All Suites hotel was opened in a premier urban location like New Orleans’ French Quarter, as we’ve worked tirelessly to provide our owners with scalable and flexible building models to enable them to capitalize on the increased demand for hotels that deliver space and value in metro destinations,” added Duncan. “Thanks to our unique prototypes, it has never been easier to develop an All Suites hotel in crowded urban spaces.”

Embassy Suites’ Design Option III allows for a variety of suite-styles to meet developer and guest needs and a modern, open-air atrium, and Homewood Suites’ latest prototype, known as Gen 9.2, allows for a mix of up to 85 percent studio suites. Home2 Suites was developed from the onset to be easy to build, with a smaller footprint that requires less land, making it ideal for high barrier-to-entry markets. Its streamlined construction model has allowed some properties to go from groundbreaking to opening in under a year, and has enabled a fast ramp-up process.

Utilizing innovative building models, such as adaptive reuse and multi-brand, has also played a large part in the success of the All Suites brands. For example, Home2 Suites is part of Hilton’s first tri-build property located at McCormick Place in Chicago which broke ground in January, and also opened the Home2 Suites Downtown Atlanta, an adaptive reuse property, last year. Additionally, the brands offer advanced renovation strategies to enhance the guest experience including Embassy Suites’ Atrium Refresh initiative which promises that, between properties undergoing a renovation and new builds, more than 60 percent of Embassy hotels will have a new interior by 2019. Homewood Suites’ Take Flight project updates older model hotels with a focus on creating a new ambience within shared spaces and in-suite enhancements that promote productivity and comfort.

Boasting a robust pipeline, the All Suites brands are poised for continued expansion in the coming years. Notable upcoming properties include Embassy Suites Midtown Manhattan, Homewood Suites Las Vegas City Center, and Home2 Suites Columbia Downtown, South Carolina.

About Embassy Suites by Hilton

Embassy Suites by Hilton, one of Hilton’s 14 market-leading brands, is dedicated to delivering what matters most to travelers. The full service, upscale brand offers two-room suites, free made-to-order breakfast and a nightly two-hour reception with complimentary drinks and snacks. Both leisure and business travelers looking for a relaxed, yet sophisticated experience will feel right at home with brand-standard amenities like inviting atriums and complimentary 24-hour business and fitness centers. Embassy Suites by Hilton has more than 230 hotels with 50 in the pipeline. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay, an exclusive member discount that can’t be found anywhere else, free standard Wi-Fi and digital amenities like digital check-in with room selection and Digital Key (select locations) available exclusively through the industry-leading Hilton Honors app. For more information, visit embassysuites.com or news.embassysuites.com. Social media users may connect with Embassy Suites by Hilton at Facebook, Twitter and Instagram.

About Homewood Suites by Hilton

Homewood Suites by Hilton, Hilton’s upscale, all-suite, extended-stay hotel brand with more than 400 locations in the United States, Mexico and Canada, is an award-winning leader. The first choice for guests seeking comfortable accommodations when traveling for an extended or quick overnight stay, Homewood Suites offers inviting, generous suites, featuring separate living and sleeping areas, and fully-equipped kitchens with full-size refrigerators. Additional value-driven essentials include: complimentary Internet, a daily full-hot breakfast and complimentary evening social every Monday-Thursday. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay, an exclusive member discount that can’t be found anywhere else, free standard Wi-Fi and digital amenities like digital check-in with room selection and Digital Key (select locations) available exclusively through the industry-leading Hilton Honors app. Homewood Suites is focused on guest satisfaction and stands behind each stay with its 100% Suite Assurance® guarantee. For more information on the extended-stay advantage, visit www.homewoodsuites.com or news.homewoodsuites.com.

About Home2 Suites by Hilton

Home2 Suites by Hilton, one of the fastest growing brands in the history of Hilton, is a mid-tier, all-suite award-winning extended-stay hotel concept designed to offer stylish accommodations with flexible guest room configurations and inspired amenities for the cost-conscious guest. With a commitment to environmentally friendly products and hotel operations, Home2 Suites offers complimentary breakfast selections with hundreds of combinations; innovative and customizable guest room design; laundry and fitness area; complimentary Wi-Fi Internet access; multiple outdoor spaces; 24-hour business center; expansive community spaces; and a pet-friendly environment. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay, an exclusive member discount that can’t be found anywhere else, free standard Wi-Fi and digital amenities like digital check-in with room selection and Digital Key (select locations), available exclusively through the industry-leading Hilton Honors app. Visit www.home2suites.com for additional information or www.home2franchise.com for franchising opportunities.

About Hilton

Hilton (NYSE: HLT) is a leading global hospitality company, with a portfolio of 14 world-class brands comprising more than 4,900 properties with over 800,000 rooms in 104 countries and territories. Hilton is dedicated to fulfilling its mission to be the world’s most hospitable company by delivering exceptional experiences – every hotel, every guest, every time. The company's portfolio includes Hilton Hotels & Resorts, Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Canopy by Hilton, Curio - A Collection by Hilton, DoubleTree by Hilton, Tapestry Collection by Hilton, Embassy Suites by Hilton, Hilton Garden Inn, Hampton by Hilton, Tru by Hilton, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages an award-winning customer loyalty program, Hilton Honors. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose exactly how many Points to combine with money, an exclusive member discount that can’t be found anywhere else and free standard Wi-Fi. Visit newsroom.hilton.com for more information and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram and YouTube.

Contacts:
Kristen Wells
Director, Brand Public Relations
Hilton
kristen.wells@hilton.com
703-883-5826

Jeanine Karp
For All Suites by Hilton
jeanine.karp@rbbcommunications.com
305-448-3754

Coming Up In The November Online Hotel Business Review




{300x250.media}
Feature Focus
Architecture & Design: Authentic, Interactive and Immersive
If there is one dominant trend in the field of hotel architecture and design, it’s that travelers are demanding authentic, immersive and interactive experiences. This is especially true for Millennials but Baby Boomers are seeking out meaningful experiences as well. As a result, the development of immersive travel experiences - winery resorts, culinary resorts, resorts geared toward specific sports enthusiasts - will continue to expand. Another kind of immersive experience is an urban resort – one that provides all the elements you'd expect in a luxury resort, but urbanized. The urban resort hotel is designed as a staging area where the city itself provides all the amenities, and the hotel functions as a kind of sophisticated concierge service. Another trend is a re-thinking of the hotel lobby, which has evolved into an active social hub with flexible spaces for work and play, featuring cafe?s, bars, libraries, computer stations, game rooms, and more. The goal is to make this area as interactive as possible and to bring people together, making the space less of a traditional hotel lobby and more of a contemporary gathering place. This emphasis on the lobby has also had an associated effect on the size of hotel rooms – they are getting smaller. Since most activities are designed to take place in the lobby, there is less time spent in rooms which justifies their smaller design. Finally, the wellness and ecology movements are also having a major impact on design. The industry is actively adopting standards so that new structures are not only environmentally sustainable, but also promote optimum health and well- being for the travelers who will inhabit them. These are a few of the current trends in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.